Apple Explains Why You Should Buy a Mac
Apple today added a new "Why Mac" explainer page to its main Apple.com website, which, as the name suggests, pitches reasons why customers should choose to buy a Mac.

The Mac is "easy to learn," powerful, and equipped with tons of apps and free software updates.
Easy to learn. Astoundingly powerful. And designed to let you work, play, and create in ways you never imagined. It's the computer that comes packed with apps that are ready to go right out of the box. Free, regular software updates keep things up to date and running smoothly. And if you already have an iPhone, it feels familiar from the moment you turn it on.
The mini site features highlights on how easy it is to set up a Mac and migrate info and accounts, the Mac's capabilities, and details on how simple the macOS software is to learn.
Apple points out how well the Mac works with other devices like iPhone, iPad, and Apple Watch thanks to continuity features, and the privacy features introduced with the M1 chip and the macOS Big Sur update.
The new "Why Mac" site is featured on the homepage, and it includes purchase links for the MacBook Air, MacBook Pro, and iMac.
Popular Stories
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
...
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details.
In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...