Apple Shipped an Estimated 14.3 Million iPads Worldwide in Q2 2020 Amid Surging Tablet Market

Apple shipped an estimated 14.3 million iPads in the second quarter of 2020, maintaining its position as the number one tablet vendor in the world, according to new data shared today by Canalys. That's up 19.8 percent from the 11.9 million sold in the year-ago quarter.

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Apple's own earnings for Q2 2020 indicated a major surge in iPad sales as people work and learn from home. Apple does not provide details on the number of iPads sold or a model breakdown, but iPad sales brought in $6.5 billion during the quarter.

Apple has long been the number one tablet vendor in the world, and in Q2 2020, held 38 percent market share. Samsung was the number two tablet vendor worldwide, shipping 7 million tablets, followed by Huawei, Amazon, and Lenovo with 4.7 million, 3.2 million, and 2.8 million tablets shipped, respectively.

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The overall worldwide tablet PC market grew by 26 percent in Q2 2020, which Canalys attributes to remote work.

Worldwide tablet shipments hit 37.5 million units in Q2 2020, a remarkable 26% year-on-year increase. Tablets, part of the PC market, had faltered in recent years, but demand in Q2 2020 was boosted by consumers and businesses wanting affordable access to basic computing power and larger screens to facilitate remote work, learning and leisure. Vendors were able to ramp up production to meet this renewed demand. At the same time, retailers and carriers in various markets provided financial incentives on devices and data to encourage tablet purchases.

Canalys also provided data on worldwide PC shipments, with tablet data included. When accounting for combined Mac and ‌iPad‌ sales, Apple shipped 19.6 million devices during the quarter for 17.7 percent market share, trailing after Lenovo with 20.2 million devices shipped and beating out HP and Dell with 18 million and 12 million devices shipped, respectively.

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Apple's Mac earnings were also way up, bringing in $7 billon, $1.2 billion more than the $5.8 billion in Macs sold in Q2 2019. During Apple's most recent earnings call, Apple CEO Tim Cook noted that supply constraints affected both Mac and ‌iPad‌ sales during the quarter. Some Macs, such as the iMac, have had long shipment estimates since soon after the pandemic began.

Apple is working to get more iPads and Macs into the hands of customers, so sales are expected to see continued growth in the fourth quarter.

Tag: Canalys

Top Rated Comments

Zdigital2015 Avatar
8 months ago
But, but, but...the tablet market is dead, dying, on the verge of collapsing, cannot replace my computer, is not a proper computer, cannot do professional work, is useless because it does not run xxx app!!!

I love how these people never seem to make it into these forums, just the ones that they think justify their asinine positions.
Score: 11 Votes (Like | Disagree)
AngerDanger Avatar
8 months ago
TIL Samsung sells tablets.
Score: 8 Votes (Like | Disagree)
CarlJ Avatar
8 months ago

But, but, but...the tablet market is dead, dying, on the verge of collapsing, cannot replace my computer, is not a proper computer, cannot do professional work, is useless because it does not run xxx app!!!

I don’t think anyone of those vendors would be disappointed with their numbers...seems tablets are becoming popular again
To be fair, I’d suspect that a lot of the growth this quarter in tablets is happening because of COVID. For kids they’re good for schoolwork, and they can be generally helpful as an extra screen - lots of use for FaceTime and Zoom, and, for instance, I know a professor who got an iPad Air and Pencil to draw diagrams for her classes, since she can no longer stand at the front of an auditorium and write on whiteboards.

An iPad has a bigger screen than a phone, can do FaceTime/Zoom duty without monopolizing comparatively scarce computers in the home, and is cheaper than buying another computer. It can also keep the kids entertained so that parents can get work done.

Don’t get me wrong, I’m happy to see more iPads in the world, but I’m guessing a lot of the current uptick is because of the current situation, not a general shift from computers to iPads.
Score: 5 Votes (Like | Disagree)
Apple_Robert Avatar
8 months ago

TIL Samsung sells tablets.
Even though Samsung makes great screens, I don’t think they have a chance competing with Apple.

Outside of the Apple Watch, the iPad Pro is my second favorite Apple device.
Score: 5 Votes (Like | Disagree)
Darth Tulhu Avatar
8 months ago
I believe Apple's numbers will go up even further now that, AT LAST, they gave the iPad mouse/trackpad support.

My Macs are skating on thin ice... It's likely it'll be thawed out this Winter (ironically enough) once new iPads are released. ;)
Score: 3 Votes (Like | Disagree)
rp2011 Avatar
8 months ago

The 19.6 million from canalys makes no sense. On $6.5 billion? That would be an average selling price of $332 per iPad. That’s barely enough if 100% were base iPads.
I think that’s PC’s including iPads. The above graph pegs iPads as 14 million. That would leave Macs as only 5 million units and still eclipsing the iPad in revenue
Score: 3 Votes (Like | Disagree)

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