YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features.

youtube premium lite
First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being interrupted by ads.

A YouTube spokesperson told The Verge:

"In Nordics and Benelux (except for Iceland), we're testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube."

A standard YouTube Premium plan costs around €11.99/£11.99 a month in Europe and $11.99 in the United States, and includes ad-free viewing on web, mobile app, smart TVs and consoles, as well as ad-free YouTube Music listening, background playback, and offline downloads.

As The Verge notes, the "Lite" option costs around 60% of the price of a Premium plan but only offers a quarter of the features. However, YouTube says that the subscription plan is still in an experimental phase, and that it could still roll out more plans to gauge user feedback.

Tag: YouTube

Top Rated Comments

adammusic Avatar
11 weeks ago
Just make YouTube premium cheaper.
Or make offline downloads cost additional.
I don’t want ads and i want background playback.
Don’t use offline downloads at all.
Score: 32 Votes (Like | Disagree)
Le0M Avatar
11 weeks ago
They should stop asking to go premium every few minutes. That would be good news.
Score: 32 Votes (Like | Disagree)
cheesygrin Avatar
11 weeks ago
Is it just me that really has an issue with YouTube charging extra for background playback, which is essentially an operating system feature, not an app feature?

£12 per month for this and no ads is too high. I trialled it and then cancelled. I would pay £6 pm, but only if background playback was also added.
Score: 19 Votes (Like | Disagree)
xyz01 Avatar
11 weeks ago
This is interesting.

Ad-free viewing of videos is what I'm interested in, but the "normal" price includes Youtube Music. I also have music streaming elsewhere, I have no need for that from Youtube - so getting rid of that to reduce the price would be my first pick.
Score: 15 Votes (Like | Disagree)
Villarrealadrian Avatar
11 weeks ago
Or you can just download Brave Browser and never see an ad again for free!
Score: 14 Votes (Like | Disagree)
contacos Avatar
11 weeks ago
Or you just „fly“ to Turkey and pay less than a cheese burger for the premium subscription ?.
Premium Lite. What a stupid name.

by the way, how does Google still get away with a more expensive subscription price via Apple IAP? I thought this wasn’t allowed and that’s why Netflix stopped signing up from iOS all together
Score: 11 Votes (Like | Disagree)

Related Stories

General YouTube Feature 1

YouTube Premium and Music Surpass 50 Million Subscribers

Friday September 3, 2021 2:19 am PDT by
YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
Podcasts Feature

Top 10 Apple Podcasts Subscriptions Revealed on International Podcast Day

Thursday September 30, 2021 7:42 am PDT by
In celebration of International Podcast Day, Apple today revealed the most popular free and paid Apple Podcasts Subscriptions worldwide from June 15 through September 15. Apple said Top Subscriptions is ranked in order of total subscribed listeners worldwide over the three-month period and includes both individual shows and channels with multiple shows, while Top Free Channels is ranked in...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
spotify plus plan

Spotify Tests $0.99 Subscription Tier With Ads But Fewer Playback Limitations

Tuesday August 3, 2021 2:14 am PDT by
Spotify is experimenting with a new ad-supported subscription tier that gives listeners more freedom over what they listen to compared to the existing free ad-based plan. Called Spotify Plus, the tier costs $0.99 per month and lets users pick which songs they want to stream between ads, with unlimited skips and on-demand listening. That's in contrast to Spotify's free ad-based tier,...
Apple HomePod mini Apple Music Voice AirPods 3rd gen 10182021 inline

Apple Music Gaining New 'Voice Plan' for $4.99/Month

Monday October 18, 2021 10:09 am PDT by
Apple today revealed a new subscription tier for Apple Music, called the "Voice Plan" and priced at $4.99/month. This plan has been designed around the power of Siri and offers subscribers access to the service's catalog of 90 million songs only through Siri, hence the name. This means that users on this tier can only access and play songs, playlists, and albums in Apple Music through their...
hulu logo 2019

Hulu Raising Prices for On-Demand Plans to Push Subscribers to Bundle

Tuesday September 7, 2021 10:17 am PDT by
Hulu today informed customers that it is planning to raise the price of its ad-supported and ad-free on-demand plans by $1, an increase that will impact both new and existing subscribers. The ad-supported plan, which costs $5.99, is going up to $6.99 per month, while the ad-free plan will be priced at $12.99, up from $11.99. The pricing changes are set to go into effect on October 8....
maxresdefault

Apple Launches New Mini YouTube Documentary Series 'The Spark'

Thursday September 23, 2021 9:26 am PDT by
Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them." The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea ...
akko 2

MacRumors Giveaway: Win an iPhone 13 Pro Max and a Protection Plan From AKKO

Wednesday October 6, 2021 11:00 am PDT by
We've teamed up with AKKO to offer MacRumors readers a chance to win an iPhone 13 Pro Max and a year of AKKO's insurance, which offers coverage from manufacturing issues, theft and loss, accidental damage, and more. For those unfamiliar with AKKO, it's a company that offers an AppleCare-like set of protection plans for your devices. There's smartphone-only coverage that's priced between $5...
apple tv plus banner

T-Mobile Offering Free Year of Apple TV+ to Select Customers Starting Wednesday

Monday August 23, 2021 6:12 am PDT by
T-Mobile today announced that new and existing Magenta and Magenta MAX customers can receive 12 months of Apple TV+ for free starting this Wednesday, August 25 in the United States. T-Mobile has launched a promotional page with further details. The offer can even be redeemed by users who already pay for Apple TV+. Once you redeem the offer, your paid Apple TV+ subscription will pause and the ...