Skip to Content

Apple Wants to Stop Publication of 'App Store Confidential' Book Due to Inclusion of 'Business Secrets'

by

Apple is aiming to stop the sale of a new insider book called "App Store Confidential," written by former Apple employee Tom Sadowski who ran Apple's App Store business in Germany until November 2019.

After the book was published yesterday in Germany, Apple sent a cease and desist letter to both Sadowski and publisher Murmann Verlag, reports German news site Focus (via iMore).

appstoreconfidential
Apple claims that the book reveals "business secrets" that are of "considerable economic value," but Sadowski denies the inclusion of proprietary information. Apple also says that Sadowski has violated his employment agreement.

Apple has demanded that Sadowski and his publisher stop selling the book, recall all copies in circulation, and destroy the manuscripts, which Sadowski does not plan to do.

In a statement, Apple said that it has "long supported a free press and supports authors of all kinds" but Sadowski violated employee agreements that should be "applied equally and fairly to all employees."

The book is available only in German and according to one site that read the book, EN24, Apple's allegations are "not entirely understandable" because the author "mostly reveals only the obvious." It's described as "just banal" and more of a field report than an in-depth business analysis, but Apple is notoriously secret so it's no surprise that it wants the book banned either way.

Top Rated Comments

79 months ago
...well that's one way you guarantee the book sells well versus just ignoring it.
Score: 8 Votes (Like | Disagree)
79 months ago
Back to burning books now, are we? What a time to live in.
Score: 5 Votes (Like | Disagree)
BMcCoy Avatar
79 months ago
Has Apple not heard of the Streisand Effect?
Score: 2 Votes (Like | Disagree)
79 months ago
Installing Duolingo...
Score: 1 Votes (Like | Disagree)
79 months ago
Seeding on piratebay...
Score: 1 Votes (Like | Disagree)
jakebrosy Avatar
79 months ago
So...it's in German. And I don't read German. But I just ordered a paperback version. Spent $23+ on a book I'll never read.

There is no better way to sell a book than to ban it. The author should thank Apple (and the media) for making App Store Confidential #2 in German-language books.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
iOS 27 Mock Quick

10+ New Features Coming in iOS 27

Friday March 13, 2026 2:13 pm PDT by
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below. Foldable iPhone Features...