Apple Stores Now Offering 'Shop With a Specialist' Appointments

Apple retail stores are now accepting appointments from customers who want to book a time at a local store to make a purchase with the one-on-one help of an Apple specialist, similar to Genius Bar reservations.

appleshopwithspecialist
The continued spread of the coronavirus in the United States and other countries has led Apple to implement safety measures that include limiting the number of people in a store, and as 9to5Mac points out, that can lead to long lines as customers wait to enter. With the new appointment system, those who plan ahead can skirt the lines with a reservation at a specific time.

Specialist appointments can be booked through the Apple Store app by searching for a local ‌Apple Store‌ and then selecting the "Shop with a Specialist" option on the store page. From there, customers can choose which product they're interested in and pick a time to visit the ‌Apple Store‌.

Appointments are available in 15 to 30 minute increments throughout the day depending on store location, with customers able to book up to three days ahead of their visit.

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

boswald Avatar
70 months ago
This is actually kind of cool!
Score: 4 Votes (Like | Disagree)
icanhazmac Avatar
70 months ago
Nice work! This seems a logical way to keep some stores open for motivated buyers while protecting both consumers and staff.
Score: 3 Votes (Like | Disagree)
itsmilo Avatar
70 months ago
I hope it’s not the same kind of specialist I had to deal with who wanted to sell me the wrong case for my iPad Pro (10.5) trying to convince me that what I am having is an iPad Air and not an iPad Pro lol
Score: 3 Votes (Like | Disagree)
TimB21 Avatar
70 months ago

Sound like a great upselling opportunity for Apple.

I wish I was joking, but you know that’s what’s going to end up happening.
I know when I worked at the Apple Store upselling was strongly discouraged. Someone would come in asking for a Mac Pro to read their email and browse the web they'd be directed to a more appropriate machine.
Score: 3 Votes (Like | Disagree)
neuropsychguy Avatar
70 months ago
I read the headline too quickly as “shop with a socialist” and thought “That’s an interesting marketing strategy...”
Score: 3 Votes (Like | Disagree)
Greenman85 Avatar
70 months ago

I hope it’s not the same kind of specialist I had to deal with who wanted to sell me the wrong case for my iPad Pro (10.5) trying to convince me that what I am having is an iPad Air and not an iPad Pro lol
Hey genius, the case for the new air fits the 10.5” pro. The new air and the 10.5 pros are the exact same size. See the compatibility list on this product page. Maybe listen to the specialist next time. Lol

https://www.apple.com/shop/product/MXTF2ZM/A/smart-cover-for-ipad-7th-generation-and-ipad-air-3rd-generation-surf-blue?fnode=aac3eb8ca0063d49186a925790e6690c1e45d38e829aab8c7c2af84548a815549d6c75f3ff543ab3f4d37c87e042db8e9e5c8b513d8095a865b5a9414796dfde9cc27cf61080e9416fa922abfd8b462e0b4ff2a8009f98298a998f8de969156c62916333be6883f3bf157234573600a4&fs=f%3Dipadair2019%26fh%3D4598%252B4b33
Score: 3 Votes (Like | Disagree)