Apple Held Acquisition Talks With Podcast Network Wondery

Apple has held talks with podcast network Wondery about a potential acquisition, reports Bloomberg. Wondery is responsible for popular podcasts that include "Dirty John" and "Dr. Death," among others.

Apple Podcast Alternate
Wondery is looking for $300 to $400 million and has also held talks with Sony Music Entertainment and other companies, though Spotify is said to be "out of the running." At that price point, Bloomberg says that it would mark one of the largest deals in the podcasting market.

A deal is expected to be established in the coming months, but it's not yet clear if Apple will go through with the purchase as things are still in the discussion stage. Wondery has a monthly audience of more than eight million people, which would be a major score for Apple as it aims to ramp up its podcasting efforts.

A Wondery purchase would provide Apple with a library of original content along with a source for ideas that could eventually be turned into television shows. Wondery is already working on TV shows based on podcasts, including a WeWork series that's going to premiere on Apple TV+.

Rumors this year have suggested Apple is looking to buy exclusive original podcasts to better compete with Spotify's podcast offerings. Apple has specifically been seeking podcasts that could eventually be adapted into future TV+ content, and it plans to create podcasts that will augment its TV shows.

Apple competitor Spotify has been focusing heavily on podcasts and has purchased Gimlet Media, known for podcasts like "Reply All" and "Homecoming." Apple has long been a leader in the podcasting sphere thanks to the Podcasts app, which it has been improving in recent years, but Spotify has been making inroads in podcasting.

Apple has already purchased a couple of podcasting companies. In 2017, it bought Pop Up Archive to improve search, and in early 2020, it bought podcasting service Scout FM, designed to turn podcast shows into radio-style stations.

Top Rated Comments

xxray Avatar
27 months ago
Is this the one time that competition isn’t good for the consumer? Podcasts were supposed to be free, cross-platform, easily accessible. Now, I’m going to have to keep switching apps depending on which app the podcast is located due to Apple and Spotify competing for ownership.

Sigh, I wish Spotify never started this.
Score: 6 Votes (Like | Disagree)
alayal Avatar
27 months ago
I think Apple can do this because of the big pockets but the main focus should be on hardware, software and R&D which is are their core values.
It really bugs me they quit the Airport lineup while they expend billions in media content.
Score: 2 Votes (Like | Disagree)
mattriff Avatar
27 months ago
Wondery makes great true-crime podcasts. I actually pay for Wondery+ to support them. I'd much rather see them with Apple than Spotify or SiriusXM (who has also been buying stuff up). I fear the Netflix-ization of podcasting, but models where you can listen for free with ads or as part of a subscription without aren't bad.
Score: 1 Votes (Like | Disagree)
q64ceo Avatar
27 months ago
Please, no. Wondery has excellent podcasts. I don't want to see them having to edit their future content to make it more Apple corporate friendly.
Score: 1 Votes (Like | Disagree)
Apple_Robert Avatar
27 months ago

I used to listen to the Business Wars podcast by Wondery. Each set of 4-5 episodes would focus on the history/dynamic of two competing companies in any given space. Marvel vs. DC, Nike vs. Adidas, Apple vs. Microsoft, McDonald's vs. Burger King, etc.

I really appreciated the more produced and polished format over podcasting's usual 2-5 dudes talking. I LOVE when podcasting does something different than that. More radio dramas and scripted shows and tightly produced radio documentaries please!

I also think that Apple's radio stations (AppleMusic 1, AppleMusic Hits, and AppleMusic Country) could use the addition of AppleTalk where they stream the best talk radio (podcasts) around the clock.
That is a good idea about AppleTalk. I like good talk radio.
Score: 1 Votes (Like | Disagree)
iDento Avatar
27 months ago
So, if audiobooks are movies, this Wondery thing is the TV shows for the ears?
Score: 1 Votes (Like | Disagree)

Related Stories

apple original podcast hooked

Apple Debuts True-Crime Podcast 'Hooked' as First Standalone Original

Wednesday November 3, 2021 9:04 am PDT by
Apple today debuted "Hooked," a true-crime podcast, seemingly as the company's first wholly standalone original podcast series. While Apple has already begun its venture into original podcasts with the likes of "Oprah's Book Club" and "For All Mankind: The Official Podcast," Hooked is the first Apple Original podcast that is seemingly not tied to an Apple TV+ series in any way. "The Line" ...
Apple Podcast Alternate

Apple Announces Apple Podcasts Subscriptions

Tuesday April 20, 2021 10:18 am PDT by
Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series. Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access...
maxresdefault

