Apple has shared a new feature on its Newsroom that highlights its workforce's charitable and volunteer efforts.
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Apple says that its internal Giving program has raised more than $365 million for non-profit organizations around the world since its inception eight years ago. Under the program, Apple matches every dollar that its employees donate up to $10,000 each, with combined donations totaling more than $125 million in 2018.
The feature highlights thousands of locations where Apple employees volunteer their time, including the Terence MacSwiney School in Cork, Ireland, where more than a dozen employees from Apple's nearby campus volunteer at the school each week to teach coding, drawing, photography, music, and video.
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Apple employees also spent nearly 3,000 hours sorting and distributing food at Second Harvest last year, according to Apple, making the food bank one of the largest recipients of Apple volunteer hours in the United States.
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Last, the feature highlights Apple employee Liz Byrne, who sits on the board of the transgender support non-profit Point of Pride.
Top Rated Comments
(View all)Apple is exploiting everything these days :(
Apple likely does a lot of good you don't hear about it too, but the stuff you do hear about is awesome as well.
While this is laudable, it's a fraction of what they would pay in taxes, if not for their tax avoidance schemes.
See what I mean?You don't like the tax law, write your congressman. The tax laws are followed to the letter by Apple. Apple has a fiduciary responsible to its shareholders to maximize any tax benefits allowed by law, just as you would do on your own taxes, if you're smart.
Apple also pays more income tax than any entity in the world.
Do employees get to choose their charity or are they forced to only work with a set of pre-ordained charities?
They can donate to whatever charity they choose, and Apple will also make cash donations to “match” their employees’ volunteer hours.Nice try though.
Very noble of Apple and it’s employees. But this behavior shouldn’t be used as an advertisement or exploit that way. It should be done in silence with no beneficiary in mind.
Wow, Apple can’t even manage to donate 365 million dollars correctly.Apple is exploiting everything these days :(
Jobs never had a matching program; I guess this proves Apple has truly lost its way. Tim Cook should surely be fired :rolleyes:
/s (for the sarcasm impaired)
What Apple needs to focus on is building great computers for people to use. That means fast CPUs, fast GPUs, Blu-Ray drives on ALL Macs, lots of I/O ports, 24-hour batteries.
So now Apple highlighting charitable giving is evil and just exists to manipulate people into buying their products. Good lord. Perhaps the mods should think about not allowing comments to stories like this.Oh, and let's be honest here. Apple does not care about charity. This is about money. End of story. This is Apple's underhanded way of getting people familiarized with Apple's software and hardware and manipulating people into their ecosystem and to associate feel-good nonsense with a gazillion dollar corporation. This is evil, pure and simple.