Apple Sees All-Time Record Response to New iPhone Trade-In Initiatives

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During today's earnings call for the second fiscal quarter of 2019 (first calendar quarter), Apple CEO Tim Cook said that Apple's iPhone trade-in efforts have been highly successful.

According to Cook, Apple saw an all-time record response to the company's trade-in promotions, and Apple saw more than four times the number of trade-ins from the year-ago quarter.


When asked which devices people are trading in, Cook said that it's "all over the place." ‌iPhone‌ 6, 6 Plus, 7, 7 Plus, and fewer 8 and 8 Plus models. Some customers, he says, are on a two-year upgrade cycle, some on a one-year upgrade cycle, and some on three or four year cycles.

Cook said that Apple is aiming to offer better than average trade-in values to provide "extra benefits" to ‌iPhone‌ users.

In our stores we offer a trade-in value that is more than the blue book of the device, for lack of a better description. And so we have topped those up to provide extra benefit to the user.

Apple in November began offering a limited-time promotion that provided up to $100 in additional credit when trading in an ‌iPhone‌. The program allowed customers to buy a new iPhone XR, XS, or XS Max at a more heavily discounted price when trading in an older device.

Apple is no longer running that specific program, but the trade-in page continues to promote new ‌iPhone‌ pricing that's available when trading in an old ‌iPhone‌ and Apple's prices are better than most other trade-in programs for the ‌iPhone‌.

Top Rated Comments

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18 months ago
Are you guys a trumpet of Apple or independent news source?
Score: 5 Votes (Like | Disagree)
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18 months ago
Yep makes perfect sense considering they’ve been shoving it down people’s throats about 100x harder than usual to try to bolster their terrible iPhone sales as of lately.
Score: 4 Votes (Like | Disagree)
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18 months ago
It doesn’t help much when the iPhone XS is already priced too high. I have a perfectly working 6s just had a new battery last yr for $29.00

Apple will give me $200.00 toward a XS...in order to fit all my music I’d have to get the 256GB and with the trade in the XS will still cost me $949.00 Yikes!!

No way I’m letting my 6s go and still pay $1000.00 for me that’s an unwise decision.
Score: 3 Votes (Like | Disagree)
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18 months ago

I traded my 8 Plus in four weeks ago for an XR and Apple gave me $370 for it.

You got $370 for a phone that was worth $500-600.
Score: 3 Votes (Like | Disagree)
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18 months ago
Sad times when high trade in values is the only way to get people interested anymore
Score: 2 Votes (Like | Disagree)
Avatar
18 months ago

You got $370 for a phone that was worth $500-600.

I just sold mine in March, and got $475 on eBay but you deal with all the hassle and you net $400 so $370 isn't horrible.
Score: 2 Votes (Like | Disagree)

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