AirPods Shipments Expected to Double to 60 Million This Year on Strength of AirPods Pro
Shipments of Apple's popular AirPods lineup are projected to double to 60 million in 2019, according to Bloomberg. The strong growth is due in part to "much higher" early demand for AirPods Pro than Apple had expected.
The $249 AirPods Pro -- which offer noise cancellation and water resistance -- have surpassed expectations and demand for them is pushing Apple’s assembly partners against capacity and technical constraints, a person familiar with the matter said. Multiple suppliers are competing for the business of manufacturing the Pro earphones, though some are still building up the technical proficiency.
After a ramp-up in popularity of the original AirPods, which debuted in late 2016, Apple has released two updates to the lineup this year, with second-generation AirPods in March and the new AirPods Pro just a few weeks ago.
Apple Watch and AirPods are the two cornerstones of Apple's push into wearables so far, and both have seen strong growth over the past few years. AirPods are the market leader in true wireless earphones, which are proving popular with consumers. While there are some competitors like Sony and Google already in the market, the launch of Microsoft's Surface Earbuds has been pushed back until at least March.
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Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
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Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
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Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.
The new series:
Imperfect Women — March 18, 2026
Margo's Got Money Troubles — April 15, 2026
Widow's Bay — April 29, 2026
Maximum Pleasure Guaranteed — May 20, 2026
Cape Fear — June 5, 2026
Lucky — July 15, 2026
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Eternity — ...
