Apple today announced that the all-new iPhone 11 starts at $699, down from the $749 starting price of its iPhone XR predecessor.

iphone 11 colors
As a successor to the ‌iPhone‌ XR, the new iPhone 11 features the same 6.1-inch LCD display and overall design, but with many new features like a dual-lens 12-megapixel rear camera system with Night Mode, 12-megapixel front camera, faster A13 Bionic chip, new colors, Dolby Atmos sound, Wi-Fi 6, and more.

Apple's marketing chief Phil Schiller:

iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day. With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.

‌iPhone 11‌ pre-orders begin Friday, September 13 at 5 a.m. Pacific Time. Pricing starts at $699 for the 64GB model, with 128GB and 256GB storage capacities available for $749 and $849 respectively.

For more details, read our iPhone 11 announcement coverage.

Related Roundup: iPhone 11
Related Forum: iPhone

Top Rated Comments

Knightcastle Avatar
35 months ago
That in my opinion is a good price
Score: 11 Votes (Like | Disagree)
OriginalMacRat Avatar
35 months ago
Comes in Black, Red and 4 different shades of White.
Score: 9 Votes (Like | Disagree)
FightTheFuture Avatar
35 months ago
With the competition you get an OLED screen in 200 dollar devices.
Have you actually put an OLED screen next to the XR? A lot of people can't tell the difference.
Score: 5 Votes (Like | Disagree)
neuropsychguy Avatar
35 months ago
lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.
The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
Score: 5 Votes (Like | Disagree)
PickUrPoison Avatar
35 months ago
Should be 599 for what it is.
Great processor, great OS, good camera, unacceptable display (in my opinion), mediocre design...

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...
Unacceptable display? Your opinion is wrong, it’s an amazing display.

Better than the XR, especially the camera—one of the few features that drives sales—and Apple dropped the price. The XR remains available at $599 for those who are on a tighter budget. And since the competition doesn’t run iOS, it isn’t an option for me and many others.

Android platform will always offer cheaper phones, just like you can get a Windows laptop for $300. If price is the overriding factor, iPhone probably isn’t the best option for you.
Score: 4 Votes (Like | Disagree)
MonstaMash Avatar
35 months ago
Interesting how Apple has been reducing pricing lately. iPhone 11 is $50 less than the XR, Series 3 is now $199 and Apple TV+ is $5/month with 1 year free.
Score: 3 Votes (Like | Disagree)

Popular Stories

Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
airpodsproinear

Apple Facing Lawsuit After AirPods Allegedly Ruptured Child's Eardrums With Amber Alert

Tuesday May 17, 2022 11:40 am PDT by
Apple's AirPods ruptured the eardrums of a 12-year-old boy in 2020 when a loud Amber Alert was issued, according to a lawsuit filed against Apple in California (via Law360). The child, identified as B.G. in the filing, was watching a movie on Netflix on his iPhone in 2020 while wearing AirPods Pro. The AirPods Pro were allegedly set at a low volume, but an Amber Alert sounded without warning ...
apple store palo alto

Apple Reinstating Employee Mask Mandate at Approximately 100 U.S. Retail Stores

Tuesday May 17, 2022 11:11 am PDT by
Apple retail employees at around 100 stores will need to go back to wearing a mask while working, according to Bloomberg's Mark Gurman. Apple is mandating masks for employees again due to a rising number of COVID cases across the United States. Customers who visit an Apple Store are not required to wear a mask at this time, but Apple is continuing to recommend masks for all Apple Store...