New Apple Watch Series 4 Faces Were Captured as Live Effects, Not Computer Rendered

The Apple Watch Series 4 has multiple new watch faces for users to choose from, including Fire, Water, Liquid Metal, and Vapor faces that were custom-designed for Series 4 to interact with the edges of its larger display. Apple briefly showed off these faces during its September 12 keynote in Cupertino, but more information about the making of the watch faces has been shared today in a new behind-the-scenes video by Cool Hunting.

apple watch s4 lab

Left image via Cool Hunting

Alan Dye, vice president of user interface design at Apple, revealed that the visuals seen in each Fire, Water, Liquid Metal, and Vapor Apple Watch face were not rendered through a computer, but were shot using high resolution video capturing real fire, water, liquid metal, and vapor elements. The watch faces were captured in one of Apple's design labs, which can be seen in the video below.


Dye said that while the design team could have gone digital for the faces, they opted for the live effects recorded in a studio:

Talking to Alan Dye, Vice President of User Interface Design at Apple, about this particular project he shared that “it’s more of a story about the design team. We could have done this digitally, but we shot this all in a studio. It’s so indicative of how the design team works—bringing our best and varied talents together to create these faces.”

...When asked about how these face concepts were chosen Dye shared that “in terms of design in general, for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

The visual faces aren't the only new watch faces on Series 4. You'll also be able to choose from the Infograph face, which supports up to eight complications, as well as a redesigned Modular watch face. watchOS 5 also has a few new watch faces, including one for the mindfulness app Breathe.

Apple Watch Series 4 launches tomorrow, September 21, and ahead of its debut reviews for the smartwatch have already emerged. Most reviewers say that this generation is definitely worth an upgrade if you're on an older model Apple Watch, thanks to the new screen, haptic digital crown, improved health tracking, speed, and more.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iPhone 17 Pro Colors

iPhone 17 Pro Max Teardown Reveals Qualcomm's Snapdragon X80 Modem for 5G

Friday September 19, 2025 7:39 am PDT by
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still. A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...

Top Rated Comments

Takeo Avatar
92 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
“I'm as proud of what we don't do as I am of what we do.”

― Steve Jobs
Score: 13 Votes (Like | Disagree)
linkmaster02 Avatar
92 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
One of the pillars of the user-centered design process is iteration, which means things will be changed, added, and discarded. I don't know where you're getting "design by committee" from that quote.
Score: 9 Votes (Like | Disagree)
Justanotherfanboy Avatar
92 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Not trying to pick a fight- but you couldn’t be more wrong!
This comment seems to almost EXACTLY mimic Steve’s famous “1,000 no’s” comment:
https://www.goodreads.com/quotes/629613-people-think-focus-means-saying-yes-to-the-thing-you-ve
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
92 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Pretty sure that's exactly what Steve Jobs' mentality was. It's difficult to do everything and it takes more discipline and vision to remove features rather than add them - else you'll be left with some bastardised product which does everything okay but excels in neither.

These post-Jobs comments are ridiculous, especially when they directly contradict what he said. It just makes you look like you don't know what you're talking about. I'm weary of reading them.

EDIT: beaten to the punch.
Score: 5 Votes (Like | Disagree)
Takeo Avatar
92 months ago
Your language suggests to me that you attend many meetings. Not a criticism, just an observation.
Iteration doesn’t mean design by committee. Any designer, working solo or in a team, tries a ton of things before getting to something that works. That’s not design by committee. That’s just the design process. Design by committee is when you have a group non-designers (often managers) that know nothing about design all adding their useless opinions and expecting these opinions to be given equal weight. That’s not Apple.
Score: 5 Votes (Like | Disagree)
stanman64 Avatar
92 months ago
This is seriously cool.

I’m loving these behind the scenes videos Apple is putting out. I could watch a whole documentary on how Apple shoots things.
Score: 3 Votes (Like | Disagree)