Apple CEO Tim Cook Continues European Tour, Talks iPhone Pricing, App Store, Apple TV+ and More in Interview

Apple CEO Tim Cook is in Europe this week, visiting local Apple employees and App Store developers and even attending an Oktoberfest celebration.

Cook was in Munich on Sunday before traveling to Berlin, where he visited the offices of Blinkist, an app that distills non-fiction books into bitesize text and audio snippets, similar to CliffsNotes.

timcookgermaninterview
Cook also sat down for an interview with German news site Stern, and his comments were published today in German.

On the topic of the ‌App Store‌ and an anticompetitive lawsuit the U.S. Supreme Court allowed to move forward, Cook said (based on Google translation from German) that "no reasonable person would ever call Apple a monopolist." He said that offering apps through the ‌App Store‌ isn't a limitation, but at an advantage because of Apple's rigorous ‌App Store‌ policies that keep customers safe from malicious apps and illicit content.

[Translated From German] "Customers buy an experience from us, and this experience includes a trustworthy place to buy apps in which we curate and check all applications. " As a result, many apps would not come to the iPhone, such as pornographic offers, explains Cook. "But anyone can take their iPhone and access that content in the browser, but we do not offer it ourselves."

Cook went on to address complaints about Apple offering its own ‌App Store‌ apps and competing with developers.

We have 30 to 40 apps - versus more than two million others." Cook compares the App Store to a supermarket: "The likelihood that it has its own brand is very high, and who benefits from having another product on the shelf? The customer, and that's a good thing."

On the topic of Apple pricing, Cook said that Apple always tries to keep prices "as low as possible." "Fortunately, we were able to lower the price of the iPhone this year," he said, referencing the $699 price point of the ‌iPhone‌ 11.

Cook also answered questions about Apple TV+. When asked about whether Netflix sees the ‌Apple TV‌+ pricing ($4.99 per month in the U.S.) as a challenge, Cook said that he doesn't think competitors are afraid of Apple. "It's not whether Netflix wins and we lose, or we win and they win. Many people use multiple service and we're trying to become one of them."

Following his meeting with Blinkest, Cook moved on to France and met with Ubisoft and Pastagames and then visited students and professors at Polytech Montpellier. Cook also visited several Apple Stores, including Apple Kurfürstendamm, Apple Odysseum, and Apple Champs-Élysées.



Cook's full interview with German site Stern can be read in its original German (or through a translation) on the Stern website.

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
apple tv logo physical

New Apple TV Intro Was Made With Practical Effects

Thursday November 6, 2025 7:02 am PST by
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro. Ad Age released an exclusive look...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...

Top Rated Comments

Baymowe335 Avatar
80 months ago

The App Store revision process is NOT rigorous, they are mostly concerned with stupid features like "embracing the notch" or "shake to undo", and in-app purchases or subscription models.

Most Apps are loaded with trackers, privacy violations and have a huge size and they let all that slip until a site reports something and they take it down because "they are committed to privacy".

And yes, it is a monopoly because: 1) there are billions of devices and you can ONLY buy/get apps from their store, 2) You have to pay to develop and sell through it, 3) Apple offers no alternative option.
Wow, almost everything you said was nonsense.

Name 10 Apps loaded with trackers.

There are plenty of phones you can buy that don’t use the App Store.

You want to go to Disney World and ride Harry Potter too? It’s called vertical integration. Don’t want to use the App Store? Buy a Samsung, Pixel, LG, or Sony.
Score: 10 Votes (Like | Disagree)
78Bandit Avatar
80 months ago
I don't believe Tim at all when he says Apple tries to keep prices as low as possible. I firmly believe they are set at the level that he thinks maximizes profit, not a dollar more or less.
Score: 7 Votes (Like | Disagree)
rosegoldoli Avatar
80 months ago

The App Store revision process is NOT rigorous, they are mostly concerned with stupid features like "embracing the notch" or "shake to undo", and in-app purchases or subscription models.

Most Apps are loaded with trackers, privacy violations and have a huge size and they let all that slip until a site reports something and they take it down because "they are committed to privacy".

And yes, it is a monopoly because: 1) there are billions of devices and you can ONLY buy/get apps from their store, 2) You have to pay to develop and sell through it, 3) Apple offers no alternative option.
the alternative you seek is android
Score: 6 Votes (Like | Disagree)
matt_and_187_like_this Avatar
80 months ago

I don't believe Tim at all when he says Apple tries to keep prices as low as possible. I firmly believe they are set at the level that he thinks maximizes profit, not a dollar more or less.
These two statements do not contradict each other.
Score: 6 Votes (Like | Disagree)
mech986 Avatar
80 months ago

If TC really believes that Apple keeps its prices as low as possible, then might be care to explain why the Sport Band for AW (two slices of silicone) retails for £49?
It comes precisely made for the Apple Watch, comes with Apple packaging and an assurance of an Apple backed warranty, available through Apple’s website, Apple Store, and affiliated retail partners. Have a problem with it and you have some actual recourse.

