Apple Shares 'Behind the Scenes' Look at iPhone 11 Pro Photography

Apple today shared a new "Behind the Scenes" video highlighting how some of its iPhone 11 Pro footage used for promoting its newest devices was filmed.


The video demonstrates the photography rig used to capture Apple's professional footage, and the process that photographer Justin Bettman used to get some of the shots.

Photographer Justin Bettman creates elaborate and detailed scenes in unexpected locations. Check out the process behind the production as Justin creates a bigger picture using the triple-camera system of iPhone 11 Pro.

Photographs created by Bettman have been shared on Apple's Instagram account to highlight the ‌iPhone‌ 11 Pro's new triple-lens camera system with wide, ultra wide, and telephoto lenses.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...

Top Rated Comments

scottct1 Avatar
81 months ago
Nice $75,000 worth of lighting rigs to take video with a $1,000 phone. :D
Score: 6 Votes (Like | Disagree)
Mr. Dee Avatar
81 months ago
Apple basically keeps selling the same phone three years in a row and so many fall for it. Yes, what you see on stage is amazing, but most of us won’t be doing that. Sure, we are gonna take our selfies and group photos, but any phone can do this, even the Android phone the guy used at the Apple New York store re-opening seemed sufficient enough. What extreme measure are really trying to capture? We are sharing it on IG and Facebook where it still gets downgraded. What’s the point of having a library of 200,000 photos when you won’t have the time to even look through 25?

Yes, a decent smartphone is good and capturing some memories are good too. But sometimes, we need to save the money and live in the moment. Apple shareholders have enough. I say this out of pure concern because of the extreme level of consumerism I sometimes see and the revolving debt some of us put ourselves in just to keep up with the Joneses.

Sure, I’m gonna upgrade, maybe about 2022 or 2023, but thats a savings of nearly $7,000 in yearly upgrades. It can be done, because see people everyday on the streets, buses, at karaoke with that old iPhone 6 or sometimes an iPhone 5 series devices. Their world did not come crashing down.
Score: 5 Votes (Like | Disagree)
Will do good Avatar
81 months ago
My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV
Score: 3 Votes (Like | Disagree)
Audigy Avatar
81 months ago

Anyone else notice how horrible the wide-angle camera is on the iPhone 11 Pro Max? Mine looks like it's taking a picture from a 2010 Android phone.
It's really disappointing. The lack of detail and the unavailability of night mode...

timestamp 7:25 youtu.be/kgbz5KbIatI?t=446 ('https://youtu.be/kgbz5KbIatI?t=446')


timestamp 14:31 youtu.be/kgbz5KbIatI?t=872 ('https://youtu.be/kgbz5KbIatI?t=872')
Score: 3 Votes (Like | Disagree)
Martius Avatar
81 months ago
I'm still not sure about this "Pro" name. The camera is almost the same as the iPhone 11 camera...

There should have been something more: completely redefined Camera app (with all the settings in app), possibility to disable OIS (for Osmo Mobile and other gimbals) and other "automatic" features, shooting RAW video?! (I know the files are huge, but you know... PRO), 1st party lens accessories...

I don't think it deserves the Pro name.
Score: 3 Votes (Like | Disagree)
Outrigger Avatar
81 months ago

My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV
giving joe blow a $100,000 cinema camera is not going to magically make him a cinematographer, just like giving a regular guy a sports car is not going to make him a great driver all of a sudden. the skills lie in the person, the equipment is not going to magically add skills.
Score: 3 Votes (Like | Disagree)