During the question and answer section of today's earnings call for the first fiscal quarter of 2020, Apple CEO Tim Cook was asked when he felt that people would feel the first impact of AR on their lives.
Cook said that AR is exciting to him because there are AR uses for consumer applications and enterprise applications, which is a rarity.
There are consumer applications and there are enterprise applications. This is the reason we're so excited about AR. You rarely have new technology that both business and consumers see as key to them.
That's the reason I think it's going to pervade your life - it's going to go across both business and home life. I think these things will happen in parallel. You can go in the App Store and ARKit apps, and enterprises are working on AR.
Apple is rumored to be including new AR capabilities in its 2020 iPhones, through the introduction of a new 3D camera that uses ToF laser technology for measuring the distance between objects, which will make AR apps better than ever.
Apple is also said to be working on some kind of augmented reality headset, which could come out in the next few years.
Top Rated Comments
Whomever worked on Apple Campus 1 with the mothership app and the 3D aluminum display really did a great job. But practical applications without real visionary software and use case means it's still a pipe dream and minimal distraction.
I honestly can’t think of an app that is just screaming that it needs AR capability. Not ‘can AR be added’ but that AR will make it better.
I agree with your post but the number of good and profitable ideas that I haven’t thought of is depressingly large.