Now buy that cheap(er) silicone band from some no name, off shore “brand” from Amazon, eBay, kiosk, guy down the street and what do you get? A cheap band that may or may not fit or hold well, probably cheaper materials, thinner, and what if it breaks? Any returns, warranty, physical store, etc.? Oh, it’s so cheap, it’s disposable, oh well, I’ll just get another...and another. So if it was half price, you get two in one year and it’s the same as one Apple band that lasts more than a year.

Sometimes you do get what you (don’t) pay for.


tim apple must really love the taste of crap, because he does nothing but spews it from him mouth everytime he talks. As in the past, the actual cost of an iPhone is probably around the $190 price point to build it. Throw in a little overhead for "R&D". Although, using the same design 3 years in a row seems to say otherwise in terms of those R&D dollars.
Honestly, they could sell the Phone for $300 easy and still churn a profit with this gen.
Ah, Samsung can probably make the same phone (or even cheaper) and they sell a ton of those $150-300 phones, about 85-90% of their total shipments - guess what, there’s very little margin in those phones despite the potential low costs, and they don’t even pay for the Android OS development while Apple does with iOS.

Just ask Sony, Motorola, Lenovo, Nokia, LG, HTC, even Essential how much profit they make on all their lines of Android phones. Oh yeah, NONE of them make any profits, they all lose money!

Apple works on a profitable and sustainable business model. They offer a high quality product, goods and services, software, hardware, user experience, and gee, they charge for that. People seem to like it, value it, and are willing to pay for it, and in return, they get it for the most part.

It is not Apple’s responsibility to make a “cheap” phone to match your needs, it’s to run a good business that endures and creates and sells products and services that people want AND will pay for. They are successful at that. If you want a cheap phone, you can get it anywhere through a cheap Android maker and model with free Android OS. Lots and lots to choose from too so no excuse on your part. Oh, but you want iOS? You want iMessage or FaceTime? You want a local company store for help? You want the longevity, superior used demand and resale value, and 4-5+ years of actual OS updates that are timely (within 2 days of release)?

Gee, you can’t get all of that with that cheap Android. Say you wouldn’t need it? Heh, just google all the different problems people run into with their Android phones and lame support. Sure, doesn’t mean Apple doesn’t drop the ball too, but at least in many areas of the world, you have a solid chance with Apple.


Noooo, you're wrong. The OP is right.
It would be like you buying a Honda, and then every tire store, auto part store, and mechanic telling you, you have to buy your parts from Honda. All tires are made of the same stupid rubber, but your Honda tires are gonna cost you $400 each rather then buying them at a Walmart auto care for $80 each, for no reason other then Honda wants to be greedy ******s and line their pockets.
Now clearly, this is all made up, and in the real world, no one would EVER stand for such ludicrous non-sense.
SO WHY, do people put up with that BS with apple?

You bought the phone, you should be able to do whatever the heck you want with it. Use whatever software, buy parts from where ever, etc.
Sorry, you used the wrong analogy. Try buying a Porsche. If you want Porsche performance, you buy Porsche parts and Porsche specified suppliers. Sure, you CAN put other makers parts on it, but you may not get the same performance, and if it breaks, Porsche isn’t going to back you up.

Just because you own it (your iPhone) doesn’t mean you aren’t going to screw it up with generic cheaper parts/software, etc. Your jailbreak, off site apps, generic off brand battery (from who knows where), your DIY repairs, etc. may, may, lead to damage, bricking, etc. and you’ve voided your warranty but you want Apple to somehow back you up and fix it. And if they don’t, you badmouth Apple to everyone even though they don’t sanction or support anything you did or want to do.

Do what you want, it’s a free country. But take responsibility for what you do and if you do brick your $700-1000 iPhone, man up, admit it and don’t cry to Apple. Or us. Can’t accept Apple’s corporate desire to avoid those situations by heavily regulating its products and trying to protect its reputation, however carefully cultivated? Then go elsewhere, plenty of “superior” hardware and open source software to play with to your heart’s content.
Score: 6 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
80 months ago
If TC really believes that Apple keeps its prices as low as possible, then might be care to explain why the Sport Band for AW (two slices of silicone) retails for £49?
Score: 5 Votes (Like | Disagree)