Adobe Launches 'Photoshop Camera' App on iPhone With Over 80 Custom Filters and 'Insta-Worthy' Lenses

Following eight months of beta testing, Adobe today made its free Photoshop Camera app available to all iPhone users.

adobe photoshop camera app
Like many other third-party camera apps, Photoshop Camera revolves around adding filters and effects to your photos, before or after taking the shot. There are over 80 custom filters and effects to choose from at launch, along with custom-designed lenses inspired by artists and influencers like singer Billie Eilish.

Artificial intelligence plays a key role in Photoshop Camera. When taking photos, the app can make automatic improvements to attributes such as lighting and focus. And for group selfies, the app recognizes where each subject is positioned to eliminate distortion.

Photoshop Camera is primarily targeted at mobile-first Instagram users, competing with the likes of Snapchat, Facetune, and Instagram itself.

The app is now available on the App Store.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

maflynn Avatar
72 months ago

Why do iPhone image editing apps have to be so juvenile and limited?
Because those apps are intended for the youth, and not professional photographers ¯\_(ツ)_/¯
Score: 14 Votes (Like | Disagree)
AMTYVLE Avatar
72 months ago

There's a few good reasons to swallow a monthly Adobe subscription fee and accept their typical bloatware (I dread to think how many GB this app and updates will take up), but access to "creative" photo filters to make your Instagram posts even cheesier really isn't one of them.
I just downloaded this app. It takes up 193.5 MB on my iPhone XS Max. No subscription fee. This is a free app.
Score: 11 Votes (Like | Disagree)
now i see it Avatar
72 months ago
Filters are old news and just about every photo app has its fair share. It's doubtful anyone uses them except to try them out (then toss the image in the trash)

Why do iPhone image editing apps have to be so juvenile and limited?
Back in the 90s, (yeah a long time ago) Photoshop 4.0 could run just fine with 64 MB of ram on a 160mhz single core processor. Professional image editors who made a living with photo editing, used 200mhz machines with 128MB of ram to make Hollywood movie posters.

But here we are 25 years later with pocket computers (iPhone) that are more than 10X more powerful than those old machines --- and we get filter pack apps or extremely limited photo editing apps from other vendors.

Mind boggling
Score: 11 Votes (Like | Disagree)
pers0n Avatar
72 months ago
I'm guessing Adobe started building this in 2016 or 17 and are now just launching it. :D
Score: 9 Votes (Like | Disagree)
FSMBP Avatar
72 months ago
Was willing to give it a try but you need to sign-in with an account to use the app (Facebook, Sign in with Apple etc). It's like, just let me use the camera!

So I deleted it.
Score: 9 Votes (Like | Disagree)
incoherent_1 Avatar
72 months ago
This app will be all the rage 8 years ago.
Score: 8 Votes (Like | Disagree)