Wink, a company that makes a smart home hub that links smart home devices together, last week upset customers with the announcement of a new surprise subscription service that will be required to use the Wink product going forward.

winksubscriptionrequired
Wink, which was not a subscription service when customers purchased the product, at the time said that it would give customers a one-week grace period before charging a subscription fee. As of today, Wink announced that it has extended that grace period for another week, and customers won't be charged until May 20. The subscription fees were originally set to kick in on May 13.

wink hub 5
Wink customers who do not start paying $4.99 per month on May 20 will not be able to continue using their Wink products. Those who choose not to pay the fee will not be able to access Wink devices from the app, with voice control, or the API, and automations will be disabled.

Current Wink customers have reacted negatively to the new subscription fees, with many complaints on Reddit from customers unhappy with the requirement to pay up or lose access to their smart home interface. From Wink:

Should you choose not to sign up for a subscription you will no longer be able to access your Wink devices from the app, with voice control or through the API, and your automations will be disabled on May 20th. Your device connections, settings and automations can be reactivated if you decide to subscribe at a later date.

Wink says that hardware sales are no longer able to cover the cost of ongoing cloud services, development, and customer support, and to support continued growth, a subscription fee needs to be implemented.

Tag: Wink

Top Rated Comments

WannaGoMac Avatar
65 months ago
Future MacRumors post -- Wink (company you likely never heard of) declares bankruptcy.
Score: 70 Votes (Like | Disagree)
ouimetnick Avatar
65 months ago
Better buy back/offer refunds to those who purchased the products. I can see charging a subscription going forward and grandfathering in existing customers for free, but are you legally allowed to modify a product after purchase?

If I bought new vehicle with CarPlay advertised and then a year later had to pay $4.99 every 30 days to keep a feature that my car was advertised with, then they lied when I bought it.
Score: 68 Votes (Like | Disagree)
iDento Avatar
65 months ago
This should be illegal, and it’s not the end user‘s problem that the business isn’t profitable.
Score: 64 Votes (Like | Disagree)
mrcrlee Avatar
65 months ago
;) We care about our customers. ;)
Score: 45 Votes (Like | Disagree)
jarman92 Avatar
65 months ago
Damnnnnn these companies just keep getting bolder and more shameless. You would think the potential cost of the lawsuit that I'm sure has already been filed would have dissuaded them from even trying this.
Score: 29 Votes (Like | Disagree)
now i see it Avatar
65 months ago
They'll be bankrupt within a year.
Score: 20 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...