Apple today announced that the all-new iPhone 11 starts at $699, down from the $749 starting price of its iPhone XR predecessor.

iphone 11 colors
As a successor to the ‌iPhone‌ XR, the new ‌iPhone‌ 11 features the same 6.1-inch LCD display and overall design, but with many new features like a dual-lens 12-megapixel rear camera system with Night Mode, 12-megapixel front camera, faster A13 Bionic chip, new colors, Dolby Atmos sound, Wi-Fi 6, and more.

Apple's marketing chief Phil Schiller:

iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day. With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.

‌iPhone‌ 11 pre-orders begin Friday, September 13 at 5 a.m. Pacific Time. Pricing starts at $699 for the 64GB model, with 128GB and 256GB storage capacities available for $749 and $849 respectively.

For more details, read our iPhone 11 announcement coverage.

Related Forum: iPhone

Top Rated Comments

Knightcastle Avatar
76 months ago
That in my opinion is a good price
Score: 11 Votes (Like | Disagree)
OriginalMacRat Avatar
76 months ago
Comes in Black, Red and 4 different shades of White.
Score: 9 Votes (Like | Disagree)
FightTheFuture Avatar
76 months ago
With the competition you get an OLED screen in 200 dollar devices.
Have you actually put an OLED screen next to the XR? A lot of people can't tell the difference.
Score: 5 Votes (Like | Disagree)
neuropsychguy Avatar
76 months ago
lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.
The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
Score: 5 Votes (Like | Disagree)
PickUrPoison Avatar
76 months ago
Should be 599 for what it is.
Great processor, great OS, good camera, unacceptable display (in my opinion), mediocre design...

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...
Unacceptable display? Your opinion is wrong, it’s an amazing display.

Better than the XR, especially the camera—one of the few features that drives sales—and Apple dropped the price. The XR remains available at $599 for those who are on a tighter budget. And since the competition doesn’t run iOS, it isn’t an option for me and many others.

Android platform will always offer cheaper phones, just like you can get a Windows laptop for $300. If price is the overriding factor, iPhone probably isn’t the best option for you.
Score: 4 Votes (Like | Disagree)
MonstaMash Avatar
76 months ago
Interesting how Apple has been reducing pricing lately. iPhone 11 is $50 less than the XR, Series 3 is now $199 and Apple TV+ is $5/month with 1 year free.
Score: 3 Votes (Like | Disagree)

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...