New Apple Watch Series 4 Faces Were Captured as Live Effects, Not Computer Rendered

The Apple Watch Series 4 has multiple new watch faces for users to choose from, including Fire, Water, Liquid Metal, and Vapor faces that were custom-designed for Series 4 to interact with the edges of its larger display. Apple briefly showed off these faces during its September 12 keynote in Cupertino, but more information about the making of the watch faces has been shared today in a new behind-the-scenes video by Cool Hunting.

apple watch s4 lab

Left image via Cool Hunting

Alan Dye, vice president of user interface design at Apple, revealed that the visuals seen in each Fire, Water, Liquid Metal, and Vapor Apple Watch face were not rendered through a computer, but were shot using high resolution video capturing real fire, water, liquid metal, and vapor elements. The watch faces were captured in one of Apple's design labs, which can be seen in the video below.


Dye said that while the design team could have gone digital for the faces, they opted for the live effects recorded in a studio:

Talking to Alan Dye, Vice President of User Interface Design at Apple, about this particular project he shared that “it’s more of a story about the design team. We could have done this digitally, but we shot this all in a studio. It’s so indicative of how the design team works—bringing our best and varied talents together to create these faces.”

...When asked about how these face concepts were chosen Dye shared that “in terms of design in general, for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

The visual faces aren't the only new watch faces on Series 4. You'll also be able to choose from the Infograph face, which supports up to eight complications, as well as a redesigned Modular watch face. watchOS 5 also has a few new watch faces, including one for the mindfulness app Breathe.

Apple Watch Series 4 launches tomorrow, September 21, and ahead of its debut reviews for the smartwatch have already emerged. Most reviewers say that this generation is definitely worth an upgrade if you're on an older model Apple Watch, thanks to the new screen, haptic digital crown, improved health tracking, speed, and more.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
Apple MacBook Pro M4 hero

These 5 Apple Products Will Reportedly Be Upgraded With OLED Displays

Friday January 16, 2026 7:07 pm PST by
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes. Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest. A new iPad Air is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Thursday January 15, 2026 11:19 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased. iPhone ...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Friday January 16, 2026 12:12 pm PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...

Top Rated Comments

Takeo Avatar
96 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
“I'm as proud of what we don't do as I am of what we do.”

― Steve Jobs
Score: 13 Votes (Like | Disagree)
linkmaster02 Avatar
96 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
One of the pillars of the user-centered design process is iteration, which means things will be changed, added, and discarded. I don't know where you're getting "design by committee" from that quote.
Score: 9 Votes (Like | Disagree)
Justanotherfanboy Avatar
96 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Not trying to pick a fight- but you couldn’t be more wrong!
This comment seems to almost EXACTLY mimic Steve’s famous “1,000 no’s” comment:
https://www.goodreads.com/quotes/629613-people-think-focus-means-saying-yes-to-the-thing-you-ve
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
96 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Pretty sure that's exactly what Steve Jobs' mentality was. It's difficult to do everything and it takes more discipline and vision to remove features rather than add them - else you'll be left with some bastardised product which does everything okay but excels in neither.

These post-Jobs comments are ridiculous, especially when they directly contradict what he said. It just makes you look like you don't know what you're talking about. I'm weary of reading them.

EDIT: beaten to the punch.
Score: 5 Votes (Like | Disagree)
Takeo Avatar
96 months ago
Your language suggests to me that you attend many meetings. Not a criticism, just an observation.
Iteration doesn’t mean design by committee. Any designer, working solo or in a team, tries a ton of things before getting to something that works. That’s not design by committee. That’s just the design process. Design by committee is when you have a group non-designers (often managers) that know nothing about design all adding their useless opinions and expecting these opinions to be given equal weight. That’s not Apple.
Score: 5 Votes (Like | Disagree)
stanman64 Avatar
96 months ago
This is seriously cool.

I’m loving these behind the scenes videos Apple is putting out. I could watch a whole documentary on how Apple shoots things.
Score: 3 Votes (Like | Disagree)