Apple to Reopen First Store in South Korea on April 18
Apple is planning to begin reopening its retail stores beginning with its sole Apple Store in South Korea, located in Seoul's Gangnam district.
The store's page says that it will be opening at 12:00 p.m. local time on Saturday, April 18. It will operate on limited hours for the next several days, opening at noon and closing at 8:00 p.m. In a statement to Bloomberg, Apple said the store will focus on support rather than sales when it reopens.
Apple said in a statement that "South Korea has shown great progress during the spread of COVID-19," prompting the company to reopen its Seoul store on April 18. The location will operate on an adjusted schedule to begin with "to ensure customers and employees continue to stay healthy." Apple also said it will be focusing on support, rather than sales, to begin with.
"A focus for the store will be service and support at the Genius Bar," Apple said in a statement Thursday. "For customers who want to make a purchase, we have several options including ordering online for delivery or pick up in store."
Apple's retail locations outside of China have been closed since March 14, when Apple shut down all stores amid the global health crisis.
In a March note sent out to employees, Apple's retail chief Deirdre O'Brien said that Apple planned to begin opening stores in the first half of April. "We will reopen our stores on a staggered basis. At this time, we anticipate some stores may be able to open in the first half of April depending on the conditions in their community," she told employees.
Apple plans to begin reopening stores in the United States starting in early May, with the company likely planning to relaunch stores on a rolling basis over a period of weeks based on local conditions and guidelines.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
