Skip to Content

Industry Group Representing Apple, Google, Amazon and Others Releases User Privacy Framework to Guide Policymakers

The Information Technology Industry Council (ITI), a technology lobbying group that represents companies like Apple, Google, Microsoft, Amazon, and Facebook, and more, today released a framework for regulations to protect user privacy.

The ITI's guidelines [PDF] are designed to provide information and guidance for policymakers both in the United States and abroad as they tackle the issue of data privacy online.

ITI logo

The purpose of this framework is to inform the development of legislation or the promulgation of rules that enhance personal data protection, further the trust relationship between companies and their customers, and enable innovation while also avoiding regulatory fragmentation that undermines all three goals.

Inspired by Europe's General Data Protection Regulation and privacy protections put in place in other countries, the document suggests individuals should have full rights to control the use of their personal data, and is built on the following principles:

Enhance Transparency. The framework ensures individuals are informed when their personal data is collected or used so they have a better understanding of what they are or are not consenting to.

Increase Consumer Control. The framework gives individuals the right to expressly and affirmatively consent to the use of their sensitive personal data, and further allows individuals to access, correct, port, delete, and object to the use of their personal data where it is appropriate to the context of the use of such personal data.

Establish Company Accountability and Expands Responsibility. The framework lays out clear mechanisms for regulators to hold companies responsible for their data practices, including recommending subjecting companies in violation of a national privacy law to a meaningful penalty on the first offense. It also requires companies to identify, monitor and document uses of known personal data, and ensure all uses are legitimate as defined by that law.

Promotes Security. The framework mandates companies put into place comprehensive security programs that support and protect their operations, activities and the sensitive information they control.

The text of the document was drafted after "dozens" of meetings with outside groups and policymakers, as well as experts from some of the ITI's member companies, ITI president Dean Garfield told Axios. He says that the framework goes "deeper" than other privacy proposals that have been developed.

The ITI is hoping the framework will serve as a model for governments worldwide and a "workable alternative" to a "patchwork of laws" that could ultimately lead to uncertainty over the protections that individual consumers are entitled to.

The ITI's full document with a complete list of suggested guidelines for government reference can be viewed on its website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...

Top Rated Comments

velocityg4 Avatar
96 months ago
This is like asking the fox how to guard the hen house.
Score: 6 Votes (Like | Disagree)
Tapiture Avatar
96 months ago
Pretty hilarious that Google and Facebook support an advocacy group for private data protection. These are the most anti-privacy companies I can think of. Not to mention they get hacked every other week.
Score: 5 Votes (Like | Disagree)
96 months ago
a little late after untold billions of users have had their personal lives slurped up and sold.
Perhaps it's a gesture of good will, but the data miners got everything they wanted these last twenty years.
Score: 3 Votes (Like | Disagree)
DipDog3 Avatar
96 months ago
How about just pay me $100,000 each time my information is stolen. If you don’t want to pay, then don’t keep my info.
Score: 2 Votes (Like | Disagree)
tridley68 Avatar
96 months ago
I don't use the cloud for anything don't trust it and never will.
Score: 2 Votes (Like | Disagree)
96 months ago
Yeah that should end well.

Time to move off the cloud.
Score: 1 Votes (Like | Disagree)