Apple Cuts Price of Nano-Texture Glass for 27-inch iMac to $300, Down From $500

During all the announcements and store updates on Tuesday, Apple quietly reduced the price of optional nano-texture glass on its 27-inch iMac models by $200.

27 imac nano texture glass 300
Apple's existing 27-inch ‌iMac‌ range comes with an optional nano-texture glass, which is etched at the nanometer level to cut down on reflectivity and glare for a matte look.

The nano-texture glass was originally available on the 27-inch ‌iMac‌ as a $500 upgrade option, but Apple is now offering it at $300, as spotted by Twitter user Antares. The nano-texture option on Apple's Pro Display XDR remains a cool $1,000.

Apple on Tuesday announced a new, redesigned 24-inch ‌iMac‌, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals.

The new 24-inch ‌‌iMac‌‌ comes in green, pink, purple, blue, and silver, with the yellow and orange color options being exclusive to the 8-core model. Orders for the new 24-inch ‌iMac‌ begin on April 30, with devices arriving in the second half of May.

We're still waiting for rumors of a new high-end ‌iMac‌ to come to fruition. When Apple's supplies of ‌iMac‌ Pro run out, it will no longer be available whatsoever, but Apple still recommends the 27-inch ‌iMac‌, released in August, as an alternative for pro customers.

Related Roundup: iMac
Buyer's Guide: iMac (Neutral)
Related Forum: iMac

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...

Top Rated Comments

Duncan-UK Avatar
59 months ago
I bet they raised the price of the special cleaning cloth by $300 though!
Score: 6 Votes (Like | Disagree)
Serban55 Avatar
59 months ago
Apple, wow, please....dont cut on your profit margins...we need you for another 50 years...
Dont go bankruptcy , we love you and we need to use and see the future of macs even 20 years from now
Im ok with 500$ for that
Maybe better cut the price for that XDR pro display nano tech..and also cut in half that stand
Score: 4 Votes (Like | Disagree)
chucker23n1 Avatar
59 months ago

The obsolete iMac?
Well, that one can be configured with up to 128 GiB RAM. The M1 iMac only goes to 16.

That'll change with future ARM chips, I'm sure, but for now, that's a pretty big limitation.
Score: 3 Votes (Like | Disagree)
NT1440 Avatar
59 months ago

They mentioned a "special coating" on the new iMac, and I wondered if that was nano-texture or some cheaper alternative. Given that they've now reduced the nano-texture pricing, maybe it is included?
Not a chance. The nano texture is literal pitting in the glass itself, not a coating.

This price cut just reflects that it’s less expensive today to produce the nano texture glass as tooling has ramped up. It might come standard on the upcoming Pro variant iMacs which would be a really killer differentiator. I expect it to work it’s way down the chain to all Apple computers in a few years time (with the caveat that they might not trust regular consumers to not destroy it by cleaning it improperly. It’s literally grooves in the glass surface, it HAS to be maintained properly).
Score: 3 Votes (Like | Disagree)
otternonsense Avatar
59 months ago
After yesterday's wonky iMac announcement I don't harbour much hope for a killer redesign on the larger models :(
Score: 3 Votes (Like | Disagree)
BGPL Avatar
59 months ago
It's official, I bought my last iMac in 2015. Next will be the Mini with a third party curved ultra wide. I'll certainly be saving a ton of money this way. Just need 10gig Ethernet and I'm there.
Score: 1 Votes (Like | Disagree)