The MacRumors Show: Rene Ritchie Talks Mac Studio Performance and Studio Display Controversy

Friday March 25, 2022 10:18 am PDT by
Acclaimed Apple content creator Rene Ritchie joins us on The MacRumors Show podcast this week to reflect on the all-new Mac Studio and Studio Display now that users have had a chance to spend some time with the machines. Subscribe to the MacRumors YouTube channel for more videos. The eighth episode of The MacRumors Show takes a look at the Mac Studio and Studio Display's real-world...
Podcasts Feature

Apple Podcasts Subscriptions Launching on June 15

Wednesday June 9, 2021 10:10 am PDT by
Apple will make Podcasts subscription options available starting on Tuesday, June 15, Apple said today in an email that was sent out to podcasters (via The Verge). Support for Podcasts Subscriptions was introduced with the iOS 14.6 update, but in late May after releasing the update Apple said that the rollout of the feature would be delayed until June to make sure that the "best experience"...
Apple TV Plus The Line

Apple Launches True Crime Podcast and Apple TV+ Series 'The Line'

Tuesday April 6, 2021 7:04 am PDT by
Apple has today announced the launch of a new true crime podcast and Apple TV+ show titled "The Line" (via Variety). The Line encompasses two independent non-fiction series about the same subject, including a six-part non-fiction podcast and a four-part limited documentary series on Apple TV+. The multi-media series is set to expose "previously untold aspects" about the story of former...
spotify timestamp sharing

Spotify Mobile App Gains Podcast Timestamp Sharing Feature

Tuesday May 11, 2021 2:07 am PDT by
Spotify has announced the availability of podcast timestamp sharing, a new feature of its mobile app that lets users share podcasts beginning at a particular moment. Previously, it was only possible to share a podcast link to an entire episode on Spotify. Timestamp sharing means the shared podcast will play for the recipient from the time that the sender chooses, allowing them to highlight...
Apple Best of Podcasts 2021

Apple Celebrates Best Podcasts of 2021

Tuesday November 30, 2021 5:34 am PST by
Apple has today shared a press release celebrating the best and most popular podcasts of 2021, as curated by the Apple Podcasts editorial team. Apple named "A Slight Change of Plans" with Maya Shankar as "Best Show of the Year." The show combines storytelling with cognitive and behavioral science to help listeners navigate change in their lives, including real-world stories about change when ...
Amplifipodcastpyramid V5

Apple Podcasts Now Lists 2 Million Shows, But Almost Half of Those Titles Have Only Three or Fewer Episodes

Wednesday April 7, 2021 2:10 am PDT by
According to the latest podcast analytics, Apple's Podcasts platform recently surpassed 2 million titles, however almost a quarter of those shows have only published one episode, suggesting the numbers are inflated by so-called "once-and-done" podcasts. Breaking down the latest statistics provided by Podcast Industry Insights, industry advisor Amplifi Media found that 26% of listed podcasts...

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
Apple advanced security Advanced Data Protection screen Feature

FBI Calls End-to-End Encryption 'Deeply Concerning' as Privacy Groups Hail Apple's Advanced Data Protection as a Victory for Users

Thursday December 8, 2022 2:45 am PST by
Apple yesterday announced that end-to-end encryption is coming to even more sensitive types of iCloud data, including device backups, messages, photos, and more, meeting the longstanding demand of both users and privacy groups who have rallied for the company to take the significant step forward in user privacy. iCloud end-to-end encryption, or what Apple calls "Advanced Data Protection,"...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Expected to Launch Next Week With These 12 New Features

Thursday December 8, 2022 7:05 am PST by
iOS 16.2 is expected to be released next week following nearly two months of beta testing. With last-minute additions like Apple Music Sing and Advanced Data Protection, the software update now has over a dozen new features for the iPhone. Below, we've recapped many of the new features coming with iOS 16.2, including Apple's new whiteboard app Freeform, two new Lock Screen widgets, the...
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...
Twitter Feature

Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

Wednesday December 7, 2022 6:47 pm PST by
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month. Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According ...
Apple advanced security Advanced Data Protection screen Feature

Apple Announces End-to-End Encryption Option for iCloud Photos, Notes, Backups, and More

Wednesday December 7, 2022 10:00 am PST by
Apple today announced it is expanding end-to-end encryption to many additional iCloud data categories on an opt-in basis for enhanced security. iCloud already protects 14 data categories using end-to-end encryption by default, including the Messages app when backups are disabled, passwords stored in iCloud Keychain, Health data, Apple Maps search history, Apple Card transactions, and more,...