Industry Group Representing Apple, Google, Amazon and Others Releases User Privacy Framework to Guide Policymakers

The Information Technology Industry Council (ITI), a technology lobbying group that represents companies like Apple, Google, Microsoft, Amazon, and Facebook, and more, today released a framework for regulations to protect user privacy.

The ITI's guidelines [PDF] are designed to provide information and guidance for policymakers both in the United States and abroad as they tackle the issue of data privacy online.

ITI logo

The purpose of this framework is to inform the development of legislation or the promulgation of rules that enhance personal data protection, further the trust relationship between companies and their customers, and enable innovation while also avoiding regulatory fragmentation that undermines all three goals.

Inspired by Europe's General Data Protection Regulation and privacy protections put in place in other countries, the document suggests individuals should have full rights to control the use of their personal data, and is built on the following principles:

Enhance Transparency. The framework ensures individuals are informed when their personal data is collected or used so they have a better understanding of what they are or are not consenting to.

Increase Consumer Control. The framework gives individuals the right to expressly and affirmatively consent to the use of their sensitive personal data, and further allows individuals to access, correct, port, delete, and object to the use of their personal data where it is appropriate to the context of the use of such personal data.

Establish Company Accountability and Expands Responsibility. The framework lays out clear mechanisms for regulators to hold companies responsible for their data practices, including recommending subjecting companies in violation of a national privacy law to a meaningful penalty on the first offense. It also requires companies to identify, monitor and document uses of known personal data, and ensure all uses are legitimate as defined by that law.

Promotes Security. The framework mandates companies put into place comprehensive security programs that support and protect their operations, activities and the sensitive information they control.

The text of the document was drafted after "dozens" of meetings with outside groups and policymakers, as well as experts from some of the ITI's member companies, ITI president Dean Garfield told Axios. He says that the framework goes "deeper" than other privacy proposals that have been developed.

The ITI is hoping the framework will serve as a model for governments worldwide and a "workable alternative" to a "patchwork of laws" that could ultimately lead to uncertainty over the protections that individual consumers are entitled to.

The ITI's full document with a complete list of suggested guidelines for government reference can be viewed on its website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

velocityg4 Avatar
94 months ago
This is like asking the fox how to guard the hen house.
Score: 6 Votes (Like | Disagree)
Tapiture Avatar
94 months ago
Pretty hilarious that Google and Facebook support an advocacy group for private data protection. These are the most anti-privacy companies I can think of. Not to mention they get hacked every other week.
Score: 5 Votes (Like | Disagree)
now i see it Avatar
94 months ago
a little late after untold billions of users have had their personal lives slurped up and sold.
Perhaps it's a gesture of good will, but the data miners got everything they wanted these last twenty years.
Score: 3 Votes (Like | Disagree)
DipDog3 Avatar
94 months ago
How about just pay me $100,000 each time my information is stolen. If you don’t want to pay, then don’t keep my info.
Score: 2 Votes (Like | Disagree)
tridley68 Avatar
94 months ago
I don't use the cloud for anything don't trust it and never will.
Score: 2 Votes (Like | Disagree)
Williesleg Avatar
94 months ago
Yeah that should end well.

Time to move off the cloud.
Score: 1 Votes (Like | Disagree)