AT&T CEO Believes 5G Phone Plans Could Be Tiered and Priced on Data Speed

The next couple of years will see the rollout of 5G cellular phone networks from companies like Verizon, AT&T, Sprint, and T-Mobile, and it sounds like 5G smartphone plans might not be priced in the same way as current 4G LTE plans.

During today's AT&T earnings call, AT&T CEO Randall Stephenson said (via The Verge) that he believes the pricing for 5G connectivity could resemble home broadband pricing with different prices for different speed tiers rather than one set price for the fastest connectivity available.

5gspectrum

"I will be very surprised if, as we move into wireless, the pricing regime in wireless doesn't look something like the pricing regime you see in fixed line. If you can offer a gig speed, there are some customers that are willing to pay a premium for 500 meg to a gig speed, and so forth. So I expect that to be the case. We're two to three years away from seeing that play out."

5G networks are still in the early days, so how pricing will ultimately work out remains to be seen. It's also not clear how variable pricing for tiered speeds would work given the fact that 5G connections speeds are going to vary depending on whether you're in a city or in a more rural area.

The fastest 5G speeds, available through mmWave technology, will be limited to urban areas. Verizon CEO Hans Vestberg this week explained that millimeter wave high-frequency spectrum isn't suitable for widespread coverage, a sentiment shared by T-Mobile CTO Neville Ray, who wrote a blog post on the subject earlier this week.

Some of this is physics - millimeter wave (mmWave) spectrum has great potential in terms of speed and capacity, but it doesn't travel far from the cell site and doesn't penetrate materials at all. It will never materially scale beyond small pockets of 5G hotspots in dense urban environments.

AT&T has launched its 5G network in a handful of markets across the United States, and other carriers, like Verizon, have also been starting their 5G network rollouts.

There are few smartphones that are able to take advantage of 5G networks at the current time, but additional 5G smartphones are expected later in 2019.

Rumors suggest Apple's first 5G iPhone will come out in 2020, when 5G networks are more mature and more widely available. Apple is planning to use chips from Qualcomm and perhaps Samsung now that Intel is out of the 5G smartphone modem chip business.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....

Top Rated Comments

farewelwilliams Avatar
83 months ago
I believe that I will be angry in the future.
Score: 85 Votes (Like | Disagree)
sputnikv Avatar
83 months ago
What a nightmare.
Score: 59 Votes (Like | Disagree)
Guidonculous Avatar
83 months ago
It’s sucks when What should be considered a utility is being treated with “some people will be willing to pay more for the full experience”.

This quote from att shows exactly why this idea that private companies will provide the best experience to the largest number of users for something which is effectively necessary to function in society is incredibly misguided.
Score: 54 Votes (Like | Disagree)
ersan191 Avatar
83 months ago
5G is a solution in search of a problem...
Score: 47 Votes (Like | Disagree)
nojkepop Avatar
83 months ago
He believes it will be or hopes they can force users to pay for speeds to simply make more money. I believe people will most likely leave AT&T if this is the case.
Score: 45 Votes (Like | Disagree)
AngerDanger Avatar
83 months ago
Can't wait for 6G when they start tiering by location, type of smartphone, etc, etc...:rolleyes:
You know, I think it could get far more arbitrary…

Score: 27 Votes (Like | Disagree)