Apple and Tim Cook Celebrate iPhone XS, XS Max, and Apple Watch Series 4 Launch Day

As customers around the world begin getting their hands on the brand new iPhone XS, XS Max, and Apple Watch Series 4, Apple and CEO Tim Cook today shared images from the September 21 launch.

Cook started the morning by tweeting four images of customers in Apple's retail stores interacting with the Apple Watch Series 4 and iPhone XS, saying that he's thrilled for users to finally be able to try out the devices on their own.

Apple Stores globally open at 8:00 a.m. local time to allow customers to pick up their reserved devices and make walk-in purchases, and Apple posted pictures of customers at Apple Stores in Singapore, Japan, and Sydney.

The images shared by Apple depict a line of hundreds of people waiting outside Apple Orchard Road in Singapore, and a few show customers inside once the store opened, with their new iPhone XS and Apple Watch Series 4 devices in hand.

Apple Kyoto in Japan was busy as well, with many customers seen trying on the Apple Watch Series 4 in numerous styles.

In Sydney, Australia, Apple shared a glimpse into the pre-launch preparations performed by employees in the store ahead of customers' arrival.

As usual, customers in New Zealand and Australia were the first to receive their iPhone XS, XS Max, and Apple Watch pre-orders due to the time zone differences. As the day moves on, United States users waiting outside Apple Stores will be able to begin purchasing the new devices at 8:00 a.m. local time, and deliveries will occur throughout the day.