Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup.

iphone 12 no charger earpods
In a research note provided to MacRumors, analyst Jeff Pu forecasted that ‌iPhone‌ 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base model ‌iPhone‌ 11 for $699. Pu said the price is primarily attributed to the addition of 5G and an OLED display on all ‌iPhone‌ 12 models, whereas the base ‌iPhone‌ 11 has an LCD.

Due to 5G, Pu believes that the price increase will be "accepted by consumers" and "will not affect demand," but the move would generate controversy nonetheless if the EarPods and wall charger are removed from the box as rumored.

Extrapolating on Pu's prediction, the 6.1-inch ‌iPhone‌ 12 would likely start at $799 or $849, so customers who want to stick with the same size display as the ‌iPhone‌ 11 could be facing a larger $100 to $150 price increase. It's unclear if a price increase would extend to the Pro and Pro Max models, which currently start at $999 and $1,099, respectively.

This prediction contradicts information shared by Jon Prosser, who said the iPhone 12 lineup will start at $649.

Tag: Jeff Pu
Related Forum: iPhone

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

Baymowe335 Avatar
65 months ago
Everyone get mad.

And then buy the iPhone 12.
Score: 72 Votes (Like | Disagree)
KooL BeAnZ Avatar
65 months ago
Give less,

Charge more!
Score: 65 Votes (Like | Disagree)
PlainviewX Avatar
65 months ago

Give less,

Charge more!
The motto stock holders love to hear.
Score: 34 Votes (Like | Disagree)
Spungoflex Avatar
65 months ago
Fanbois just got one of their key justifications for removing the charger and EarPods taken from them.

Guess it’s “muh environment” or nothing from here on out.

Know what’s even better for the environment? Not releasing 4 new phones every 12 months.
Score: 26 Votes (Like | Disagree)
CrazyForCashews Avatar
65 months ago
Only Apple can get away with slapping people in the face without any repercussions.
Score: 24 Votes (Like | Disagree)
Fahad.sul3man Avatar
65 months ago

Raise the prices that's fine! Apple take my money please.

Where are the leaked parts of the new iphone???
Keep up with this attitude and next time they’ll sell you empty box for a very pathetic price and charge extra for the phone. ??
Score: 18 Votes (Like | Disagree)