Apple Shares 'Behind the Scenes' Look at iPhone 11 Pro Photography

Apple today shared a new "Behind the Scenes" video highlighting how some of its iPhone 11 Pro footage used for promoting its newest devices was filmed.


The video demonstrates the photography rig used to capture Apple's professional footage, and the process that photographer Justin Bettman used to get some of the shots.

Photographer Justin Bettman creates elaborate and detailed scenes in unexpected locations. Check out the process behind the production as Justin creates a bigger picture using the triple-camera system of iPhone 11 Pro.

Photographs created by Bettman have been shared on Apple's Instagram account to highlight the ‌iPhone‌ 11 Pro's new triple-lens camera system with wide, ultra wide, and telephoto lenses.

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

scottct1 Avatar
81 months ago
Nice $75,000 worth of lighting rigs to take video with a $1,000 phone. :D
Score: 6 Votes (Like | Disagree)
Mr. Dee Avatar
81 months ago
Apple basically keeps selling the same phone three years in a row and so many fall for it. Yes, what you see on stage is amazing, but most of us won’t be doing that. Sure, we are gonna take our selfies and group photos, but any phone can do this, even the Android phone the guy used at the Apple New York store re-opening seemed sufficient enough. What extreme measure are really trying to capture? We are sharing it on IG and Facebook where it still gets downgraded. What’s the point of having a library of 200,000 photos when you won’t have the time to even look through 25?

Yes, a decent smartphone is good and capturing some memories are good too. But sometimes, we need to save the money and live in the moment. Apple shareholders have enough. I say this out of pure concern because of the extreme level of consumerism I sometimes see and the revolving debt some of us put ourselves in just to keep up with the Joneses.

Sure, I’m gonna upgrade, maybe about 2022 or 2023, but thats a savings of nearly $7,000 in yearly upgrades. It can be done, because see people everyday on the streets, buses, at karaoke with that old iPhone 6 or sometimes an iPhone 5 series devices. Their world did not come crashing down.
Score: 5 Votes (Like | Disagree)
Will do good Avatar
81 months ago
My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV
Score: 3 Votes (Like | Disagree)
Audigy Avatar
81 months ago

Anyone else notice how horrible the wide-angle camera is on the iPhone 11 Pro Max? Mine looks like it's taking a picture from a 2010 Android phone.
It's really disappointing. The lack of detail and the unavailability of night mode...

timestamp 7:25 youtu.be/kgbz5KbIatI?t=446 ('https://youtu.be/kgbz5KbIatI?t=446')


timestamp 14:31 youtu.be/kgbz5KbIatI?t=872 ('https://youtu.be/kgbz5KbIatI?t=872')
Score: 3 Votes (Like | Disagree)
Martius Avatar
81 months ago
I'm still not sure about this "Pro" name. The camera is almost the same as the iPhone 11 camera...

There should have been something more: completely redefined Camera app (with all the settings in app), possibility to disable OIS (for Osmo Mobile and other gimbals) and other "automatic" features, shooting RAW video?! (I know the files are huge, but you know... PRO), 1st party lens accessories...

I don't think it deserves the Pro name.
Score: 3 Votes (Like | Disagree)
Outrigger Avatar
81 months ago

My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV
giving joe blow a $100,000 cinema camera is not going to magically make him a cinematographer, just like giving a regular guy a sports car is not going to make him a great driver all of a sudden. the skills lie in the person, the equipment is not going to magically add skills.
Score: 3 Votes (Like | Disagree)