Apple Invites Media to October 30th Event in New York City

Apple today sent out media invites for a second major 2018 event set to be held in New York City on Tuesday, October 30 at the Brooklyn Academy of Music, Howard Gilman Opera House.

Apple's October event, which will focus on products not introduced at the iPhone-centric event in September, will kick off at 10:00 a.m. Eastern Time.

appleinvitesoctober

Image via Neil Cybart

Apple sent out multiple different Apple logo designs on the invitations that it sent out to members of the media, all of which feature the tagline "There's more in the making."

appleinvitesdesign2

Image via Todd Haselton

We're still awaiting multiple product refreshes before the end of 2018, including updates to several Mac models and the iPad Pro, which are likely to see a debut at the event.

appleinvitedesign3

Image via Lance Ulanoff

2018 iPad Pro models are expected to adopt an iPhone X-style design with no Home button, slimmer bezels, and a TrueDepth camera system that will enable Face ID for biometric authentication.

appleinvitedesign4

Image via Joanna Stern

While the iPad Pro is expected to continue to use an LCD rather than OLED due to the high price of OLED displays, rumors suggest it could adopt a USB-C port instead of a Lightning port and that the headphone jack could potentially be eliminated.

ipadproconcept

2018 iPad Pro mockup by Álvaro Pabesio

Along with new iPad Pro models, we're also expecting refreshes to the MacBook line. Refreshed 12-inch MacBooks are said to be in the works, and based on rumors, Apple has developed a low-cost notebook with a Retina display that could be positioned as an updated MacBook Air.

The Mac mini, which has not been updated for more than 1,400 days, is expected to be refreshed for the first time since 2014. We don't know a lot about what to expect for the Mac mini update, but upgraded internals and faster processors are a sure thing.

It's possible that at this iPad and Mac-focused event, we'll also hear more about the modular Mac Pro that Apple is working on for a 2019 debut.

Apple's 2018 keynote event will begin at 10:00 a.m. Eastern Time. Apple typically streams the event live on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: iPad Pro, MacBook Air, Mac mini
Related Forums: MacBook, MacBook Air, Mac mini

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...

Top Rated Comments

Martius Avatar
93 months ago
This is a crucial keynote for Apple. It will show us their direction for next few years. If there is nothing interesting (nice tech for a reasonable price), I will have to get out of the ecosystem.
Score: 102 Votes (Like | Disagree)
keysofanxiety Avatar
93 months ago
Hoorah! Right, time to overanalyse the invitation email image.

The handwritten-style text is easy: definitely a new iPad and probably a new pen. The colours are a little more difficult.

I ran the image through an in-house AI to analyse every hex code contained in the image, including the background grey (#F8F8F8). 143 separate colours were detected. Using an algorithm to discern the median of the bi-linear interpolation, sequenced with the quadrature of the Gaussian noise, I just had to finally convert the exported topology via a histogramic equalisation to render as a hyperfocal image.

The results are below.





Attachment Image
Score: 85 Votes (Like | Disagree)
inkswamp Avatar
93 months ago
Thank goodness. The whiners in these forums will give it a break until Oct 30 11:01am (1 min after the event ends)
You know, when Apple literally has machines that haven't been touched in 4 years, it's really not fair to call people whiners. There are certain expectations about tech products that Apple has been neglecting in regard to their computers. It's not whining.
Score: 49 Votes (Like | Disagree)
Icaras Avatar
93 months ago
Redesigned iMac!
Redesigned iMac!
Redesigned iMac!

Come on Apple! Honor it's 20th year anniversary!
Score: 33 Votes (Like | Disagree)
mikeb13 Avatar
93 months ago
I wonder why this is in NYC and not at Apple HQ like all other events.
Score: 33 Votes (Like | Disagree)
zahuh Avatar
93 months ago
Yes! I feel like a kid! These invites never get old.
Score: 32 Votes (Like | Disagree)