Apple Shares Behind the Scenes Look at Creating 'Shot on iPhone' Videos

Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on ‌iPhone‌" movies.


The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more.

The videos were shot using one of Apple's new ‌iPhone‌ 12 devices, and the full films that were created with the iPhones will be coming to Apple's YouTube channel on January 19, January 26, and January 27.

Top Rated Comments

TheAppleFairy Avatar
43 months ago
Score: 4 Votes (Like | Disagree)
alex4d Avatar
43 months ago
I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
Score: 1 Votes (Like | Disagree)
wingnut8 Avatar
43 months ago

I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
I use final cut and I work at a television station. Our company owns stations all across the US and they all use final cut. I was actually taught on both FCP X and a Premiere in school and have never once used avid.
Score: 1 Votes (Like | Disagree)
Morrissey Avatar
43 months ago
Yeah same result on home videos... everyone with professional equipment... ?
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...