Apple today announced that Paul McCartney's new music video "Who Cares" is available to watch exclusively on Apple Music.

"Who Cares" is a six-minute video starring McCartney and Emma Stone that calls for an end to bullying.

whocaresapplemusicpaulmccartney
"My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," McCartney said. "It's the kind of thing you can just stand up to and laugh off and get through."


The video can be watched on Apple Music on an iPhone, iPad, or Mac via this link.

Top Rated Comments

keysofanxiety Avatar
40 months ago
How appropriate — a song which exactly describes how I feel.

Just like @AngerDanger‘s latest album, coming to any good record store shortly! Hits include “I’m just taking your temperature, but don’t tell Mom” and “You dissolved our marriage, so I dissolved you”.
Score: 3 Votes (Like | Disagree)
canny Avatar
40 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
Score: 2 Votes (Like | Disagree)
keysofanxiety Avatar
40 months ago
A bit like watching the embarrassing uncle dance at a party…
You mean ol’ Ed?

Score: 2 Votes (Like | Disagree)
timborama Avatar
40 months ago
At least they (Apple) are not “sharing” another one of their ads.
Score: 2 Votes (Like | Disagree)
arkitect Avatar
40 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
A bit like watching the embarrassing uncle dance at a party…
Score: 1 Votes (Like | Disagree)

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