Apple Online Store Goes Down Ahead of iPhone 12 Apple Event - MacRumors
Skip to Content

Apple Online Store Goes Down Ahead of iPhone 12 Apple Event

Apple's online store is down in anticipation of its "Hi, Speed" event later on Tuesday, suggesting at least some products may be available to pre-order or order immediately after the event.

apple store down
The placeholder for the U.S. online store says "We're making updates to the Apple store. Check back soon."

Apple's "Hi, Speed" event will be a virtual media event, where the company is expected to take the wraps off its flagship iPhone 12 lineup, a smaller, more affordable HomePod, and potentially other products.

We've heard conflicting rumors about when Apple's new iPhone models will be available to order, but Apple is expected to stagger the launches this year, and we're not expecting iPhone pre-orders to open immediately.

Chinese leaker Kang, who has provided accurate information in the past, claims pre-orders for the 6.1-inch ‌iPhone 12‌ and ‌iPhone 12‌ Pro models could begin this coming Friday, October 16, with the first ‌iPhone 12‌ shipments and an official launch on Friday, October 23.

Preorders for the "‌iPhone 12‌ mini" meanwhile are said to commence on Friday, November 6, with the device launching on Friday, November 13 – the same day that pre-orders for the ‌iPhone 12‌ Pro Max will allegedly commence. Apple's largest ever handset would then launch one week later on Friday, November 20.

With other rumored products also said to be in the wings, including a "HomePod mini," Apple could well be setting up its store to accept pre-orders. On the other hand, it may simply be adding promotional pages in advance of later product pre-order dates.

Either way, we'll know for sure soon. Apple's media event kicks off at 10:00 a.m. Pacific Time, and you can tune in on Apple's event page, on Apple's YouTube channel, or through the TV app on Apple's various platforms. Stay up to date on all the latest news and developments right here on MacRumors!

🔥 Visit our Live Coverage of the Apple Event

Popular Stories

Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
iPad mini OLED feature 1

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...

Top Rated Comments

Justanotherfanboy Avatar
79 months ago

And for those who think it makes things 'more exciting' ... all I can say is grow up.
Note to self:

do NOT get this grumpy & mean, when/if I do grow up
Score: 19 Votes (Like | Disagree)
ohbrilliance Avatar
79 months ago
I remember the good old days when the We’ll Be Back Soon was met with comments like “it’s happening!”. I don’t know about you but I’m here to try and enjoy the news. If it bothers you so much then why are you even here?
Score: 13 Votes (Like | Disagree)
mthomas184 Avatar
79 months ago
Man, it cracks me up watching everyone whine when Apple does this. Like they planned on going to the store and buying something right now. :rolleyes:
Score: 12 Votes (Like | Disagree)
79 months ago

So, that's more than 6 hours of daytime (in Europe) selling they throw down the drain, not just for one product, but for all their products and accessories.

Here we go again. The idiotic 'store goes down for 6 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.

And for those who think it makes things 'more exciting' ... all I can say is grow up.

And by the way, Apple gets rid of magsafe and the external battery indicator led (two things I thought were ingenious and useful) in the name of 'progress' ... yet they keep on with this stone-age theater of shutting down the site to update a few products.
It's for show. It's like having a big curtain on stage before the show. They're a $2 trillion company. I'm sure they've crunched the numbers to determine that the hype is worth it.

After all, do they really lose any sales? If you're looking to buy a Mac or an iPad right now, are you going to completely change your mind and abandon your purchasing plans just because the site is down for one morning, or are you just going to come back later? Plus, when you come back, now you see all the new stuff that's featured.

All I'm saying is that it's safe to assume that Apple knows a bit more about marketing hype and sales than you or I.
Score: 11 Votes (Like | Disagree)
79 months ago
So, that's more than 6 hours of daytime (in Europe) selling they throw down the drain, not just for one product, but for all their products and accessories.
Score: 6 Votes (Like | Disagree)
79 months ago

Here we go again. The idiotic 'store goes down for 8 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.
Hype
Score: 5 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
3 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
5 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
11 hours ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
12 hours ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
18 hours ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
19 hours ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
20 hours ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
20 hours ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
21 hours ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
22 hours ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
23 hours ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
1 day ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
1 day ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
1 day ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
1 day ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
1 day ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
1 day ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
1 day ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
1 day ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
1 day ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
1 day ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
1 day ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
1 day ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
1 day ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
2 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
2 days ago