Eight Apple Products and Services Make Fortune's List of Top 100 'Greatest Designs of Modern Times'

Fortune today published a list of the 100 "greatest designs of modern times," featuring products that have made people's lives simpler, better, and more stylish.

iphonelineupguide b
Apple's iPhone, which first came out in 2007 and has since been updated every year, made the number one spot on the list for the way that it has "transformed human communication" and impacted almost every aspect of our lives.

"An iPod, a phone, an Internet communicator" was how the late Steve Jobs announced the iPhone to the world in 2007. At the time it was an impressive claim. Now it seems like a massive understatement for a device that changed how we live. Analysts were initially skeptical that Apple could succeed selling a premium phone for $499 in a market in which most devices were subsidized or given away by carriers. But by relentlessly pushing the envelope of hardware and software design, adding a professional-grade camera, and creating an ecosystem of apps and services, Apple has sold more than 2 billion iPhones--and in the process has become the most valuable company in the world.

Another Apple product, the 1984 Macintosh, made the second spot on the list for defining the personal computer revolution.

Six other Apple products were also included on the list in various spots. The 2001 iPod came in 10th, the 2006 MacBook Pro took the 14th spot, the App Store was 22nd, iOS is in the 29th spot, the Apple Watch made the list at spot number 46, and Apple Pay was also included as the 64th product on the list.

For its list, Fortune teamed up with the IIT Institute of Design and polled educators, influencers, freelance designers, and corporate design teams on the designs they consider "truly great," using that information to compile a top 100 list.

The complete list, which also includes products and services like Google Search, the Sony Walkman, Uber, Netflix, Google Maps, the Tesla Model S, and more, can be found on Fortune's website.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

calzon65 Avatar
76 months ago
I refused to use a Blackberry when everyone had a love affair with them, but when I saw the iPhone, I knew at that moment, that was the future versus the Blackberry with all its buttons.

Apple and Steve Jobs hit a home-run with the iPhone design ... it set the stage for ALL smartphones and tablets of today.
Score: 4 Votes (Like | Disagree)
CrazyForCashews Avatar
76 months ago
This list is accurate as the iPhone is number 1.
Score: 3 Votes (Like | Disagree)
Feyl Avatar
76 months ago
I would replace that MacBook Pro with MacBook Air.
Score: 2 Votes (Like | Disagree)
DeepIn2U Avatar
76 months ago

This list is accurate as the iPhone is number 1.
hmm. I’d say the Macintosh should be number #1 and OS X should be #2 for Apple as both was needed before the iPhone could take place. Took Apple 3 yrs before a “professional grade camera” was added - iPhone4. (iPhone 3G/3GS having a VGA camera while others already had 3-5mp cameras with decent quality is NOT professional all pics where blurry as crap).

2006 MacBook Pro? I keep forgettingMBP existed before the 2008 unibody designs.
Score: 1 Votes (Like | Disagree)
wordup60 Avatar
76 months ago
Great list. I would have chosen the 2008 unibody Macbook Pro over the 2006 model though. The single piece of aluminium body is still the benchmark in laptop design, and apart from minor tweaks, has held up to this day.
Score: 1 Votes (Like | Disagree)
mazz0 Avatar
76 months ago
No iPad?!
Score: 1 Votes (Like | Disagree)