Apple Watch Gains New (PRODUCT)RED Sport Loop

After debuting a few new Apple Watch band colors following the September keynote event, Apple today updated its website with a new (PRODUCT)RED Sport Loop. The $49.00 accessory is available in both 40mm and 44mm, and it will also fit previous Apple Watch generations with 38mm and 42mm measurements.


This marks the first time that a Sport Loop band has gained the (PRODUCT)RED color option. Devices and accessories marked with the (PRODUCT)RED brand name represent Apple's partnership with (RED), an organization that supports HIV/AIDS programs; offers counseling, testing, and medicine; and works to prevent further spread of the disease. Every (PRODUCT)RED item purchased through Apple contributes directly to the Global Fund to fight AIDS.

In September, Apple didn't introduce any new band styles for Apple Watch, but there were a few new colors that matched the new iPhone XS and XS Max cases. For the Sport Loop specifically, there were five new colors: Cape Cod Blue, Nectarine, Hibiscus, Storm Gray, and Indigo. It's also available in the Pink Sand, Seashell, and Black options. Like the new (PRODUCT)RED Sport Loop, all versions of the band sell for $49.00.

Apple has also trimmed down the selection of bands available in its "previous seasons" section, discontinuing the following options:

- Sport Band: Gray, Pink Sand, Midnight Blue, White
- Nike Sport Band: Pure Platinum/Black, Obsidian/Black, Anthracite/Black
- Sport Loop: Seashell, Pink Sand, Black
- Stainless Steel: Silver Milanese Loop

Several of these bands were already in limited supply and only available in either the 38 or 42 mm size.

Related Roundups: Apple Watch, watchOS 5
Buyer's Guide: Apple Watch (Buy Now)


Top Rated Comments

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5 weeks ago
How much of that £49 goes to the charity?
Rating: 5 Votes
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5 weeks ago

Looks more like a (PRODUCT) PINK Sport Loop to me... o_O


It's not pink! It's lightish red!



Rating: 3 Votes
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4 weeks ago
Yup just received mine looks amazing in real life, looks very good with the S4 SS Aluminium model.

Rating: 3 Votes
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5 weeks ago
They have made the PRODUCT (RED) Phone.....why dont they do a watch version....think it would look pretty cool
Rating: 2 Votes
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5 weeks ago
https://reddit.com/r/AppleWatch/comments/9xbglw/just_picked_up_the_product_red_sports_loop_looks/

Looks even better in real life, as expected.
Rating: 2 Votes
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5 weeks ago

It's not pink! It's lightish red!


Thank you for bringing back the memories
Rating: 1 Votes
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5 weeks ago
It will not be Apple if it was not expensive! Wow
Rating: 1 Votes
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5 weeks ago

How much of that £49 goes to the charity?

I'd like to know this as well
Rating: 1 Votes
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5 weeks ago
If they had made it an actual bright true red, like the other (PRODUCT)RED items, I might have been interested (I have one of the original Product Red sport bands, which is quite nice). But this is a blended pattern that comes off as pinkish with a hint of salmon. Not red.
Rating: 1 Votes
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