Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian).

pat gelsinger intel

Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology:

"We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino. We have to be that good, in the future."

The jibe at Apple comes after the launch of Apple Silicon last year, which has begun to displace Intel chips inside Mac computers. The M1 chip, Apple's first custom silicon processor for the Mac, has far surpassed the capabilities of equivalent Intel offerings, with markedly better performance and power consumption.

Gelsinger will replace Bob Swan as Intel CEO, having already spent 30 years at the company before leaving in 2009. He was the company's first Chief Technology Officer before becoming CEO of VMware. Speaking to employees, Gelsinger insisted that Intel has its best days "in front of it."

He joins the company at a time of crisis as it contends with multiple threats. With major client Apple dropping Intel for its own custom silicon, and Microsoft expected to follow suit in the near future, Intel has struggled to deliver technological innovations. This is after the company has repeatedly reported delays with its latest processors, while its main competitor, AMD, has proceeded to capture valuable market share.

In December, a major hedge fund with a one-billion-dollar stake in Intel, Third Point, issued a letter urging Intel to take "immediate action" and shake up its business model to combat the mounting threats to the company. Gelsinger's arrival will go some way to appeasing shareholders, but the company has some way to go to regain its footing.

Gelsinger starts as CEO next month, having been lured away from his current job with a package reportedly worth $116 million.

Tag: Intel

Top Rated Comments

DTphonehome Avatar
18 months ago
Blackberry and Microsoft also derided Apple’s entry into the phone market. Look where they are now.
Score: 108 Votes (Like | Disagree)
robgreene Avatar
18 months ago
He’s not wrong. Compared to Intel, Apple IS a Lifestyle Company: they use tech to improve our quality of life.

Intel makes chips.

And they’re getting smoked at it.

By a “Lifestyle Company”.
Score: 99 Votes (Like | Disagree)
gridlocked Avatar
18 months ago
So out of touch they don't even know when someone is eating them for lunch.
Score: 68 Votes (Like | Disagree)
PruneTracy Avatar
18 months ago
It’s funny that intel is so bad at their own market that they get best by a “lifestyle” company.
Did Sharper Image release better CPUs, too?
Score: 55 Votes (Like | Disagree)
NT1440 Avatar
18 months ago
I’m not sure why some here are acting like this is a dig at Apple. This is literally the new CEO of intel telling the company to get its **** together, this is embarrassing and we’re capable of so much more.

Acknowledging a problem is the first step towards doing something about it. Intel hasn’t been honest about it’s problems in delivering their roadmap for almost an entire decade....
Score: 48 Votes (Like | Disagree)
Blackstick Avatar
18 months ago
Yesterday, I begrudgingly sat through a 1 hour "preview" of Dell's upcoming enterprise product line for 2021 at work (we have about 3000 Macs in use and 7000 Dells). The Dell executive was confusing his Latitudes in the presentation, because surprise surprise, it's basically all the same stuff on a 14nm chip. Their biggest "brag" was that they designed a de-inclined hinge, similar to what Apple had in 2004-era iBooks... so you get an extra 1/2 inch on space when the lid's up behind an airline seat (which is so irrelevant this year it's frankly hilarious).

When I asked "why the dogmatic need to stick with Intel?" he had no answers. Then he made a claim of 22 hours of run time on their latest Latitude, and I told him "yeah, and with typical corporate mandated security stacks, people are lucky to see 4 hours in the real world - so that's underwhelming."
Score: 32 Votes (Like | Disagree)

Related Stories

Apple vs Microsoft feature

Microsoft Hires Former Apple Chip Architect

Wednesday January 12, 2022 12:05 pm PST by
Microsoft has hired Mike Filippo, a semiconductor designer who formerly worked at Apple as a chip architect, reports Bloomberg. Microsoft is aiming to further expand on chip designs for the servers that power its cloud computing services, and at Microsoft, Filippo will be working on processors for Azure servers. Filippo joined Apple in 2019 after a decade of semiconductor design at Arm,...
m1 v intel thumb

PCs Offer 'Better Gaming Experience Than 100% of Mac Laptops,' Intel Claims in Ongoing Anti-Apple Campaign

Monday May 31, 2021 4:13 am PDT by
While announcing its latest chips yesterday, Intel launched another aggressive public attack on Mac devices, focusing on the experience of gaming (via PC Gamer). Intel yesterday announced two new 11th Generation H-series laptop processors, featuring clock speeds up to 5GHz, Intel Wi-Fi 6/6E, and 1080p gameplay on popular titles, in high-volume, thin designs. Following the announcement, the...
ternus m1 chip

Today Marks the One Year Anniversary of the First Apple Silicon Macs

Wednesday November 10, 2021 6:25 am PST by
While it may feel rather hard to believe, today marks one year since the first Macs with Apple silicon were unveiled to the world. At a virtual event on November 10, 2020, Apple introduced its custom-designed M1 chip, followed by three new Macs powered by the chip, including the MacBook Air, the lower-end 13-inch MacBook Pro, and the lower-end Mac mini. With the M1 chip, Apple delivered...
intel logo

Intel Plans to Make Chips for Qualcomm in the Future

Monday July 26, 2021 3:17 pm PDT by
Intel today announced that it is teaming up with Qualcomm to manufacture some of Qualcomm's future chips. The chips will be manufactured using Intel's 20A process, which is expected to ramp in 2024. There is no word on which chips Intel will make for Qualcomm, but Qualcomm's Snapdragon chips are used in most Android smartphones. Though the 20A design is expected to be available starting in...
macOS Monterey on MBP Feature

macOS Monterey: Here Are All the Features Your Intel Mac Won't Support

Saturday October 23, 2021 3:56 am PDT by
Apple's official public release of macOS Monterey arrives on Monday, October 25, and users should be aware that there are several features in macOS 12 that are only available to machines powered by Apple silicon chips. In other words, they won't work on Intel-powered Macs. Differentiating the user experience like this isn't anything new to iOS users, since each year the latest iPhone models ...
14 vs 16 inch mbp feature

Despite M1 Pro and M1 Max Performance and Efficiency Gains, Intel Still Hopes Apple Will Do Business With It

Wednesday October 20, 2021 2:26 am PDT by
Just two days after Apple further advanced its Apple silicon portfolio with the M1 Pro and M1 Max, marking the first professional high-end chips designed for the Mac, Intel is reportedly making yet another attempt to win Apple back as a customer. A day before Apple's long-awaited "Unleashed" event, Intel's CEO, Pat Gelsinger, said despite Apple moving away from his company's processors, he st...
maxresdefault

Intel's Latest PC vs. Mac Ad Involves a 'Social Experiment' With Apple Fans

Monday October 4, 2021 1:35 pm PDT by
Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration. The video starts out by saying that many Apple fans only care about Apple...
mac pro mini feature

2022 Mac Pro Rumored to Use Intel's Ice Lake Xeon W-3300 Chips

Monday July 26, 2021 9:27 am PDT by
A new Mac Pro that's coming in 2022 is set to use Intel's Ice Lake Xeon W-3300 workstation chips, according to an Intel leaker that WCCFtech says has offered reliable information on Intel Xeon chips in the past. Intel's W-3300 Ice Lake CPUs are set to launch in the near future, and there have already been signs of new Ice Lake SP processors in the Xcode 13 beta. Intel has said that these...

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...