Tim Cook Attends Grand Opening of Apple Store in Downtown Los Angeles

Apple today celebrated the grand opening of its new retail store at the historic Tower Theatre in Downtown Los Angeles, and Apple's CEO Tim Cook and retail chief Deirdre O'Brien were both in attendance for the occasion.

apple tower theatre tim cook
Other notable individuals in attendance included YouTubers such as Justine Ezarik (iJustine), who shared the photos above, and Brian Tong.

As usual, Cook posed for photos with attendees and celebrated alongside retail employees as the first customers entered the store.


Apple Tower Theatre is one of Apple's most significant restoration projects to date. Apple said it collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater, which was designed in 1927 by renowned motion-picture theater architect S. Charles Lee.

Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and from 11 a.m. to 7 p.m. on Sunday.

Top Rated Comments

StupidOpinion Avatar
22 weeks ago
iJustine is perhaps the biggest apple shill in the universe
Score: 34 Votes (Like | Disagree)
HeavenDynamic Avatar
22 weeks ago
Had the chance to speak briefly to Tim while he was in Paris a few years ago. Very friendly and open guy!
Score: 24 Votes (Like | Disagree)
Wildkraut Avatar
22 weeks ago
Apple is mutating from a tech company to a company for fashion victims.
Score: 22 Votes (Like | Disagree)
BWhaler Avatar
22 weeks ago
I hate to be a hater, but it’s an accurate characterization:

iSimp
Score: 15 Votes (Like | Disagree)
satchmo Avatar
22 weeks ago
The nearly 40 year old woman who acts like a 19 year girl. I wouldn’t doubt if the majority of her followers are teenage boys.
Score: 14 Votes (Like | Disagree)
blazerunner Avatar
22 weeks ago

Apple is mutating from a tech company to a company for fashion victims.
It's always been like that. It was at it's worst when the iPod was really popular back in around 2004/05 with the dancing silhouette commercials. People were (and still are) easily influenced. I remember subways in Toronto would be filled with people with white headphones. You knew they had an ipod. It got so bad, people didn't really even know that alternatives existed (back then Cowon MP3 players were way better). Apple furthered this (very subtle) brainwashing via their evangelical marketing (thanks to Guy Kawasaki) and running with the term 'podcast', although not invented by them, this led people to believe that only apple devices could play internet radio streams.

There's been a loooooot of manipulation of the public by Apple over the years. Nothing illegal, but they've definitely had a hand in cultural influence.
Score: 11 Votes (Like | Disagree)

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