Apple today announced that Paul McCartney's new music video "Who Cares" is available to watch exclusively on Apple Music.

"Who Cares" is a six-minute video starring McCartney and Emma Stone that calls for an end to bullying.

whocaresapplemusicpaulmccartney
"My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," McCartney said. "It's the kind of thing you can just stand up to and laugh off and get through."


The video can be watched on Apple Music on an iPhone, iPad, or Mac via this link.

Top Rated Comments

keysofanxiety Avatar
46 months ago
How appropriate — a song which exactly describes how I feel.

Just like @AngerDanger‘s latest album, coming to any good record store shortly! Hits include “I’m just taking your temperature, but don’t tell Mom” and “You dissolved our marriage, so I dissolved you”.
Score: 3 Votes (Like | Disagree)
canny Avatar
46 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
Score: 2 Votes (Like | Disagree)
keysofanxiety Avatar
46 months ago
A bit like watching the embarrassing uncle dance at a party…
You mean ol’ Ed?

Score: 2 Votes (Like | Disagree)
timborama Avatar
46 months ago
At least they (Apple) are not “sharing” another one of their ads.
Score: 2 Votes (Like | Disagree)
arkitect Avatar
46 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
A bit like watching the embarrassing uncle dance at a party…
Score: 1 Votes (Like | Disagree)

Popular Stories

home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
Shazam Music Recognition Control Center

iPhone's Built-In Music Recognition Feature Syncs With Shazam App on iOS 16

Tuesday June 21, 2022 7:37 am PDT by
Since the release of iOS 14.2 in 2020, the iPhone has included a built-in Music Recognition feature in Control Center powered by Shazam. And with iOS 16, and also the iOS 15.6 beta, the feature has received a small but useful upgrade. As noted by Twitter user @someone_andrew, songs identified with Music Recognition in Control Center finally sync with the Shazam app. It also remains...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
ios 16 lock screen feature2

Apple Seeds Second Betas of iOS 16 and iPadOS 16 to Developers

Wednesday June 22, 2022 10:07 am PDT by
Apple today seeded the second betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming two weeks after Apple unveiled the new software at WWDC and released the initial betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. Given...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...