Netflix 'Shuffle Play' Feature Rolling Out to All Users Later This Year

Netflix is planning to roll out a new "Shuffle Play" feature to users this year following a successful period of testing, the company announced Tuesday during its Q4 2020 earnings.

netflix shuffle play

Image via TechCrunch

Noting the feature briefly during the call, Netflix said it would give "members the ability to choose to instantly watch a title chosen just for them, versus browse."

According to TechCrunch, Shuffle Play places a big button on the Netflix home screen under the user's profile icon. When the button's selected, Netflix randomly plays content that the service's personalization algorithms think the user will like.

Content can include a movie that has recently been played, something saved to the user's watch list, or a title that is similar to something they've already watched, for example.

A variation of the feature has also been spotted in the TV app's sidebar navigation menu. When selected, the question "Not sure what to watch?" is displayed and the page goes on to explain how Shuffle Play works.

Shuffle Play is still only being tested on TVs right now, but the company said the feature, which may yet take another name, will reach all users worldwide sometime in the first half of 2021.

Shuffle Play is just the latest feature that Netflix has tested in search of a better way to connect users to something to watch. In April 2019 it began testing a feature on mobile that allowed users to "Play a Popular Episode" of certain TV shows, without having to scroll through and pick which one they want to watch.

Tag: Netflix

Top Rated Comments

selamet Avatar
13 months ago
At first they should do a proper user interface which can hide already seen movies.
Score: 16 Votes (Like | Disagree)
MJaP Avatar
13 months ago
"We see you like Baseball... playing Season 7 Episode 1 of The Walking Dead"
Score: 13 Votes (Like | Disagree)
velocityg4 Avatar
13 months ago
Given that 98% of the recommendations from Netflix are claptrap. I can't imagine using this feature.
Score: 10 Votes (Like | Disagree)
imlovinit Avatar
13 months ago
I rather see an easier way to block their recommendations straight from the app.
Score: 6 Votes (Like | Disagree)
contacos Avatar
13 months ago
I question anyone that has the time in a week to just shuffle play something lol! I can barely keep up with the shows I do watch frequently.
Score: 6 Votes (Like | Disagree)
and 1989 others Avatar
13 months ago
It doesn't solve the problem. We click on shuffle, then on the next button several times because what it suggests is just as bad as scrolling through the standard selections.
Score: 5 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple TV+ Shares Trailer for Stephen King's Thriller Series 'Lisey's Story'

Tuesday May 11, 2021 6:24 am PDT by
Apple today shared the official trailer for "Lisey's Story," a thriller series based on the best-selling novel by Stephen King. Hailing from J.J. Abrams' Bad Robot Productions and Warner Bros. Television, the original series follows Lisey Landon (played by Julianne Moore) two years after the death of her husband, famous novelist Scott Landon (played by Clive Owen). A series of unsettling...
netflix downloaded for you

Netflix's 'Downloads For You' Feature Coming Soon to iOS Devices

Monday February 22, 2021 11:39 am PST by
Netflix today announced the launch of a new "Downloads For You" feature that's designed to automatically download recommended TV shows or movies based on your Netflix watch history and personal tastes. "Downloads For You" is meant to ensure that there's always something available to watch when there's no internet connection available, with users able to discover new content while offline. ...
wwdc 2021 live coverage

WWDC 2021 Apple Event Live Keynote Coverage: iOS 15, macOS 12, and More

Monday June 7, 2021 9:02 am PDT by
Apple's all-online Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. We're expecting to see a number of announcements, including iOS 15, macOS 12, watchOS 8, and tvOS 15, but it's unclear what else we'll be seeing at the event. While there had been some claims of redesigned MacBook Pro models making an appearance...
apple tv app ted lasso

Apple TV App Available on Nvidia Shield Streaming Device Starting Today

Tuesday June 1, 2021 8:27 am PDT by
Starting today, the Apple TV app is available on the Nvidia Shield, a streaming device powered by the Android TV platform. With the addition of the Apple TV app, Nvidia Shield users can access the Apple TV+ streaming service with a subscription, TV shows and movies purchased or rented from the iTunes Store, and content from Apple TV Channels. The Apple TV app works with the built-in...
play store google

Google Announces Plans to Allow Android Users to Opt-Out of Tracking Later in 2021

Friday June 4, 2021 2:38 am PDT by
Android users, later this year, will have the ability to opt-out of tracking across apps on Android devices, limiting the ability for apps to access their unique advertising ID, Google announced in a support page update (via Bloomberg). The new change, in theory, is similar to Apple's recently launched ATT, or App Tracking Transparency framework; however, it differs in direct...
spatial audio netflix

Netflix Says It's Not Testing Spatial Audio Support for AirPods

Monday February 22, 2021 10:55 am PST by
Netflix says it's not currently testing spatial audio support for the AirPods Pro and AirPods Max, putting to rest an earlier report that claimed support would roll out in the spring. Image via iPhoneSoft In a statement to MacRumors, a Netflix spokesperson says that it's not currently testing spatial audio support, and has no plans to make public at this point in time. Netflix instead says...
Netflix

Netflix May Soon Crack Down on Password Sharing

Thursday March 11, 2021 2:43 pm PST by
Netflix may be cracking down on those who share passwords between separate households, according to a test found by The Streamable. Some Netflix subscribers have been getting a message about not living with the account holder when attempting to stream content. "If you don't live with the owner of this account, you need your own account to keep watching," reads the warning message. From...
netflix fast laughs

Netflix Launches 'Fast Laughs' Feature on iOS for TikTok-Style Comedy Moments

Wednesday March 3, 2021 8:48 am PST by
Netflix has today announced the launch of its "Fast Laughs" feature, available now in the video streaming service's iOS app (via iPhone in Canada). Fast Laughs offer "a full-screen feed of funny clips from our big comedy catalog including films, series and stand-up from comedians like Kevin Hart and Ali Wong," according to Netflix director of product innovation Patrick Flemming. Netflix...

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how the company strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end MacBook Pro...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...
apple college discounts

Apple Walks Back UNiDAYS Verification Requirement for U.S. Education Store

Friday January 21, 2022 12:43 pm PST by
Earlier this week, Apple began requiring that customers taking advantage of educational discounts in the United States verify their status as a teacher, student, or school staff member through UNiDAYS. The requirement was a major change as Apple had never asked customers to go through a verification process in the United States before, and now, just three days after verification was added,...