This marks the first time that a Sport Loop band has gained the (PRODUCT)RED color option. Devices and accessories marked with the (PRODUCT)RED brand name represent Apple's partnership with (RED), an organization that supports HIV/AIDS programs; offers counseling, testing, and medicine; and works to prevent further spread of the disease. Every (PRODUCT)RED item purchased through Apple contributes directly to the Global Fund to fight AIDS.
In September, Apple didn't introduce any new band styles for Apple Watch, but there were a few new colors that matched the new iPhone XS and XS Max cases. For the Sport Loop specifically, there were five new colors: Cape Cod Blue, Nectarine, Hibiscus, Storm Gray, and Indigo. It's also available in the Pink Sand, Seashell, and Black options. Like the new (PRODUCT)RED Sport Loop, all versions of the band sell for $49.00.
Apple has also trimmed down the selection of bands available in its "previous seasons" section, discontinuing the following options:
- Sport Band: Gray, Pink Sand, Midnight Blue, White
- Nike Sport Band: Pure Platinum/Black, Obsidian/Black, Anthracite/Black
- Sport Loop: Seashell, Pink Sand, Black
- Stainless Steel: Silver Milanese Loop
Several of these bands were already in limited supply and only available in either the 38 or 42 mm size.