Hulu today announced a revised pricing structure, which will see it cutting the cost of its base streaming tier just days after Netflix announced a price hike.

Hulu's base service, which offers access to more than 85,000 episodes of on-demand television and thousands of movies, is now priced at $5.99 per month, down from $7.99 per month. Hulu's base tier is ad supported, so subscribers do need to watch a limited number of ads.

apple tv hulu image
Hulu's ad-free plan continues to offer the same content at the same price, $11.99, with no pricing cuts enacted for that plan.

The Hulu+ Live TV service is getting more expensive with Hulu now charging $44.99 per month, up from $39.99 per month. Hulu Live TV is Hulu's live television service, offering the same on-demand content along with access to 60 live sports, news, and entertainment channels.

The new pricing changes will go into effect on February 26 for new subscribers, while existing subscribers will see the pricing changes enabled in the subsequent billing cycle after February 26.

Earlier this month, Hulu rival Netflix announced that its "Basic" tier for SD streaming will be priced at $9, up from $8, while its "Standard" HD tier will rise in price from $11 to $13 per month.

Netflix's "Premium" tier, which allows subscribers to access 4K video, will go up from $14 per month to $16 per month. Netflix's pricing changes went into effect on January 15 for new subscribers, while existing subscribers will see price increases over the next three months.

Tag: Hulu

Top Rated Comments

Unity451 Avatar
90 months ago
Remember back when we were all saving money by cutting the cord... yeah, me either.
Score: 11 Votes (Like | Disagree)
mariusignorello Avatar
90 months ago
Meanwhile I paid $12 for an entire year of Hulu on Black Friday.
Score: 7 Votes (Like | Disagree)
JGIGS Avatar
90 months ago
Netflix pricing and Hulu pricing going up up up! Time to glue that cable back together.
Score: 4 Votes (Like | Disagree)
acorntoy Avatar
90 months ago
Still for the limited movies and TV shows they charge to much for no ads. It should be 8 to 9.99 per month since they do not have all channels or full series shows. Hulu is loosing its way on offerings and it’s owned by all these studios who do not even give them the programming to offer. I cancelled this last week as you can stream off your cable provider on demand for free or watch online for free through other authorized services.
I agree on the movies, but the TV show offering is far and above anything I can find on demand (and I have access to Spectrum/Xfinity/ and Sling on demand) and they usually offer the newest season or the last newest season of tv shows. I guess it just comes down to what kind of tv shows you watch, I freakin love Hulu though.
Score: 3 Votes (Like | Disagree)
redbeard331 Avatar
90 months ago
Soon all these streaming tv options will be as much as cable!
Score: 3 Votes (Like | Disagree)
MrGuder Avatar
90 months ago
These live streaming services will soon be as expensive as cable. I called my cable company Comcast and got my bill down a lot because I was no longer in a contract and they offered me a 1 yr promotion no contract for a low price. Better than streaming as I get way more channels with cable than I’d ever get from streaming and price works out to be better with cable.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...