Hands-On With the New Nike+ Apple Watch Series 4

Today is the official launch date of the new Nike+ Apple Watch Series 4 models, which were available for pre-order on September 14 alongside other Apple Watch Series 4 models, but had a later release timeline.

We got our hands on one of the new Nike+ Apple Watches this morning to show off the custom watch faces and the new reflective bands that Apple has designed.


Design wise, the Nike+ Apple Watches are identical to Apple's standard aluminum Apple Watch Series 4 models, with aluminum casings and Ion-X glass covering the display.

Nike+ Apple Watches are also priced the same and come in 40 and 44mm size options, but colors are limited to silver and space gray aluminum.

There are two perforated Sport Bands and two new Sport Loops made with a reflective fabric, which is a new option this year. The Nike+ model in our video is the 44mm Space Gray version with a Black Nike Sport Loop.

According to Apple, the new Nike Sport Loops are woven with a reflective thread that's meant to shimmer when the light strikes it for more peace of mind when running at night, but in our testing, it was pretty muted.

These reflective bands are exclusive to the Nike+ Apple Watch right now and can't be purchased separately.

In addition to the unique bands, Apple Watch Nike+ models also feature exclusive Nike+ watch faces that are not available on other Apple Watch models. There's a digital watch face and an analog watch face, both of which can be customized with different colors.

The new Nike+ Apple Watch models can be purchased from Apple at prices starting at $399 for the 40mm GPS version and $429 for the 44mm GPS version. LTE models cost $100 more.

Orders placed today from the Apple online store in the U.S. will not ship out until early November, but some retail locations do have stock for immediate pickup.

Nike+ Apple Watches are available in Australia, Austria, Bahrain, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, Ireland, Italy, Japan, Kuwait, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, the UAE, the U.K., and the U.S.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

AngerDanger Avatar
28 months ago

A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:

You have no way of knowing it. Perhaps Jobs would've seen the Nike logo as part of the appeal for those looking to signal their athleticism.

Oh, wait, did you get an early copy of this book?



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Score: 65 Votes (Like | Disagree)
Klae17 Avatar
28 months ago

A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:

He's the one that started the co-branding with Nike, would he be getting out of his grave with excitement?
Score: 29 Votes (Like | Disagree)
supertomtom Avatar
28 months ago

A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:

I’m sure SJ’s fine with having the Nike logo alongside Apple’s :apple: :D

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Score: 20 Votes (Like | Disagree)
mattmurphy Avatar
28 months ago
You are very much mistaken about the band. It is incredibly reflective. SHOCKINGLY reflective. The thing is, it only reflects light directly back at the light source. Therefore even shining a flashlight at it from up close will not let you see anything interesting. To start to see the effect place the flashlight next to your eye and look at the band. For the most impressive angle pull out a phone and take a video with the phone’s flashlight on. The camera is close enough to the led that the band will turn bring white. The idea is that while people in passing cars at night can see it, it looks normal to everyone else. That way you, and everyone not holding a flashlight next to their eye will always see it as a black band. If it were not like this, it would be glowing all day which would be both destracting for you and people around you, as well as really ugly.

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Score: 15 Votes (Like | Disagree)
chucker23n1 Avatar
28 months ago

A Nike logo branding within the watch, SJ would definitely getting out from his graveyard. Next thing carriers logo on iPhones. :mad:

These two things launched while Steve was alive:





He didn't seem to mind.
Score: 13 Votes (Like | Disagree)
alfonsog Avatar
28 months ago
I usually get the SS watch but because of Nike's endorsements I'm going to get the Nike one this time, even though I wear Brook's.
Score: 7 Votes (Like | Disagree)

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