Apple Sees All-Time Record Response to New iPhone Trade-In Initiatives

During today's earnings call for the second fiscal quarter of 2019 (first calendar quarter), Apple CEO Tim Cook said that Apple's iPhone trade-in efforts have been highly successful.

According to Cook, Apple saw an all-time record response to the company's trade-in promotions, and Apple saw more than four times the number of trade-ins from the year-ago quarter.


When asked which devices people are trading in, Cook said that it's "all over the place." ‌iPhone‌ 6, 6 Plus, 7, 7 Plus, and fewer 8 and 8 Plus models. Some customers, he says, are on a two-year upgrade cycle, some on a one-year upgrade cycle, and some on three or four year cycles.

Cook said that Apple is aiming to offer better than average trade-in values to provide "extra benefits" to ‌iPhone‌ users.
In our stores we offer a trade-in value that is more than the blue book of the device, for lack of a better description. And so we have topped those up to provide extra benefit to the user.
Apple in November began offering a limited-time promotion that provided up to $100 in additional credit when trading in an ‌iPhone‌. The program allowed customers to buy a new iPhone XR, XS, or XS Max at a more heavily discounted price when trading in an older device.

Apple is no longer running that specific program, but the trade-in page continues to promote new ‌iPhone‌ pricing that's available when trading in an old ‌iPhone‌ and Apple's prices are better than most other trade-in programs for the ‌iPhone‌.

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8 months ago
Are you guys a trumpet of Apple or independent news source?
Rating: 5 Votes
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8 months ago
Yep makes perfect sense considering they’ve been shoving it down people’s throats about 100x harder than usual to try to bolster their terrible iPhone sales as of lately.
Rating: 4 Votes
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8 months ago
It doesn’t help much when the iPhone XS is already priced too high. I have a perfectly working 6s just had a new battery last yr for $29.00

Apple will give me $200.00 toward a XS...in order to fit all my music I’d have to get the 256GB and with the trade in the XS will still cost me $949.00 Yikes!!

No way I’m letting my 6s go and still pay $1000.00 for me that’s an unwise decision.
Rating: 3 Votes
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8 months ago

I traded my 8 Plus in four weeks ago for an XR and Apple gave me $370 for it.


You got $370 for a phone that was worth $500-600.
Rating: 3 Votes
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8 months ago
Sad times when high trade in values is the only way to get people interested anymore
Rating: 2 Votes
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8 months ago

You got $370 for a phone that was worth $500-600.

I just sold mine in March, and got $475 on eBay but you deal with all the hassle and you net $400 so $370 isn't horrible.
Rating: 2 Votes
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8 months ago
Everyone is blaming increased competition and lackluster device options.

To me, I was getting a new device every year or two with the old ATT 2 year plans that allowed it ($199/$299/$399 up front, and then the cost of the line for two years). Since the carriers switched to these new plans, I’m sure I’m not the only one who has absolutely no incentive to upgrade. I’d rather ride out a device 3-5 years before forking over $1100 for a new one.
Rating: 2 Votes
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8 months ago
$200 for 6S which is almost 4 years old and was only $650 when new is a great trade-in value in my opinion. much higher and better option that trying to sell it on Craigslist, Swappa or God forbid ebay.
Rating: 1 Votes
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8 months ago
RE: "Apple in November began offering a limited-time promotion that provided up to $100 in additional credit when trading in an iPhone."

I learned a new word from an earlier season of Game of Thrones, "perpetuity".

To the MR Staff, please change "limited-time" to "perpetuity".
Rating: 1 Votes
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8 months ago

Are you guys a trumpet of Apple or independent news source?

You have come to a website whose entire goal is to report news and rumors about Apple. Apple said something during their quarterly earnings call. What is your problem with this? That they didn't put some sort of editorial spin on it?
Rating: 1 Votes
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