Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Giving Program Has Raised More Than $365 Million for Non-Profits Around the World
Apple has shared a new feature on its Newsroom that highlights its workforce's charitable and volunteer efforts.
Apple says that its internal Giving program has raised more than $365 million for non-profit organizations around the world since its inception eight years ago. Under the program, Apple matches every dollar that its employees donate up to $10,000 each, with combined donations totaling more than $125 million in 2018.
The feature highlights thousands of locations where Apple employees volunteer their time, including the Terence MacSwiney School in Cork, Ireland, where more than a dozen employees from Apple's nearby campus volunteer at the school each week to teach coding, drawing, photography, music, and video.
Terence MacSwiney School student Ericka Lingwood
Apple employees also spent nearly 3,000 hours sorting and distributing food at Second Harvest last year, according to Apple, making the food bank one of the largest recipients of Apple volunteer hours in the United States.
Apple volunteers at Second Harvest Food Bank in San Jose, California
Last, the feature highlights Apple employee Liz Byrne, who sits on the board of the transgender support non-profit Point of Pride.
Apple says that its internal Giving program has raised more than $365 million for non-profit organizations around the world since its inception eight years ago. Under the program, Apple matches every dollar that its employees donate up to $10,000 each, with combined donations totaling more than $125 million in 2018.
The feature highlights thousands of locations where Apple employees volunteer their time, including the Terence MacSwiney School in Cork, Ireland, where more than a dozen employees from Apple's nearby campus volunteer at the school each week to teach coding, drawing, photography, music, and video.
Apple employees also spent nearly 3,000 hours sorting and distributing food at Second Harvest last year, according to Apple, making the food bank one of the largest recipients of Apple volunteer hours in the United States.
Last, the feature highlights Apple employee Liz Byrne, who sits on the board of the transgender support non-profit Point of Pride.
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13 weeks ago
Very noble of Apple and it’s employees. But this behavior shouldn’t be used as an advertisement or exploit that way. It should be done in silence with no beneficiary in mind.
Apple is exploiting everything these days :(
Apple is exploiting everything these days :(
13 weeks ago
In before "not enough" and cynical posts.
Apple likely does a lot of good you don't hear about it too, but the stuff you do hear about is awesome as well.
Apple likely does a lot of good you don't hear about it too, but the stuff you do hear about is awesome as well.
13 weeks ago
Do employees get to choose their charity or are they forced to only work with a set of pre-ordained charities?
They can donate to whatever charity they choose, and Apple will also make cash donations to “match” their employees’ volunteer hours.Nice try though.
13 weeks ago
While this is laudable, it's a fraction of what they would pay in taxes, if not for their tax avoidance schemes.
See what I mean?You don't like the tax law, write your congressman. The tax laws are followed to the letter by Apple. Apple has a fiduciary responsible to its shareholders to maximize any tax benefits allowed by law, just as you would do on your own taxes, if you're smart.
Apple also pays more income tax than any entity in the world.
13 weeks ago
What Apple needs to focus on is building great computers for people to use. That means fast CPUs, fast GPUs, Blu-Ray drives on ALL Macs, lots of I/O ports, 24-hour batteries.
Oh, and let's be honest here. Apple does not care about charity. This is about money. End of story. This is Apple's underhanded way of getting people familiarized with Apple's software and hardware and manipulating people into their ecosystem and to associate feel-good nonsense with a gazillion dollar corporation. This is evil, pure and simple.
13 weeks ago
Very noble of Apple and it’s employees. But this behavior shouldn’t be used as an advertisement or exploit that way. It should be done in silence with no beneficiary in mind.
Apple is exploiting everything these days :(
Jobs never had a matching program; I guess this proves Apple has truly lost its way. Tim Cook should surely be fired :rolleyes:
/s (for the sarcasm impaired)
13 weeks ago
Very noble of Apple and it’s employees. But this behavior shouldn’t be used as an advertisement or exploit that way. It should be done in silence with no beneficiary in mind.
Apple is exploiting everything these days :(
As a publicly traded company, Apple has to be transparent in their activities. Shareholders will question Apple if there are cost associated with these activities yet the activities themselves are not announced. Besides, this is put in the newsroom part of the site, which is usually aimed at shareholders. When was the last time you actively visit the Newsroom section of Apple.com? It's Macrumors that is exploiting this to garner clicks and ads.
13 weeks ago
this behavior shouldn’t be used as an advertisement or exploit that way. It should be done in silence with no beneficiary in mind.
Exactly what Jobs believed.
13 weeks ago
Very noble of Apple and it’s employees. But this behavior shouldn’t be used as an advertisement or exploit that way. It should be done in silence with no beneficiary in mind.
Apple is exploiting everything these days :(
Every company does this to varying degrees.
Even my company does this and uses it as a selling point to attract talent. A lot of people want to not only work for the company for benefits but also for their philanthropy. It’s not a bad thing to do even if it was for their own narrative.
13 weeks ago
Do employees get to choose their charity or are they forced to only work with a set of pre-ordained charities?
The donations, of course, have to be to qualifying organizations in order to be matched. Apple isn't, e.g., going to effectively give an employee an extra $20,000 because that employee donated money to the 'Daddy's Awesome Entertainment Room Fund.' The last time I looked, a qualifying organization had to have 501(c)(3) status or something comparable.
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