Apple Online Store Goes Down Ahead of 'Time Flies' Virtual Event

Apple's online store is down in anticipation of its "Time Flies" event later on Tuesday, strongly suggesting products will be available to pre-order or order immediately after the event.

Screen Shot 1
The placeholder says "We're making updates to the Apple store. Check back soon."

Apple's "Time Flies" event will be a virtual media event, where the company is expected to unveil new Apple Watch and iPad models. Rumors suggest we will not see the iPhone 12 at this event, with Apple instead waiting perhaps until October to take the wraps off of its next flagship iPhones.

Apple's media event kicks off at 10:00 a.m. Pacific Time, and you can tune in on Apple's event page, on Apple's YouTube channel, or through the TV app on Apple's various platforms. Stay up to date on all the latest news and developments right here on MacRumors!

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
maxresdefault

M5 Pro and M5 Max MacBook Pro Launch Imminent as Reseller Stock Dwindles

Tuesday February 3, 2026 12:12 pm PST by
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller. Subscribe to the MacRumors YouTube channel for more videos. The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...

Top Rated Comments

Kylo83 Avatar
70 months ago
I wish I was exited but all the rumours have down played the event for me
Score: 30 Votes (Like | Disagree)
MrMacintoshIII Avatar
70 months ago

It still baffles me they have to take down the whole website this early to prepare for an update. Maybe it is still for marketing hype but would think they would be beyond that now.
a smart company will never be beyond marketing hype.
Score: 24 Votes (Like | Disagree)
Roscorito Avatar
70 months ago
Anyone else think this is excessive for new watches? One more thing?
Score: 21 Votes (Like | Disagree)
rmoliv Avatar
70 months ago
OMG I'm so excited! Take all my money!!!
Score: 18 Votes (Like | Disagree)
PickUrPoison Avatar
70 months ago
iPhone 12 announcement, pre-orders start today ?
Score: 16 Votes (Like | Disagree)
Kylo83 Avatar
70 months ago

OMG I'm so excited! Take all my money!!!
Let’s see after the event if you still feel this way
Score: 9 Votes (Like | Disagree)