Skip to Content

Apple Wants to Stop Publication of 'App Store Confidential' Book Due to Inclusion of 'Business Secrets'

by

Apple is aiming to stop the sale of a new insider book called "App Store Confidential," written by former Apple employee Tom Sadowski who ran Apple's App Store business in Germany until November 2019.

After the book was published yesterday in Germany, Apple sent a cease and desist letter to both Sadowski and publisher Murmann Verlag, reports German news site Focus (via iMore).

appstoreconfidential
Apple claims that the book reveals "business secrets" that are of "considerable economic value," but Sadowski denies the inclusion of proprietary information. Apple also says that Sadowski has violated his employment agreement.

Apple has demanded that Sadowski and his publisher stop selling the book, recall all copies in circulation, and destroy the manuscripts, which Sadowski does not plan to do.

In a statement, Apple said that it has "long supported a free press and supports authors of all kinds" but Sadowski violated employee agreements that should be "applied equally and fairly to all employees."

The book is available only in German and according to one site that read the book, EN24, Apple's allegations are "not entirely understandable" because the author "mostly reveals only the obvious." It's described as "just banal" and more of a field report than an in-depth business analysis, but Apple is notoriously secret so it's no surprise that it wants the book banned either way.

Top Rated Comments

79 months ago
...well that's one way you guarantee the book sells well versus just ignoring it.
Score: 8 Votes (Like | Disagree)
79 months ago
Back to burning books now, are we? What a time to live in.
Score: 5 Votes (Like | Disagree)
BMcCoy Avatar
79 months ago
Has Apple not heard of the Streisand Effect?
Score: 2 Votes (Like | Disagree)
79 months ago
Installing Duolingo...
Score: 1 Votes (Like | Disagree)
79 months ago
Seeding on piratebay...
Score: 1 Votes (Like | Disagree)
jakebrosy Avatar
79 months ago
So...it's in German. And I don't read German. But I just ordered a paperback version. Spent $23+ on a book I'll never read.

There is no better way to sell a book than to ban it. The author should thank Apple (and the media) for making App Store Confidential #2 in German-language books.
Score: 1 Votes (Like | Disagree)

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...