Netflix 'Shuffle Play' Feature Rolling Out to All Users Later This Year
Netflix is planning to roll out a new "Shuffle Play" feature to users this year following a successful period of testing, the company announced Tuesday during its Q4 2020 earnings.
Image via TechCrunch
Noting the feature briefly during the call, Netflix said it would give "members the ability to choose to instantly watch a title chosen just for them, versus browse."
According to TechCrunch, Shuffle Play places a big button on the Netflix home screen under the user's profile icon. When the button's selected, Netflix randomly plays content that the service's personalization algorithms think the user will like.
Content can include a movie that has recently been played, something saved to the user's watch list, or a title that is similar to something they've already watched, for example.
A variation of the feature has also been spotted in the TV app's sidebar navigation menu. When selected, the question "Not sure what to watch?" is displayed and the page goes on to explain how Shuffle Play works.
Shuffle Play is still only being tested on TVs right now, but the company said the feature, which may yet take another name, will reach all users worldwide sometime in the first half of 2021.
Shuffle Play is just the latest feature that Netflix has tested in search of a better way to connect users to something to watch. In April 2019 it began testing a feature on mobile that allowed users to "Play a Popular Episode" of certain TV shows, without having to scroll through and pick which one they want to watch.
Popular Stories
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
In a victory for Epic Games, Apple was today found to be in violation of a 2021 injunction that required it to allow developers to direct customers to third-party purchase options on the web using in-app links.
Judge Yvonne Gonzalez Rogers, who has been handling the Apple vs. Epic Games dispute for the last five years, said that Apple is in "willful violation" of the injunction she issued to ...
Apple's iPhone 18 lineup will introduce a major leap in memory performance, according to new information shared today by Weibo-based leaker Digital Chat Station. Apple is reportedly planning to equip the 2026 models with a high-capacity six-channel LPDDR5X memory configuration, significantly upping the memory bandwidth for future AI features and multitasking.
Expanding the memory bandwidth...
