Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption
Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app.
In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which emphasizes the fact that messages are private.
The end of the video features the tagline "iMessage encrypts your conversations because not everyone needs to be in on the joke."
Apple has shared several other privacy-focused videos in recent months, including a "Privacy Matters" spot and a video that highlights limited ad tracking in Safari.
Popular Stories
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
