Apple and Tim Cook Celebrate iPhone XS, XS Max, and Apple Watch Series 4 Launch Day

As customers around the world begin getting their hands on the brand new iPhone XS, XS Max, and Apple Watch Series 4, Apple and CEO Tim Cook today shared images from the September 21 launch.

Cook started the morning by tweeting four images of customers in Apple's retail stores interacting with the Apple Watch Series 4 and iPhone XS, saying that he's thrilled for users to finally be able to try out the devices on their own.

921 iphone apple watch launch

Apple Stores globally open at 8:00 a.m. local time to allow customers to pick up their reserved devices and make walk-in purchases, and Apple posted pictures of customers at Apple Stores in Singapore, Japan, and Sydney.

iphone xs launch singapore 2

Apple Orchard Road, Singapore

The images shared by Apple depict a line of hundreds of people waiting outside Apple Orchard Road in Singapore, and a few show customers inside once the store opened, with their new iPhone XS and Apple Watch Series 4 devices in hand.

iphone xs launch singapore

Apple Orchard Road, Singapore

Apple Kyoto in Japan was busy as well, with many customers seen trying on the Apple Watch Series 4 in numerous styles.

apple watch launch day

Apple Kyoto, Japan

In Sydney, Australia, Apple shared a glimpse into the pre-launch preparations performed by employees in the store ahead of customers' arrival.

iphone apple watch launch sydney

Apple Sydney

As usual, customers in New Zealand and Australia were the first to receive their iPhone XS, XS Max, and Apple Watch pre-orders due to the time zone differences. As the day moves on, United States users waiting outside Apple Stores will be able to begin purchasing the new devices at 8:00 a.m. local time, and deliveries will occur throughout the day.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPhone

Top Rated Comments

wyarp Avatar
71 months ago
For the first time ever I won't be getting any of the new phones. They've simply become unaffordable, especially when there are similar phones that are much more competitively priced. As for the 'budget' range Xr, that's simply too big. It looks like they're simply aiming at the rich Chinese market now and damn the rest of us.
Score: 12 Votes (Like | Disagree)
WhoDatWayne Avatar
71 months ago
Cool! Hope everyone enjoys their new devices!
Score: 11 Votes (Like | Disagree)
az431 Avatar
71 months ago
Look at them so happy to be wasting their money.
Hope they enjoy their shiny new devices though.
Grateful that you are here to safeguard the money that each of us personally earns. I am planning to buy a new car next year, and I will certainly check in with you to make sure I make a wise decision in this regard.
[doublepost=1537537901][/doublepost]
0.7 inch screen size increase and the Apple fans go wild.
yeah, because that's the only difference, especially for those who own a 5S, 6, 6S, 6, 7S, or 8.
Score: 10 Votes (Like | Disagree)
yaxomoxay Avatar
71 months ago
Typically when you buy something you are wasting it. Should I have said "using" their money? That wouldn't sound right.
Waste implies lack of purpose. A smartphone is arguably the most used tool most people use on a daily basis, so there is lots of service rendered in return for the exchange of money.
Score: 8 Votes (Like | Disagree)
H.E. Pennypacker Avatar
71 months ago
I used to love going in Apple stores and seeing all the many different products. Now it's mainly phones, watches and cases. Not good.Which Apple stores do you visit? I see Macs, iphones, iPads, watches, headphones, speakers, cases, accessories. Everything apples does is showcased.
Score: 5 Votes (Like | Disagree)
H.E. Pennypacker Avatar
71 months ago
Everyone looks so happy! Amazing how material things make people so happy!!
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...