Spatial Audio on Apple Music Promoted in New 'Beyond Stereo' Ad

Just days after the launch of Spatial Audio on Apple Music, Apple has promoted the feature with a new "Beyond Stereo" ad set to "Mystery Lady" by Masego and Don Toliver.


Spatial Audio, based on Dolby Atmos, is an immersive surround sound audio format that enables musicians to mix music so it sounds like the instruments are all around you in space. Thousands of Apple Music songs are available in Spatial Audio as of last week, such as Lady Gaga's "Rain on Me" and Kanye West's "Black Skinhead."

Spatial Audio is available to all Apple Music subscribers at no additional cost. The streaming music service costs $9.99 per month for individuals, $4.99 per month for students, and $14.99 per month for families of up to six people.

Top Rated Comments

Kylo83 Avatar
19 weeks ago
It ruins songs, trust me someone that has been in music production for years it makes songs sound like they are demos and give you a fake surround sound that ruins the original song;
Score: 15 Votes (Like | Disagree)
widestload Avatar
19 weeks ago
I'm yet to be convinced from the handful of tracks I tried it with before switching back to Stereo.
Score: 10 Votes (Like | Disagree)
chabig Avatar
19 weeks ago

The conversion is fully automated
My understanding is that it’s the exact opposite. A human has to place the sound sources in three dimensional space during the production of the Atmos track. if It were automated, every existing track would already be available, but they’re not.
Score: 7 Votes (Like | Disagree)
appleguy123 Avatar
19 weeks ago
I wish they’d give us a quick button in the music app to turn Dolby Atmos off for specific songs. Some sound better, some sound a lot worse. Would be great if we could just tap the atmos button the toggle on and off.
Score: 5 Votes (Like | Disagree)
steevn Avatar
19 weeks ago
It’s nice, but no doubt there will be a bunch of people on here claiming it’s awful after only listening to it for 10 seconds.

I am a little confused by some of the songs they chose to add to spatial audio first though, as not every song is immediately better upon first release of the new sound.

I am actually really shocked Daft Punk wasn’t included in the original release of songs, as I’m sure their music will sound amazing in Atmos. Maybe that will be a separate highlighted release though.
Score: 3 Votes (Like | Disagree)
xxray Avatar
19 weeks ago
Spatial audio sounds worse than the normal song.
Score: 3 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple's Zane Lowe Introduces Apple Music Spatial Audio

Tuesday June 8, 2021 9:40 am PDT by
Apple Music over the weekend highlighted a Spatial Audio-focused "special event," and it turns out that event is a discussion between Apple's Zane Lowe and music producers No I.D., Sylvia Massy, and Manny Marroquin. The Apple Music event can be watched in the Apple Music app or on YouTube, and it features Lowe and the music producers discussing the evolution of music and the sound...
iPhone Hi Fi Apple Music Feature

Apple Music's New Spatial Audio Feature Launches Today

Monday June 7, 2021 10:43 am PDT by
Spatial Audio, powered by Dolby Atmos for Apple Music is officially launching today, Apple announced during its WWDC keynote. Announced earlier last month, Spatial Audio provides a more immersive music experience for Apple Music subscribers at no additional cost. Spatial Audio will initially be available to thousands of songs on Apple Music, with the selection growing more in the future. The ...
maxresdefault

Apple and Billie Eilish Collaborate on Short Film Promoting Spatial Audio

Thursday August 12, 2021 6:52 am PDT by
Apple has teamed up with singer Billie Eilish on a new short film to promote Apple Music's recently launched Spatial Audio feature. The 90-second video, created by Apple Music in close collaboration with Eilish, mashes up the songs "Getting Older" and "GOLDWING" from the artist's latest album "Happier Than Ever." Eilish is seen singing in front of a vanity mirror, and as the song...
logic pro 2020

Apple to Update Logic Pro With Spatial Audio Tools Later This Year

Tuesday June 8, 2021 9:00 am PDT by
In an Apple Newsroom editorial today, Apple Music radio host Zane Lowe revealed that Apple is building tools directly into Logic Pro that will allow musicians to create and mix their songs in Spatial Audio for Apple Music. "Apple is building immersive music-authoring tools directly into Logic Pro later this year," wrote Lowe. "So any musician will be able to create and mix their songs in...
homepod feature purple

HomePod Will Support Spatial Audio for Apple Music, But Not Lossless Audio

Monday May 17, 2021 1:34 pm PDT by
Apple Music will be gaining support for two new audio formats in June, including Spatial Audio and Lossless Audio, but MacRumors has received confirmation that the HomePod and HomePod mini will not support Lossless Audio. Apple's website does indicate that the HomePod will support Spatial Audio, but it's unclear if this includes the HomePod mini. Spatial Audio, based on Dolby Atmos, is an ...
spatial audio iphone 12 pro

Eddy Cue Says Spatial Audio on Apple Music is Equivalent to Watching HD Television for First Time

Tuesday June 8, 2021 8:00 am PDT by
Apple Music's new Spatial Audio feature started rolling out on Monday evening and officially launches today, and to mark the occasion, Apple's services chief Eddy Cue and Apple Music radio host Zane Lowe shared some thoughts. Spatial Audio, based on Dolby Atmos, is an immersive three-dimensional audio format that enables musicians to mix music so it sounds like the instruments are all around ...
apple music india spatial

Apple Music Spatial Audio Coming Soon to India

Tuesday June 15, 2021 11:18 am PDT by
Apple Music Spatial Audio with Dolby Atmos and Apple Music Lossless quality started rolling out to Apple Music users last week, but customers in India have noticed that the two new features are not yet available. On Twitter, Apple Music users in India have been questioning why Spatial Audio is not available and when it might be launching, especially because the feature has been coming and...
apple music spatial audio

Apple Music Launching Spatial Audio With Dolby Atmos and Lossless Audio in June at No Extra Cost

Monday May 17, 2021 6:06 am PDT by
Apple today announced that Apple Music will be gaining support for Spatial Audio with Dolby Atmos at no additional cost starting in June. At launch, Apple Music subscribers will have access to thousands of songs in Spatial Audio from artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and many others. Apple says this feature will provide a...
apple music album cover art

Apple Music App for Android Gains Spatial Audio and Lossless Quality

Thursday July 22, 2021 11:38 am PDT by
Apple today updated its Apple Music for Android app to introduce support for Spatial Audio and Lossless music quality, bringing feature parity to the Android and iOS operating systems. Spatial Audio and Lossless for Apple Music came to Apple devices in June, and has been available in a beta capacity on Android since last month. From the release notes for the update:In this update, Apple...
Spatial Audio Netflix Feature 2

Netflix Rolling Out Spatial Audio Support

Wednesday August 18, 2021 1:29 pm PDT by
Netflix is rolling out support for Spatial Audio on the iPhone and the iPad, based on reports shared by MacRumors readers and on Reddit. A Netflix spokesperson also confirmed to MacRumors that the rollout is underway. When playing compatible content in Netflix, Spatial Audio will be available as an option in the Control Center on iPhone and iPad for those running iOS 14 and iOS 15....