iPhone XR Could Account for Over Half of New iPhone Sales in Second Half of 2018

Global shipments of Apple's new iPhone lineup should exceed 85 million units in the second half of the year, according to research conducted by DigiTimes, with the more budget-friendly iPhone XR expected to account for over half of all sales.

iphonexr

Shipments of the LCD-based 6.1-inch iPhone XR are expected to account for over 50 percent of combined shipments of the new three models being released, although the availability of the iPhone XR will come on October 26 compared to September 21 for iPhone Xs and Xs Max.

Total iPhone shipments – including older-generation models – are expected to top 127 million units in the second half of 2018, representing "modest growth" for the tech giant's mobile business. Meanwhile, Apple's total smartphone revenue is likely to reach nearly $100 billion in the second half of the year, which is a 10 percent increase compared to the previous year.

The estimates for the new iPhone XS, XS Max and XR are said to be based on supply chain information, combined with Apple's annual sales and the average selling prices over previous years.

Apple's lower-spec iPhone XR features an edge-to-edge "Liquid Retina" LCD display with wide color and True Tone support, and the same all-screen design as the OLED-based iPhone Xs and Xs Max, but with an aluminum frame instead of stainless steel.

Other downgrades from the iPhone XS that make the XR cheaper include a single-lens rear facing camera instead of the dual lens on the XS, and a lack of 3D Touch support.

It comes in White, Black, Blue, Coral, Yellow, and (PRODUCT)Red colors, and will be available in 64GB, 128GB and 256GB models. Pre-orders for Apple's new smartphones begin on Friday, September 14, ahead of an official launch a week later on Friday, September 21 in over 30 countries and territories.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
terminal macos tahoe

Apple's Terminal App Gets Colorful Redesign in macOS Tahoe

Monday June 16, 2025 4:12 am PDT by
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted. The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

Mydel Avatar
88 months ago
I hope they will take huge financial hit next quarter. The prices are a joke. And that comes from the person who can afford it! I need to see the review of the XR to decide. Overall I would say that is my next phone but I wanna see how the screen looks like. Im not overly optimistic taking under consideration the PPI
Score: 31 Votes (Like | Disagree)
Ebok Avatar
88 months ago
I hope they will take huge financial hit next quarter. The prices are a joke. And that comes from the person who can afford it! I need to see the review of the XR to decide. Overall I would say that is my next phone but I wanna see how the screen looks like. Im not overly optimistic taking under consideration the PPI
Agree. I can afford the high end model without taking a financial hit.

But as I get older I’m becoming more smart with my money. $1700 in Canada for the Xs Max because it has OLED and a better camera is just stupid.
Score: 26 Votes (Like | Disagree)
M.PaulCezanne Avatar
88 months ago
720p display for $750?
Score: 20 Votes (Like | Disagree)
dan9700 Avatar
88 months ago
I just want that blue wallpaper
Score: 11 Votes (Like | Disagree)
69Mustang Avatar
88 months ago
In a way, I think it was smart for Apple to offer a separate launch, which emphasizes the XR to have its own sole launch in October by itself.
That separate launch is to ensure first adopters choose the top of the line, higher cost offerings. The S will have it's moment in the sun all to itself. It is the smart play.

The R is going to be a compelling offering for Apple. Minus the screen tech (OLED), resolution, and dual cams, the R has virtually all the goodies of the S. The resolution shouldn't be that big of a deal for anyone coming from one of Apple's previous none - plus models. Might be a let down for Plus model owners though. Either way, I like the R. My girls are getting this phone... next year.
Score: 10 Votes (Like | Disagree)
Narcaz Avatar
88 months ago
Ya think? Genius prediction given the prohibitive pricing on the XS models... :rolleyes:

Glassed Silver:mac

Faced with an unclear upgrade path, 6/S/7 Plus owners could decide to wait another year instead of buying the Xr with a lower display ppi and lack of dual camera/ 3D Touch. The clear successor in form of the XS Max won't be an option due to increased price. Apple is pushing too hard on price elasticity with the XS Max. It almost feels like they abandoned the european mass market.
Score: 9 Votes (Like | Disagree)