YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features.

youtube premium lite
First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being interrupted by ads.

A YouTube spokesperson told The Verge:

"In Nordics and Benelux (except for Iceland), we're testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube."

A standard YouTube Premium plan costs around €11.99/£11.99 a month in Europe and $11.99 in the United States, and includes ad-free viewing on web, mobile app, smart TVs and consoles, as well as ad-free YouTube Music listening, background playback, and offline downloads.

As The Verge notes, the "Lite" option costs around 60% of the price of a Premium plan but only offers a quarter of the features. However, YouTube says that the subscription plan is still in an experimental phase, and that it could still roll out more plans to gauge user feedback.

Tag: YouTube

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

Le0M Avatar
51 months ago
They should stop asking to go premium every few minutes. That would be good news.
Score: 33 Votes (Like | Disagree)
adammusic Avatar
51 months ago
Just make YouTube premium cheaper.
Or make offline downloads cost additional.
I don’t want ads and i want background playback.
Don’t use offline downloads at all.
Score: 32 Votes (Like | Disagree)
cheesygrin Avatar
51 months ago
Is it just me that really has an issue with YouTube charging extra for background playback, which is essentially an operating system feature, not an app feature?

£12 per month for this and no ads is too high. I trialled it and then cancelled. I would pay £6 pm, but only if background playback was also added.
Score: 20 Votes (Like | Disagree)
xyz01 Avatar
51 months ago
This is interesting.

Ad-free viewing of videos is what I'm interested in, but the "normal" price includes Youtube Music. I also have music streaming elsewhere, I have no need for that from Youtube - so getting rid of that to reduce the price would be my first pick.
Score: 15 Votes (Like | Disagree)
Villarrealadrian Avatar
51 months ago
Or you can just download Brave Browser and never see an ad again for free!
Score: 15 Votes (Like | Disagree)
contacos Avatar
51 months ago
Or you just „fly“ to Turkey and pay less than a cheese burger for the premium subscription ?.
Premium Lite. What a stupid name.

by the way, how does Google still get away with a more expensive subscription price via Apple IAP? I thought this wasn’t allowed and that’s why Netflix stopped signing up from iOS all together
Score: 12 Votes (Like | Disagree)