Tim Cook Attends Grand Opening of Apple Store in Downtown Los Angeles

Apple today celebrated the grand opening of its new retail store at the historic Tower Theatre in Downtown Los Angeles, and Apple's CEO Tim Cook and retail chief Deirdre O'Brien were both in attendance for the occasion.

apple tower theatre tim cook
Other notable individuals in attendance included YouTubers such as Justine Ezarik (iJustine), who shared the photos above, and Brian Tong.

As usual, Cook posed for photos with attendees and celebrated alongside retail employees as the first customers entered the store.


Apple Tower Theatre is one of Apple's most significant restoration projects to date. Apple said it collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater, which was designed in 1927 by renowned motion-picture theater architect S. Charles Lee.

Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and from 11 a.m. to 7 p.m. on Sunday.

Top Rated Comments

StupidOpinion Avatar
12 months ago
iJustine is perhaps the biggest apple shill in the universe
Score: 34 Votes (Like | Disagree)
HeavenDynamic Avatar
12 months ago
Had the chance to speak briefly to Tim while he was in Paris a few years ago. Very friendly and open guy!
Score: 24 Votes (Like | Disagree)
Wildkraut Avatar
12 months ago
Apple is mutating from a tech company to a company for fashion victims.
Score: 22 Votes (Like | Disagree)
BWhaler Avatar
12 months ago
I hate to be a hater, but it’s an accurate characterization:

iSimp
Score: 15 Votes (Like | Disagree)
satchmo Avatar
12 months ago
The nearly 40 year old woman who acts like a 19 year girl. I wouldn’t doubt if the majority of her followers are teenage boys.
Score: 14 Votes (Like | Disagree)
blazerunner Avatar
12 months ago

Apple is mutating from a tech company to a company for fashion victims.
It's always been like that. It was at it's worst when the iPod was really popular back in around 2004/05 with the dancing silhouette commercials. People were (and still are) easily influenced. I remember subways in Toronto would be filled with people with white headphones. You knew they had an ipod. It got so bad, people didn't really even know that alternatives existed (back then Cowon MP3 players were way better). Apple furthered this (very subtle) brainwashing via their evangelical marketing (thanks to Guy Kawasaki) and running with the term 'podcast', although not invented by them, this led people to believe that only apple devices could play internet radio streams.

There's been a loooooot of manipulation of the public by Apple over the years. Nothing illegal, but they've definitely had a hand in cultural influence.
Score: 11 Votes (Like | Disagree)

Related Stories

tim cook apple park

Apple CEO Tim Cook Says Technology Can Change the World for Better in Open Letter

Monday February 28, 2022 8:21 am PST by
Apple CEO Tim Cook has penned an open letter for the first issue of Login, a new magazine from Italian publication Corriere della Sera. In the letter, Cook reflects on Apple's commitment to innovation, humanity, the environment, and more. Cook believes that the world is currently facing a crucial moment in history and that technology will have a profound influence on the future:As the world...
tim cook privacy conference

Apple CEO Tim Cook in New York for Meeting With EU's Competition Chief Margrethe Vestager

Friday October 1, 2021 9:45 am PDT by
Apple CEO Tim Cook is in New York City today for a meeting with Margrethe Vestager, the European Commissioner for Competition, according to a person familiar with the matter. Vestager was a keynote speaker at Fordham University's annual Conference on International Antitrust Law and Policy earlier today. It's unclear when Cook and Vestager are scheduled to meet or what topics will be on the...
iOS 15

Here's When You Can Download iOS 15.4, iPadOS 15.4, and macOS Monterey 12.3 With Universal Control

Monday March 14, 2022 7:28 am PDT by
As announced at Apple's "Peek Performance" media event on March 8, the public release of iOS 15.4, iPadOS 15.4, and macOS 12.3 is set to take place this week. Keep reading to learn when they are likely to become available to download in your time zone. Many users have been eagerly awaiting iOS 15.4, which adds several new features, such as an option to use Face ID while wearing a mask...
Apple Al Maryah Island preview aerial

Apple Previews Al Maryah Island Store Opening This Friday in Abu Dhabi

Thursday February 24, 2022 3:31 am PST by
Apple has previewed Apple Al Maryah Island, a new retail store from the company in Abu Dhabi's financial district that is set to open this Friday. Elevated above steps of cascading water, Apple Al Maryah Island introduces several new store design elements that are reflective of its surroundings. "Absolute Black" granite stone has been used to pave two ramps that cut through the water and...
dr

Apple Commemorates Dr. Martin Luther King, Jr. With Full-Page Website Tribute

Monday January 17, 2022 1:44 am PST by
Today marks Dr. Martin Luther King, Jr. day, a federal holiday in the United States that pays respect to and honors the civil rights movement leader. As it's done in the past, Apple is commemorating the day with a full-page tribute on its website. On its home page, Apple remembers the civil rights leader with a photo of King and one of his quotes: "I believe that we can transform dark...
timcooktulane

Apple CEO Tim Cook Makes TIME's List of 100 Most Influential People of 2021

Wednesday September 15, 2021 10:20 am PDT by
Apple CEO Tim Cook is one of the 100 Most Influential People of 2021 according to TIME's newly published rankings. TIME shares an annual list highlighting world leaders, celebrities, tech company executives, authors, musicians, athletes, and more, and this is not the first time Cook has been celebrated. This year's list is broken up into categories that include Icons, Pioneers, Titans,...
apple watch 7 preorder time

When You Can Pre-Order the Apple Watch Series 7 in Every Time Zone

Thursday October 7, 2021 7:01 am PDT by
Pre-orders for the Apple Watch Series 7 will kick off on Friday, October 8 at 5 a.m. Pacific Time, allowing customers to purchase any model in Apple's new 2021 Apple Watch lineup. Apple is planning to make the new devices available in more than 60 countries around the world simultaneously, so we've created a list of when pre-orders will kick off all around the world. Australia West -...
macOS Monterey on MBP Feature

Here's When You Can Download macOS Monterey Today [Update: It's Out!]

Saturday October 23, 2021 12:00 pm PDT by
Update 10:01 a.m.: macOS Monterey is now rolling out for everyone, although it may take a few minutes to show up via Software Update. Apple's official public release of macOS Monterey is set to occur today (Monday, October 25), just a few days after Apple released the second release candidate to developers and a week after its "Unleashed" media event. Developers are busy putting the...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...