'Today at Apple' Expanding With New 'Creative Studios' Initiative

Apple today announced an expansion of its "Today at Apple" program with a new "Creative Studios" initiative that will provide career-building mentorship, professional industry skills training, creative resources, and access to Apple's full line of products like the iPhone, iPad, and Mac to underrepresented communities around the world.

today at apple creative studios 1
Creative Studios will launch first in Los Angeles and Beijing, followed by Bangkok, London, Chicago, and Washington, D.C. later this year. In each city, Apple said it will work hand-in-hand with nonprofit community organizations to connect youth with mentors and established artists, such as Grammy Award-winning producer Larrance "Rance" Dopson.

Creative Studios programming will revolve around creative areas such as music, film, photography, and art and design, and will be available to young people who face barriers to meaningful artistic education, according to Apple. An eight to 12 week curriculum will provide hands-on sessions, insider industry knowledge, and ongoing feedback from mentors.

In Los Angeles, Creative Studios runs from June 26 to July 22, with free registration available on Apple's website.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...

Top Rated Comments

laz232 Avatar
61 months ago
I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
Score: 5 Votes (Like | Disagree)
triton100 Avatar
61 months ago

I greatly enjoy music and art and think they are important aspects of human existence.

I also think that we now live in a society where we have way to many "artists" and artist wannabees. There are not sufficient eyeballs to consume all the media that is being created and I'm getting rather sad by all the kids that think (expect?) that they can be "creatives" and "content creators" rather than plumbers, woodworkers etc.

We need to engender an understanding that there are going to be a lot of work in the future in jobs that are not "fun" and that the cost of this entertainment industry is the funneling of future costs, via companies from a dwindling future workforce.

And this is not some kind of "bah humbug" moment - as I said - art is important to humankind - but it is a fallacy to believe that a society of tiktok musicians or instagram artists is any more laudable than a society of lawyers or social scientists.
pandora's box was opened when social media became king.

It will likely be impossible to reframe the mindset of young kids who see how easy some can make money through youtube or tik tok. Many will want a piece of that pie.

Why work in a grocery store at 16 when you can garner a million followers doing something fun that will earn more.

Like you say though the sad reality is that many kids will be set up for disappointment. Every inner city kid wants to be a rapper or sports star and there's not enough opportunities to go round.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
61 months ago
This is just wonderful. Glad Apple is doing this. Such a great cause.
Score: 2 Votes (Like | Disagree)
pinsquid Avatar
61 months ago
When I used to work for Apple, we started participating in some outreach programs like this at our store and they're really cool. Obviously this program is at a different level and industry professionals are involved, but even what we did gave opportunity for people from all walks to use industry-standard tools (especially regarding music). I hope that it goes past mentorship and training though and donations of the actual hardware happen, as that is often a large barrier to get into the creative digital arts.
Score: 2 Votes (Like | Disagree)
InuNacho Avatar
61 months ago

Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Oh I am well aware of that, I live in one of the "poorer" enclaves of Silicon Valley about a 15 minute drive from Apple HQ. My neighbor drives a Tesla and my other a 90s van.
It feels like typical Apple marketing though. Why not Baltimore, Detroit, Philly, etc?
Heck, why not our own backyard in Oakland?
Score: 1 Votes (Like | Disagree)
triton100 Avatar
61 months ago

So cities where people can afford to buy the Apple products they're showcasing.
Expand your thinking. For one the richest cities on the planet, London has a huge wealth disparity gap. Poverty is massive.
Score: 1 Votes (Like | Disagree)