Apple's AirTags Rumored for October Launch: Here's What to Expect

Apple is working on a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets. Called AirTags, these item trackers will let you keep an eye on your possessions right in the Find My app.


AirTags are perhaps one of Apple's worst-kept secrets because we've been seeing signs of them in various versions of iOS since early 2019, but it looks like AirTags may finally be ready to launch, coming alongside new iPhones this fall.

Based on images found in iOS, AirTags may be small, circular tags with built-in Bluetooth and ultra-wideband support for tracking purposes. You'll be able to locate your AirTags in the ‌Find My‌ app on iPhone, iPad, and Mac right alongside all of your Apple devices that support ‌Find My‌.

The rumored ultra-wideband support is worth noting because it's going to let iPhones with a U1 chip (the ‌iPhone‌ 11, 11 Pro, and 11 Pro Max) track positioning with more accuracy than Bluetooth alone. If you lose your keys down the couch cushion, for example, the ‌iPhone‌ should be able to lead you right to them.

We don't know how AirTags will attach to items, but Apple may use rings, adhesive, or a similar method. The exact design also isn't known at this time, but AirTags are expected to be water resistant. As for charging, there are mixed rumors. AirTags might have a replaceable CR2032 battery or they might feature a rechargeable battery that works with an Apple Watch-style charging puck.

Anything that's lost will show up on a ‌Find My‌ map, and you'll see an associated address. Inside, and when you're close, you may also see an augmented reality map with the specific positioning of your lost device. AirTags will also be able to play a sound when you're close by, making it even easier to locate what you're looking for.

There's an iOS 13 feature that lets Apple products communicate with one another when offline, so your lost ‌iPhone‌ can ping off of someone else's that it comes into contact with even without a cellular connection, letting you know where it is. This same feature could come to AirTags.

We could be seeing AirTags quite soon, if the most recent AirTag rumor from Japanese site Mac Otakara is to be believed. ‌Mac Otakara‌ believes Apple will hold an event in October that will see the launch of ‌iPhone‌ 12 models, the Apple Watch Series 6, and the AirTags.

For more on what to expect when the AirTags launch, make sure to check out our complete AirTags guide.

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...

Top Rated Comments

arn Avatar
68 months ago
the difference is Apple has a huge amount of iPhones out there that can be used to locate your item.

No other tracker company had that scale.
Score: 33 Votes (Like | Disagree)
Chytin Avatar
68 months ago
I am holding out for the Airtags Pro.
Score: 26 Votes (Like | Disagree)
Piggie Avatar
68 months ago
Just to say I'd like to see a through hole in something like this.
Having a simple hole (perhaps with some other fixing method) means you can always loop through a keyring loop, a loop of fabric or wire, or anything your like.
So by all means stick in magnets or sticky pads or anything else, but please have a simple hole.
Score: 22 Votes (Like | Disagree)
Ankaa Avatar
68 months ago

Ever heard of Tile???? HAHAHAHAHAHAHA, classic Apple.
Ever heard of TrackR????

Tile weren't exactly the first. Nor are they the best in implementation. If Apple can make it actually work and easy (which they have a pretty good track record for), then by all means, they'll win.

I've been waiting for those for a long time and October can't come soon enough.
Score: 21 Votes (Like | Disagree)
icanhazmac Avatar
68 months ago

Because Apple took away functionality that they had provided previously, and now they are using that functionality privately.
I don't think that is accurate. Apple made a change in iOS 13 which defaulted location tracking to "always off" for third party apps while it was flagged "always on" for the FindMy app. Apple didn't remove anything, you can still turn location tracking on for third party apps it is now just defaulted to off for privacy.

Yes, one can argue that its a little jab at companies like Tile, but it did not break their app or product. One could also argue that it was another privacy initiative undertaken by Apple and Tile was caught in the crossfire. I am quite happy with location services being "always off" by default for third party apps forcing me to make the decision.

If I'm wrong please let me know.
Score: 16 Votes (Like | Disagree)
Piggie Avatar
68 months ago

if they are serious about e-waste they will allow the user replaceable cr2032 batteries.

OMG I almost spat out my coffee with your suggestion Apple would do the right thing and allow you to pop them open and fit in a new 2032 battery.

Hell would freeze over before Apple did anything user/environmentally friendly like that!
Score: 14 Votes (Like | Disagree)