iPhone 11 Starts at $699, Down From $749 for iPhone XR

Tuesday September 10, 2019 12:12 PM PDT by Joe Rossignol
Apple today announced that the all-new iPhone 11 starts at $699, down from the $749 starting price of its iPhone XR predecessor.


As a successor to the ‌iPhone XR‌, the new iPhone 11 features the same 6.1-inch LCD display and overall design, but with many new features like a dual-lens 12-megapixel rear camera system with Night Mode, 12-megapixel front camera, faster A13 Bionic chip, new colors, Dolby Atmos sound, Wi-Fi 6, and more.

Apple's marketing chief Phil Schiller:
‌iPhone 11‌ is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day. With the tight integration between hardware, software and services, the advancements in ‌iPhone 11‌ bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.
‌iPhone 11‌ pre-orders begin Friday, September 13 at 5 a.m. Pacific Time. Pricing starts at $699 for the 64GB model, with 128GB and 256GB storage capacities available for $749 and $849 respectively.

For more details, read our iPhone 11 announcement coverage.

Related Roundup: iPhone 11
Tag: September 2019 event
Buyer's Guide: iPhone 11 (Neutral)
39 comments

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Knightcastle
19 weeks ago
That in my opinion is a good price
Rating: 11 Votes
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OriginalMacRat
19 weeks ago
Comes in Black, Red and 4 different shades of White.
Rating: 9 Votes
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FightTheFuture
19 weeks ago

With the competition you get an OLED screen in 200 dollar devices.

Have you actually put an OLED screen next to the XR? A lot of people can't tell the difference.
Rating: 5 Votes
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neuropsychguy
19 weeks ago

lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.

The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
Rating: 5 Votes
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PickUrPoison
19 weeks ago

Should be 599 for what it is.
Great processor, great OS, good camera, unacceptable display (in my opinion), mediocre design...

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...

Unacceptable display? Your opinion is wrong, it’s an amazing display.

Better than the XR, especially the camera—one of the few features that drives sales—and Apple dropped the price. The XR remains available at $599 for those who are on a tighter budget. And since the competition doesn’t run iOS, it isn’t an option for me and many others.

Android platform will always offer cheaper phones, just like you can get a Windows laptop for $300. If price is the overriding factor, iPhone probably isn’t the best option for you.
Rating: 4 Votes
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MonstaMash
19 weeks ago
Interesting how Apple has been reducing pricing lately. iPhone 11 is $50 less than the XR, Series 3 is now $199 and Apple TV+ is $5/month with 1 year free.
Rating: 3 Votes
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Bin Cook
19 weeks ago
lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.
Rating: 2 Votes
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IcyTexx
19 weeks ago

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...


Yeah, a crappy OLED.
Apple’s LCD is great, way better than most crappy OLEDs.
Rating: 2 Votes
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ThomasJL
19 weeks ago
Clueless Cook still hasn’t matched the iPhone 4S/5/5S/6/6S/7 starting price of $649, let alone dropped below it. What a jerk!

Under Steve Jobs, the starting prices for the first few generations of a product were the highest, and then subsequent generations’ starting prices would be lower.
Rating: 2 Votes
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macfacts
19 weeks ago

The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.


You're talking about inflation. You forgot about tech getting better and cheaper. A couple years ago a 4k tv cost over $2k and now they are about $500
Rating: 2 Votes
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