Tim Cook Attends Grand Opening of Apple Store in Downtown Los Angeles

Apple today celebrated the grand opening of its new retail store at the historic Tower Theatre in Downtown Los Angeles, and Apple's CEO Tim Cook and retail chief Deirdre O'Brien were both in attendance for the occasion.

apple tower theatre tim cook
Other notable individuals in attendance included YouTubers such as Justine Ezarik (iJustine), who shared the photos above, and Brian Tong.

As usual, Cook posed for photos with attendees and celebrated alongside retail employees as the first customers entered the store.


Apple Tower Theatre is one of Apple's most significant restoration projects to date. Apple said it collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater, which was designed in 1927 by renowned motion-picture theater architect S. Charles Lee.

Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and from 11 a.m. to 7 p.m. on Sunday.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...

Top Rated Comments

StupidOpinion Avatar
58 months ago
iJustine is perhaps the biggest apple shill in the universe
Score: 34 Votes (Like | Disagree)
HeavenDynamic Avatar
58 months ago
Had the chance to speak briefly to Tim while he was in Paris a few years ago. Very friendly and open guy!
Score: 24 Votes (Like | Disagree)
Wildkraut Avatar
58 months ago
Apple is mutating from a tech company to a company for fashion victims.
Score: 22 Votes (Like | Disagree)
BWhaler Avatar
58 months ago
I hate to be a hater, but it’s an accurate characterization:

iSimp
Score: 15 Votes (Like | Disagree)
satchmo Avatar
58 months ago
The nearly 40 year old woman who acts like a 19 year girl. I wouldn’t doubt if the majority of her followers are teenage boys.
Score: 14 Votes (Like | Disagree)
blazerunner Avatar
58 months ago

Apple is mutating from a tech company to a company for fashion victims.
It's always been like that. It was at it's worst when the iPod was really popular back in around 2004/05 with the dancing silhouette commercials. People were (and still are) easily influenced. I remember subways in Toronto would be filled with people with white headphones. You knew they had an ipod. It got so bad, people didn't really even know that alternatives existed (back then Cowon MP3 players were way better). Apple furthered this (very subtle) brainwashing via their evangelical marketing (thanks to Guy Kawasaki) and running with the term 'podcast', although not invented by them, this led people to believe that only apple devices could play internet radio streams.

There's been a loooooot of manipulation of the public by Apple over the years. Nothing illegal, but they've definitely had a hand in cultural influence.
Score: 11 Votes (Like | Disagree)