Google Debuts New Hardware and Shows Off New Search, AR, and Google Assistant Features at Google I/O

Google's annual I/O developer conference took place today, and the Mountain View-based company announced a number of changes and updates, some of which will be coming to Google products available on iOS devices and others that are of interest as services that compete with Apple services.

googleio

Google Search

Google plans to enhance Google Search with the addition of "Full Coverage" news, providing a more balanced view of news when searching for something. Right now, Google News has a timeline and a feature that displays different viewpoints of the same story, and these options are coming to Search as well.

Google Search is also going to index podcasts in the future, allowing users to search for podcast content, not just title. Podcast episodes will be able to be listened to in search results.

New augmented reality features will be available in Google Search, with 3D augmented reality models coming to search results. You'll be able to do things like view a pair of shoes you're searching for in the real world while shopping. On stage, Google showed off an animated shark that was pulled from the web and broadcast into the room using AR.

Retailers that already use 3D assets will be able to add 3D models to Google Search results with just a few lines of code, and Google is working with NASA, Samsung, Target, Wayfair, and others.

Search is getting an Incognito feature that will allow you to make Google searches without having the data added to your Google account.

Google Duplex

Google is updating Duplex, the service that makes calls for you, with web support, which will allow it to make rental car bookings, reserve movie tickets, and fill in web forms, similar to existing auto fill features.

You'll be able to say something similar to "Hey Google, book a rental car from Hertz for my next trip," and Duplex will pull up the website and start filling out all the necessary information. You'll be prompted to fill out information that it doesn't have, but it's able to pull data from calendar, Gmail, and Chrome. It's a feature coming to Android phones later this year, and an iOS device launch date isn't known.

Google Maps

Incognito mode, which has long been available in Google's Chrome browser, is being expanded to the Google Maps app so you can get directions privately.


On Pixel devices, Google Maps is getting an AR walking mode, which shows walking directions in real time overlaid over the real world.

Google Lens

Google Lens is being updated with some new features, such as the ability to read a menu and highlight the most popular dishes, or to read a receipt and automatically calculate a tip.


Privacy

Google plans to make Google Account information more easily accessible from your profile in all major Google products. This is in addition to the recently announced feature that will automatically clear search and location history every three months or every 18 months.

Google Assistant

Google showed off a next-generation version of its Google Assistant, which is much speedier (Google says 10x faster) than it was previously, and smarter as well. In a demo on stage, Google Assistant was able to accurately and quickly respond to rapid fire requests, which is something Apple's Siri voice assistant can't do.


The "Hey Google" wake word wasn't required for this process, which ran through commands like checking the weather, bringing up a contact, turning on the flashlight, and taking a selfie all within seconds. Personalization features will bring up tailored voice results using a "Picks For You" feature, which can suggest personalized recipes, podcasts, and more. Google's updated Google Assistant is coming to new Pixel phones later this year.

Google Assistant is also coming to Waze in the next few weeks, and on Android devices, Google is implementing a new Driving Mode for Google Assistant, coming this summer.

Android Q

Google shared some details on Android Q, the next-generation version of the Android operating system that runs on Android devices.

A Live Caption feature will add real-time subtitles for any audio that's playing on an Android device, and it's available with or without an internet connection because it's done on-device.


A Smart Reply feature will offer up suggested actions, similar to how ‌Siri‌ suggestions work on iOS devices. Android Q, like iOS 13, will have a built-in system-wide dark mode option.

Google is aiming to address privacy concerns and bring Android privacy more in line with iOS privacy with a comprehensive set of privacy tools for limiting developer access to personal information. There's also an Android OS Framework that will provide over-the-air security updates from Google that will work without a reboot of the device and that will be installed in the background.

Screen Time-like features are coming to Android Q with Focus Mode, which will limit access to apps that are distracting, such as social media apps. Parental Controls are also being improved, with options that will let parents restrict apps on an app by app basis. Android Q is available today on 21 devices in a beta capacity, including all Pixel smartphones.

Google Home

Google today announced that all of its smart home products will be unified under the "Nest" brand, which it purchased a few years back. Under the new brand, Google debuted the Nest Hub Max, a device with a 10-inch display that's designed to be a home control hub with a dashboard for controlling smart home products.

nesthub
It also works like a Nest Camera, but is set up for multiple people with Face Match technology. It has privacy controls so nothing is streamed or recorded sans permission, and there's a green light that comes on when it's recording.

nesthub2
When not in use, it can display photos, serving as a digital photo frame, and it can be used to play YouTube videos and other TV/movie content. Nest Hub Max is launching this summer for $229. Google's original Nest Hub is also now available for $129, a $20 discount.

Google Pixel

Google announced two new lower-cost smartphones, the Pixel 3a and 3aXL, with prices starting at $399. It includes many features the Pixel line is known for, including high-quality cameras with front and rear portrait modes and the well-known Night Sight feature. Call screening and adaptive battery life are also included, with the latter feature allowing the Pixel 3a to get up to 30 hours of battery life on a single charge.

pixel3a
Google on stage threw some shade at Apple, comparing the Pixel's Night Sight Mode to an iPhone X image, and pointing out that it continues to have a headphone jack for those who prefer a greater range of headphone options.


Google's new Pixel 3a devices are available starting today in the United States.

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...

Top Rated Comments

diamond3 Avatar
84 months ago
There was a time when Apple keynotes were this feature packed. Those were the days.
Score: 68 Votes (Like | Disagree)
donster28 Avatar
84 months ago
Hmm...For that price, this will probably tempt me to try a Pixel. Watch out for others like me, Apple!
Score: 52 Votes (Like | Disagree)
FriendlyPanda Avatar
84 months ago
I REALLY wish Siri worked as well as Google's AI does...

I mean, this is legit embarrassing for Apple.
Score: 45 Votes (Like | Disagree)
TwoBytes Avatar
84 months ago
Google gets all this innovation and we get....dark mode.
Yep, that will be the biggest applause for iOS 13 at WWDC...and ouch! That price hike Apple.

I use to say Apple should step it up to compete but now I think Apple are too far behind to step it up.
Score: 43 Votes (Like | Disagree)
kingofwale Avatar
84 months ago
400 dollars Google Phone with same camera and headphone jack is a winner in my book.

something I wish iPhone XE would be lowering its price to at some point.
Score: 43 Votes (Like | Disagree)
rjohnstone Avatar
84 months ago
I like the fact that a lot of the processing of requests is now done on the device, no need to send data to Google to process anything.
The demo performed entirely in airplane mode was impressive.
Score: 38 Votes (Like | Disagree)