Spatial Audio on Apple Music Promoted in New 'Beyond Stereo' Ad
Just days after the launch of Spatial Audio on Apple Music, Apple has promoted the feature with a new "Beyond Stereo" ad set to "Mystery Lady" by Masego and Don Toliver.
Spatial Audio, based on Dolby Atmos, is an immersive surround sound audio format that enables musicians to mix music so it sounds like the instruments are all around you in space. Thousands of Apple Music songs are available in Spatial Audio as of last week, such as Lady Gaga's "Rain on Me" and Kanye West's "Black Skinhead."
Spatial Audio is available to all Apple Music subscribers at no additional cost. The streaming music service costs $9.99 per month for individuals, $4.99 per month for students, and $14.99 per month for families of up to six people.
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Sami FathiIn an interview with Billboard, Apple's vice president of Apple Music and Beats, Oliver Schusser, details the growth of and reaction to Spatial Audio and Lossless Audio on the streaming platform. Apple Music gained Spatial Audio and Lossless support in June 2021, and since, Apple has continued to add new songs to its catalog that support both new features. Apple had previously promised that ...
Apple is currently rolling out spatial audio and lossless audio for Apple Music, offering subscribers a more immersive and higher-quality audio experience. Later this year, however, Apple will also bring dynamic head tracking to songs in the Apple Music catalog.
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Apple is planning to bring the new Spatial Audio with Dolby Atmos feature to Android devices in the near future, according to a brief mention on the Spatial Audio intro page available in the Apple Music app.
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Top Rated Comments
I am a little confused by some of the songs they chose to add to spatial audio first though, as not every song is immediately better upon first release of the new sound.
I am actually really shocked Daft Punk wasn’t included in the original release of songs, as I’m sure their music will sound amazing in Atmos. Maybe that will be a separate highlighted release though.