Apple and Tim Cook Celebrate iPhone XS, XS Max, and Apple Watch Series 4 Launch Day

As customers around the world begin getting their hands on the brand new iPhone XS, XS Max, and Apple Watch Series 4, Apple and CEO Tim Cook today shared images from the September 21 launch.

Cook started the morning by tweeting four images of customers in Apple's retail stores interacting with the Apple Watch Series 4 and iPhone XS, saying that he's thrilled for users to finally be able to try out the devices on their own.

921 iphone apple watch launch

Apple Stores globally open at 8:00 a.m. local time to allow customers to pick up their reserved devices and make walk-in purchases, and Apple posted pictures of customers at Apple Stores in Singapore, Japan, and Sydney.

iphone xs launch singapore 2

Apple Orchard Road, Singapore

The images shared by Apple depict a line of hundreds of people waiting outside Apple Orchard Road in Singapore, and a few show customers inside once the store opened, with their new iPhone XS and Apple Watch Series 4 devices in hand.

iphone xs launch singapore

Apple Orchard Road, Singapore

Apple Kyoto in Japan was busy as well, with many customers seen trying on the Apple Watch Series 4 in numerous styles.

apple watch launch day

Apple Kyoto, Japan

In Sydney, Australia, Apple shared a glimpse into the pre-launch preparations performed by employees in the store ahead of customers' arrival.

iphone apple watch launch sydney

Apple Sydney

As usual, customers in New Zealand and Australia were the first to receive their iPhone XS, XS Max, and Apple Watch pre-orders due to the time zone differences. As the day moves on, United States users waiting outside Apple Stores will be able to begin purchasing the new devices at 8:00 a.m. local time, and deliveries will occur throughout the day.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forums: Apple Watch, iPhone

Top Rated Comments

wyarp Avatar
44 months ago
For the first time ever I won't be getting any of the new phones. They've simply become unaffordable, especially when there are similar phones that are much more competitively priced. As for the 'budget' range Xr, that's simply too big. It looks like they're simply aiming at the rich Chinese market now and damn the rest of us.
Score: 12 Votes (Like | Disagree)
WhoDatWayne Avatar
44 months ago
Cool! Hope everyone enjoys their new devices!
Score: 11 Votes (Like | Disagree)
az431 Avatar
44 months ago
Look at them so happy to be wasting their money.
Hope they enjoy their shiny new devices though.
Grateful that you are here to safeguard the money that each of us personally earns. I am planning to buy a new car next year, and I will certainly check in with you to make sure I make a wise decision in this regard.
[doublepost=1537537901][/doublepost]
0.7 inch screen size increase and the Apple fans go wild.
yeah, because that's the only difference, especially for those who own a 5S, 6, 6S, 6, 7S, or 8.
Score: 10 Votes (Like | Disagree)
yaxomoxay Avatar
44 months ago
Typically when you buy something you are wasting it. Should I have said "using" their money? That wouldn't sound right.
Waste implies lack of purpose. A smartphone is arguably the most used tool most people use on a daily basis, so there is lots of service rendered in return for the exchange of money.
Score: 8 Votes (Like | Disagree)
H.E. Pennypacker Avatar
44 months ago
I used to love going in Apple stores and seeing all the many different products. Now it's mainly phones, watches and cases. Not good.Which Apple stores do you visit? I see Macs, iphones, iPads, watches, headphones, speakers, cases, accessories. Everything apples does is showcased.
Score: 5 Votes (Like | Disagree)
H.E. Pennypacker Avatar
44 months ago
Everyone looks so happy! Amazing how material things make people so happy!!
Score: 5 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...