Apple Shares Paul McCartney's New 'Who Cares' Music Video - MacRumors
Skip to Content

Apple Shares Paul McCartney's New 'Who Cares' Music Video

by

Apple today announced that Paul McCartney's new music video "Who Cares" is available to watch exclusively on Apple Music.

"Who Cares" is a six-minute video starring McCartney and Emma Stone that calls for an end to bullying.

whocaresapplemusicpaulmccartney
"My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," McCartney said. "It's the kind of thing you can just stand up to and laugh off and get through."


The video can be watched on Apple Music on an iPhone, iPad, or Mac via this link.

Top Rated Comments

keysofanxiety Avatar
96 months ago
How appropriate — a song which exactly describes how I feel.

Just like @AngerDanger‘s latest album, coming to any good record store shortly! Hits include “I’m just taking your temperature, but don’t tell Mom” and “You dissolved our marriage, so I dissolved you”.
Score: 3 Votes (Like | Disagree)
keysofanxiety Avatar
96 months ago
A bit like watching the embarrassing uncle dance at a party…
You mean ol’ Ed?

Score: 2 Votes (Like | Disagree)
canny Avatar
96 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
Score: 2 Votes (Like | Disagree)
timborama Avatar
96 months ago
At least they (Apple) are not “sharing” another one of their ads.
Score: 2 Votes (Like | Disagree)
arkitect Avatar
96 months ago
When I open Spotify, they’re always promoting cutting-edge music.

But Apple Music seems to a vehicle for old-time boomer music. Remember when they forced a U2 album onto their users? Using Apple Music is like being stuck in a bland nightmare of Tim Cook, Eddie Cue and Phil Schiller’s terrible taste in music.
A bit like watching the embarrassing uncle dance at a party…
Score: 1 Votes (Like | Disagree)

Popular Stories

macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
macworld iphone 18 pro colors

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'

Friday April 17, 2026 3:50 am PDT by
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Saturday April 18, 2026 5:59 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...