Netflix 'Shuffle Play' Feature Rolling Out to All Users Later This Year

Netflix is planning to roll out a new "Shuffle Play" feature to users this year following a successful period of testing, the company announced Tuesday during its Q4 2020 earnings.

netflix shuffle play

Image via TechCrunch

Noting the feature briefly during the call, Netflix said it would give "members the ability to choose to instantly watch a title chosen just for them, versus browse."

According to TechCrunch, Shuffle Play places a big button on the Netflix home screen under the user's profile icon. When the button's selected, Netflix randomly plays content that the service's personalization algorithms think the user will like.

Content can include a movie that has recently been played, something saved to the user's watch list, or a title that is similar to something they've already watched, for example.

A variation of the feature has also been spotted in the TV app's sidebar navigation menu. When selected, the question "Not sure what to watch?" is displayed and the page goes on to explain how Shuffle Play works.

Shuffle Play is still only being tested on TVs right now, but the company said the feature, which may yet take another name, will reach all users worldwide sometime in the first half of 2021.

Shuffle Play is just the latest feature that Netflix has tested in search of a better way to connect users to something to watch. In April 2019 it began testing a feature on mobile that allowed users to "Play a Popular Episode" of certain TV shows, without having to scroll through and pick which one they want to watch.

Tag: Netflix

Top Rated Comments

selamet Avatar
42 months ago
At first they should do a proper user interface which can hide already seen movies.
Score: 16 Votes (Like | Disagree)
MJaP Avatar
42 months ago
"We see you like Baseball... playing Season 7 Episode 1 of The Walking Dead"
Score: 13 Votes (Like | Disagree)
velocityg4 Avatar
42 months ago
Given that 98% of the recommendations from Netflix are claptrap. I can't imagine using this feature.
Score: 10 Votes (Like | Disagree)
imlovinit Avatar
42 months ago
I rather see an easier way to block their recommendations straight from the app.
Score: 6 Votes (Like | Disagree)
contacos Avatar
42 months ago
I question anyone that has the time in a week to just shuffle play something lol! I can barely keep up with the shows I do watch frequently.
Score: 6 Votes (Like | Disagree)
and 1989 others Avatar
42 months ago
It doesn't solve the problem. We click on shuffle, then on the next button several times because what it suggests is just as bad as scrolling through the standard selections.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
m3 mbp space black

M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...