Apple Invites Media to October 30th Event in New York City - MacRumors
Skip to Content

Apple Invites Media to October 30th Event in New York City

Apple today sent out media invites for a second major 2018 event set to be held in New York City on Tuesday, October 30 at the Brooklyn Academy of Music, Howard Gilman Opera House.

Apple's October event, which will focus on products not introduced at the iPhone-centric event in September, will kick off at 10:00 a.m. Eastern Time.

appleinvitesoctober

Image via Neil Cybart

Apple sent out multiple different Apple logo designs on the invitations that it sent out to members of the media, all of which feature the tagline "There's more in the making."

appleinvitesdesign2

Image via Todd Haselton

We're still awaiting multiple product refreshes before the end of 2018, including updates to several Mac models and the iPad Pro, which are likely to see a debut at the event.

appleinvitedesign3

Image via Lance Ulanoff

2018 iPad Pro models are expected to adopt an iPhone X-style design with no Home button, slimmer bezels, and a TrueDepth camera system that will enable Face ID for biometric authentication.

appleinvitedesign4

Image via Joanna Stern

While the iPad Pro is expected to continue to use an LCD rather than OLED due to the high price of OLED displays, rumors suggest it could adopt a USB-C port instead of a Lightning port and that the headphone jack could potentially be eliminated.

ipadproconcept

2018 iPad Pro mockup by Álvaro Pabesio

Along with new iPad Pro models, we're also expecting refreshes to the MacBook line. Refreshed 12-inch MacBooks are said to be in the works, and based on rumors, Apple has developed a low-cost notebook with a Retina display that could be positioned as an updated MacBook Air.

The Mac mini, which has not been updated for more than 1,400 days, is expected to be refreshed for the first time since 2014. We don't know a lot about what to expect for the Mac mini update, but upgraded internals and faster processors are a sure thing.

It's possible that at this iPad and Mac-focused event, we'll also hear more about the modular Mac Pro that Apple is working on for a 2019 debut.

Apple's 2018 keynote event will begin at 10:00 a.m. Eastern Time. Apple typically streams the event live on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: iPad Pro, MacBook Air, Mac mini
Related Forums: MacBook Neo, MacBook Air, Mac mini

Popular Stories

Mac mini vs Studio Feature Sans Text 1

Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio

Sunday August 30, 2026 8:52 am PDT by
Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information. Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Mac mini M6 chip

M6 Chip Benchmark Surfaces Ahead of New Mac Mini Launch Next Week

Tuesday September 15, 2026 9:38 am PDT by
The first unverified benchmark result for Apple's new M6 chip surfaced in the Geekbench 7 database today, offering a look at the chip's performance gains. The new Mac mini will be Apple's first device to be equipped with the M6 chip, which is 2nm. Here is how the M6 chip scored: Single-core CPU score: 4,071 Multi-core CPU score: 22,783 Here are the average M5 chip scores for...
mac mini orange

Apple Announces New Mac Mini With M6 and M5 Pro Chips and More

Tuesday August 25, 2026 6:11 am PDT by
Apple today announced the next-generation Mac mini, which can be configured with an all-new M6 chip or the M5 Pro chip released earlier this year. The M6 chip is equipped with a 12-core CPU and a 12-core GPU, up from a 10-core CPU and 10-core GPU in the M5 chip. In addition, the M6 chip features the first-ever dual Neural Engine with two 16-core engines, up from one in previous chips. The M6 ...

Top Rated Comments

104 months ago
This is a crucial keynote for Apple. It will show us their direction for next few years. If there is nothing interesting (nice tech for a reasonable price), I will have to get out of the ecosystem.
Score: 102 Votes (Like | Disagree)
keysofanxiety Avatar
104 months ago
Hoorah! Right, time to overanalyse the invitation email image.

The handwritten-style text is easy: definitely a new iPad and probably a new pen. The colours are a little more difficult.

I ran the image through an in-house AI to analyse every hex code contained in the image, including the background grey (#F8F8F8). 143 separate colours were detected. Using an algorithm to discern the median of the bi-linear interpolation, sequenced with the quadrature of the Gaussian noise, I just had to finally convert the exported topology via a histogramic equalisation to render as a hyperfocal image.

The results are below.





Attachment Image
Score: 85 Votes (Like | Disagree)
inkswamp Avatar
104 months ago
Thank goodness. The whiners in these forums will give it a break until Oct 30 11:01am (1 min after the event ends)
You know, when Apple literally has machines that haven't been touched in 4 years, it's really not fair to call people whiners. There are certain expectations about tech products that Apple has been neglecting in regard to their computers. It's not whining.
Score: 49 Votes (Like | Disagree)
Icaras Avatar
104 months ago
Redesigned iMac!
Redesigned iMac!
Redesigned iMac!

Come on Apple! Honor it's 20th year anniversary!
Score: 33 Votes (Like | Disagree)
104 months ago
I wonder why this is in NYC and not at Apple HQ like all other events.
Score: 33 Votes (Like | Disagree)
104 months ago
Yes! I feel like a kid! These invites never get old.
Score: 32 Votes (Like | Disagree)
Latest Stories
Apple Intelligence Taking up 30GB+ on Some Macs Running macOS 27
Apple Intelligence Taking up 30GB+ on Some Macs Running macOS 27
30 minutes ago
New Mac Mini Has Two Storage Downsides, Including Unremovable SSD
New Mac Mini Has Two Storage Downsides, Including Unremovable SSD
8 hours ago
Apple Card Savings Account's Interest Rate Just Went Up
Apple Card Savings Account's Interest Rate Just Went Up
8 hours ago
Apple Releases First Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases First Public Betas of iOS 27.2 and macOS Golden Gate 27.2
12 hours ago
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
14 hours ago
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
15 hours ago
Shazam App for iPhone Updated With New Icon and iMessage Stickers
Shazam App for iPhone Updated With New Icon and iMessage Stickers
15 hours ago
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
16 hours ago
Apple Releases Firmware Update for Beats 360
Apple Releases Firmware Update for Beats 360
17 hours ago
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
17 hours ago
Apple Puts AirTag-Sized AI Pin on Hold
Apple Puts AirTag-Sized AI Pin on Hold
18 hours ago
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
18 hours ago
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
18 hours ago
Apple Will Soon Announce an All-New Operating System
Apple Will Soon Announce an All-New Operating System
19 hours ago
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
19 hours ago
Apple's Smart Glasses to Enter a Rapidly Growing Market
Apple's Smart Glasses to Enter a Rapidly Growing Market
19 hours ago
Apple Event This October? These 7 New Products Expected Next Month
Apple Event This October? These 7 New Products Expected Next Month
19 hours ago
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
21 hours ago
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
21 hours ago
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
22 hours ago
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
22 hours ago
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
23 hours ago
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
23 hours ago
Apple Quietly Excludes Older iPhones From New Camera Feature
Apple Quietly Excludes Older iPhones From New Camera Feature
1 day ago
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
1 day ago
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
1 day ago
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
2 days ago
You Can No Longer Downgrade From iOS 27 to iOS 26
You Can No Longer Downgrade From iOS 27 to iOS 26
2 days ago
macOS 27.2 Beta Brings New Volume and Brightness Sliders
macOS 27.2 Beta Brings New Volume and Brightness Sliders
2 days ago
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
2 days ago