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Apple and Tim Cook Celebrate iPhone XS, XS Max, and Apple Watch Series 4 Launch Day

As customers around the world begin getting their hands on the brand new iPhone XS, XS Max, and Apple Watch Series 4, Apple and CEO Tim Cook today shared images from the September 21 launch.

Cook started the morning by tweeting four images of customers in Apple's retail stores interacting with the Apple Watch Series 4 and iPhone XS, saying that he's thrilled for users to finally be able to try out the devices on their own.



Apple Stores globally open at 8:00 a.m. local time to allow customers to pick up their reserved devices and make walk-in purchases, and Apple posted pictures of customers at Apple Stores in Singapore, Japan, and Sydney.

Apple Orchard Road, Singapore

The images shared by Apple depict a line of hundreds of people waiting outside Apple Orchard Road in Singapore, and a few show customers inside once the store opened, with their new iPhone XS and Apple Watch Series 4 devices in hand.

Apple Orchard Road, Singapore

Apple Kyoto in Japan was busy as well, with many customers seen trying on the Apple Watch Series 4 in numerous styles.

Apple Kyoto, Japan

In Sydney, Australia, Apple shared a glimpse into the pre-launch preparations performed by employees in the store ahead of customers' arrival.

Apple Sydney

As usual, customers in New Zealand and Australia were the first to receive their iPhone XS, XS Max, and Apple Watch pre-orders due to the time zone differences. As the day moves on, United States users waiting outside Apple Stores will be able to begin purchasing the new devices at 8:00 a.m. local time, and deliveries will occur throughout the day.

Related Roundups: Apple Watch, watchOS 5, iPhone XS


Top Rated Comments

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11 weeks ago
For the first time ever I won't be getting any of the new phones. They've simply become unaffordable, especially when there are similar phones that are much more competitively priced. As for the 'budget' range Xr, that's simply too big. It looks like they're simply aiming at the rich Chinese market now and damn the rest of us.
Rating: 12 Votes
11 weeks ago
Cool! Hope everyone enjoys their new devices!
Rating: 11 Votes
11 weeks ago

Look at them so happy to be wasting their money.
Hope they enjoy their shiny new devices though.


Grateful that you are here to safeguard the money that each of us personally earns. I am planning to buy a new car next year, and I will certainly check in with you to make sure I make a wise decision in this regard.
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0.7 inch screen size increase and the Apple fans go wild.


yeah, because that's the only difference, especially for those who own a 5S, 6, 6S, 6, 7S, or 8.
Rating: 10 Votes
11 weeks ago

Typically when you buy something you are wasting it. Should I have said "using" their money? That wouldn't sound right.


Waste implies lack of purpose. A smartphone is arguably the most used tool most people use on a daily basis, so there is lots of service rendered in return for the exchange of money.
Rating: 8 Votes
11 weeks ago

You’re simply not a target for Apple. I would simply say move to a more simple device like and android. It’s quite simple.


Stop equating simple with Android, that just shows your ignorance.

Good to see the debut of the new hardware going well.
Rating: 5 Votes
11 weeks ago
I used to love going in Apple stores and seeing all the many different products. Now it's mainly phones, watches and cases. Not good.


Which Apple stores do you visit? I see Macs, iphones, iPads, watches, headphones, speakers, cases, accessories. Everything apples does is showcased.
Rating: 5 Votes
11 weeks ago
Everyone looks so happy! Amazing how material things make people so happy!!
Rating: 5 Votes
11 weeks ago
Got my watch this morning. Went to the local Apple store at 6am, I was 4th in line!

Nice to have a watch again!
Rating: 4 Votes
11 weeks ago

For the first time ever I won't be getting any of the new phones. They've simply become unaffordable, especially when there are similar phones that are much more competitively priced. As for the 'budget' range Xr, that's simply too big. It looks like they're simply aiming at the rich Chinese market now and damn the rest of us.

You’re simply not a target for Apple. I would simply say move to a more simple device like and android. It’s quite simple.
Rating: 3 Votes
11 weeks ago

Everyone looks so happy! Amazing how material things make people so happy!!

Maybe you're looking for metaphysicalrumors.com.
Rating: 3 Votes

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