Black Friday 2018: Best Deals on Apple's Latest iPhones and iPhone Accessories

Though the iPhone lineup was just refreshed in September and October with the iPhone XS, XS Max, and XR, carriers and third-party retailers are offering a selection of deals on the new smartphone.

Unfortunately, iPhone deals rarely come without strings attached, so to get one of these discounts, be prepared to purchase a device on a carrier installment plan and make sure to read all of the fine print when signing up.

iPhone XS, XS Max, and XR

Walmart has the best deal on the iPhone XS, XS Max, and XR, offering a $300 Walmart gift card with the purchase of one of these new devices. The iPhones must be purchased on a qualifying AT&T Next, Sprint, or Verizon device payment plan, ruling out T-Mobile.

iphone xs vs xr
Walmart's deal is valid in Walmart retail stores only, so you're going to need to venture out in Black Friday crowds to get it. Walmart opens at 6:00 p.m. on Thanksgiving Day.

If you prefer to shop at Target, you can get a $250 Target gift card with the purchase of an iPhone XS or XS Max on Verizon, Sprint, or AT&T. Once again, an activation plan is required, with 24 months of installment payments.

For those who want straight cash, Best Buy is offering a $150 discount on the iPhone XS, XS Max, and XR with qualified activation.

iPhone 8, 8 Plus, or X

Walmart also has the best deal on the iPhone 8, 8 Plus, or X, offering an even larger $400 Walmart gift card with the purchase of one of these devices. The iPhones must be purchased on a qualifying AT&T Next, Sprint, or Verizon device payment plan, ruling out T-Mobile.

iphone x vs 8 compare
As mentioned above, Walmart's deal is valid in Walmart retail stores only. Walmart opens at 6:00 p.m. on Thanksgiving Day.

For those who prefer to shop at Target, the retailer is offering a $150 Target gift card with the purchase of a device on a Verizon, Sprint, or T-Mobile activation plan.

If you want a straight cash discount, Best Buy is offering a $200 discount on the iPhone X with qualified activation.

Apple's iPhone Deals

Apple is offering a $50 Apple Store gift card with the purchase of a SIM-free iPhone 8, iPhone 8 Plus, iPhone 7, or iPhone 7 Plus starting Black Friday through Cyber Monday. The deal does not apply to the iPhone XS, iPhone XS Max, or iPhone XR, purchases via the iPhone Upgrade Program, or carrier-locked iPhones.

The deals are available via Apple.com, by phone at 1-800-APPLE, and at Apple Stores in the United States. Gift card values vary in other participating countries.

Carrier Deals

There are specific carrier deals on some of Apple's newest iPhones as well, for those who prefer going with a carrier discount.

T-Mobile

T-Mobile is offering the iPhone XR at no cost when activating two lines and trading in an eligible smartphone.

Verizon

With the purchase of an iPhone XR, XS, XS Max, or X, Verizon is offering a $100 discount for existing customers and a $300 discount when adding a new line. A trade-in of an older device is required, and the phone must be purchased on a device payment plan.

Sprint

Sprint is offering a free iPhone XR with the lease of an iPhone XS, XS Max, or X. The deal requires two new lines or one new and one upgrade, along with an 18-month lease.

Deals on iPhone-Related Accessories

More Black Friday Deals

We've got Black Friday deals on Apple's entire product lineup along with a long list of sites that are offering additional discounts on accessories, so for a full list of everything that you can get at a discount today, make sure to check out our full Black Friday roundup. See additional discounts on the iPad that are worth sharing? Make sure to mention them in the comments and feel free to email us at tips@macrumors.com.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Related Forum: Community Discussion

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

Jim Lahey Avatar
93 months ago
I understand the business model here but I’m sorely disappointed that they’re not offering any deals whatsover on their newest hardware.

I’m normally pragmatic about Apple’s pricing. Many would perhaps righty label me as a fanboy, but even I’m starting to feel like Apple are mugging me off. The only reason I haven’t bought the XS Max and 11” iPad is the prices, and I normally just pay whatever is necessary. As such, I was hoping that Black Friday would make these devices just a little more accessible, but in fact it’s amplified the feeling that they’re gouging me on price for the new products.

If I feel like this about Apple, then perhaps it really is time for them to start reconsidering their sales strategy. They are an amazing company and I still love their software and hardware, but I think they need to reign in the hubris somewhat. Two sales lost to a fanboy through overpricing can’t be a good thing if others are feeling similar.

Guess I’ll skip this year.
Score: 7 Votes (Like | Disagree)
richmondhill Avatar
93 months ago


If I feel like this about Apple, then perhaps it really is time for them to start reconsidering their sales strategy. They are an amazing company and I still love their software and hardware, but I think they need to reign in the hubris somewhat. Two sales lost to a fanboy through overpricing can’t be a good thing if others are feeling similar.

Guess I’ll skip this year.
Yup, that exactly describes me. I love the Apple environment, but in practice, all our Apple stuff is aging. Every year small incremental improvements overcast by larger price increases. Used to regularly spend many $thousands each year with Apple. But for 5 years now all we've bought have been Time Capsule upgrades....a useful integrated product they've now discontinued. And then there's the stupid stuff: like having no headphone jack on the phone and the iPad Pro (and then not putting a lightning connector on the Macs) – a move that years later has delivered zero benefit, and has been emulated by no one. The lack of touch screens on Mac. The Touch Bar toy. The lack of a serious operating system for large screen ios devices. The list goes on. Yes these are nits; I can swallow the lack of headphone jack, but not when the price has been jacked up for really very little other improvement.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
93 months ago
I'd rather purchase a sim-free model from apple, than from walmart. But that's me.
Walmart's deal will still be eroding their own margin, not Apple's...so this isn't Apple lowering prices as some have said.
Score: 2 Votes (Like | Disagree)
Velin Avatar
93 months ago
The Wal*Mart $400 gift card on iPhone 8/X would be an o.k. deal, but the "plan" requirement makes it a no.
Score: 1 Votes (Like | Disagree)
LessO2 Avatar
93 months ago
The lengthy catches for all these "deals" are ridiculous.
Score: 1 Votes (Like | Disagree)
imageWIS Avatar
93 months ago
I'd rather purchase a sim-free model from apple, than from walmart. But that's me.
+1. I bought my Xs SIM free (replaced a 6s) and wouldn't have had it any other way.
Score: 1 Votes (Like | Disagree)