Apple Earns Top Spot as World's Most Valuable Brand for Sixth Consecutive Year

Apple remained the world's most valuable brand this year, according to Interbrand's Best Global Brands Report for 2018. With its position at the #1 spot again, Apple has topped Interbrand's annual rankings for the sixth consecutive year.


Apple's brand value grew by about 15 percent and increased to $214.5 billion, up from $184.1 billion in 2017. Apple beat out Google ($155.5 billion), Amazon ($100.7 billion), Microsoft ($92.7 billion), and Coca-Cola ($66.3 billion), rounding out the top five spots. Apple and Google have remained the #1 and #2 spots for several years, and this year Amazon rose from #5 to #3 on the rankings.

“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Global Chief Executive Officer of Interbrand.

Because of this, Amazon led the Top Growing Brands category with 56 percent growth, followed by Netflix (45 percent), Gucci (30 percent), Salseforce.com (23 percent), and Louis Vuitton (23 percent). Facebook held the #1 spot as the Top Growing Brand for five years in a row, until this year, as it declined six percent and disappeared from this category.

On the main list of 100 most valuable brands, other companies include Samsung (#6), Facebook (#9), Disney (#14), Philips (#42), Netflix (#66), PayPal (#73), Spotify (#92), and Nintendo (#99).

To determine a brand's cumulative value, Interbrand considers the financial performance of branded products products and services, the role the brand plays in purchase decisions, the brand's competitive strength, its ability to create loyalty, and sustainability for demand and profit into the future.

Top Rated Comments

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Avatar
27 months ago

Not a nice feeling as customers to know you're being milked for every last penny by an overtly greed driven organisation.

My Apple products have been worth every cent.
Score: 7 Votes (Like | Disagree)
Avatar
27 months ago

Not a nice feeling as customers to know you're being milked for every last penny by an overtly greed driven organisation.

Milked? Now that's a real hoot. Apple manufacturing and selling roughly 600,000 phones per day, everyday of the year on average, to people who willingly open their wallets, indicates otherwise.

Apple's products may be too expensive for you. And that's OK. There are plenty of other phone manufacturers out there.
Score: 6 Votes (Like | Disagree)
Avatar
27 months ago

Please cite your evidence which proves your assertion - note I say evidence not 'opinion'.

Sorry, I'm not able to ask 200+ million people if they see good value in the Apple products they purchase. However, since the majority are repeat customers, and there are plenty of products from other manufacturers available for purchase if they didn't like the value proposition Apple offers, I'll go with my assertion.

Again, it's ok for you to feel differently.
Score: 3 Votes (Like | Disagree)
Avatar
27 months ago

And the stock price reflects this. AAPL is funding my Microsoft, Bose, and Samsung purchases. :) My thanks to all of the die-hard Apple fans! Won't last forever, but good for another couple of years.

people been saying this since steve jobs died.
congrats on the money your making though
Score: 3 Votes (Like | Disagree)
Avatar
27 months ago

Not a nice feeling as customers to know you're being milked for every last penny by an overtly greed driven organisation.

I doubt that customers feel that way. Otherwise, they would have not been buying Apple products. :D
Score: 3 Votes (Like | Disagree)
Avatar
27 months ago

And the stock price reflects this. AAPL is funding my Microsoft, Bose, and Samsung purchases. :) My thanks to all of the die-hard Apple fans! Won't last forever, but good for another couple of years.

If you’re selling shares to buy BOSE, you don’t have your priorities set straight
Score: 2 Votes (Like | Disagree)

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