Apple Music is partnering with ABC's late night show "Jimmy Kimmel Live!" for a series of live performances by emerging artists, as part of a second season of its "Up Next" program introduced last year, according to Variety.
In addition to the live performances on the Jimmy Kimmel Live! show, the partnership will include the creation of a custom content package for each emerging artist or group, including production of a live EP and a filmed interview with DJ Zane Lowe for Beats 1, the official radio station of Apple Music.
The first group to be featured will be K-Pop dance act NCT 127, who are scheduled to perform next Monday, October 8.
As part of its "Up Next" program, Apple has highlighted one emerging artist per month with a featured banner in the "Browse" tab of Apple Music. Promoted content has ranged from short videos and documentaries to playlists and EPs. The video content is usually promoted on YouTube and Twitter as well.
The first season of "Up Next" featured Grammy-nominated artists Khalid, 6LACK, and Daniel Caesar, in addition to Latin sensation Bad Bunny, Aria-winning Amy Shark, Billie Eilish, Greta Van Fleet, Stefflon Don, Sigrid, and others. Some of the artists performed live on The Late Late Show with James Corden.
Top Rated Comments
This apple entertainment expansion crap isn’t impressive so far. Not impressed.
[doublepost=1538431008][/doublepost] * Politicized his baby needing heart surgery
I know if I were that baby and grew up knowing daddy was politicizing my pre existing condition, on television, I might not be as amused or “touched” by it.