Apple Will Keep 15 to 30% Cut of Podcast Subscriptions
Apple today announced a new podcasts subscription feature that's coming to the Podcasts app. Podcast subscriptions will let podcast publishers sell subscriptions to an individual show or a group of shows, with pricing starting at 49 cents per month.
Publishers will be able to set their own pricing, but according to Recode, Apple plans to take a cut. Apple will collect 30 percent of subscription revenue that creators generate in their first year on the platform, and after that, Apple will collect 15 percent. This is the same pricing setup that Apple uses for other subscription options.
Apple does not plan to require podcast creators to create content exclusively for Apple, but it is encouraging them to distinguish between content available from Apple Podcasts and content on other platforms, such as ad-free shows, shows with extra content, or early or exclusive access to new content. Those who want to participate will need to sign up for the Apple Podcasters Program, which is priced at $19.99 per year.
Podcast creators will be able to start offering subscriptions as of next month, with subscriptions available to listeners in more than 170 countries and regions. Up to six family members can share a subscription.
Apple has a number of partners on board ready to create premium podcast content, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and more.
Popular Stories
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads.
As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
