iPhone XR Could Account for Over Half of New iPhone Sales in Second Half of 2018

Global shipments of Apple's new iPhone lineup should exceed 85 million units in the second half of the year, according to research conducted by DigiTimes, with the more budget-friendly iPhone XR expected to account for over half of all sales.

iphonexr

Shipments of the LCD-based 6.1-inch iPhone XR are expected to account for over 50 percent of combined shipments of the new three models being released, although the availability of the iPhone XR will come on October 26 compared to September 21 for iPhone Xs and Xs Max.

Total iPhone shipments – including older-generation models – are expected to top 127 million units in the second half of 2018, representing "modest growth" for the tech giant's mobile business. Meanwhile, Apple's total smartphone revenue is likely to reach nearly $100 billion in the second half of the year, which is a 10 percent increase compared to the previous year.

The estimates for the new iPhone XS, XS Max and XR are said to be based on supply chain information, combined with Apple's annual sales and the average selling prices over previous years.

Apple's lower-spec iPhone XR features an edge-to-edge "Liquid Retina" LCD display with wide color and True Tone support, and the same all-screen design as the OLED-based iPhone Xs and Xs Max, but with an aluminum frame instead of stainless steel.

Other downgrades from the iPhone XS that make the XR cheaper include a single-lens rear facing camera instead of the dual lens on the XS, and a lack of 3D Touch support.

It comes in White, Black, Blue, Coral, Yellow, and (PRODUCT)Red colors, and will be available in 64GB, 128GB and 256GB models. Pre-orders for Apple's new smartphones begin on Friday, September 14, ahead of an official launch a week later on Friday, September 21 in over 30 countries and territories.

Related Forum: iPhone

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...

Top Rated Comments

Mydel Avatar
94 months ago
I hope they will take huge financial hit next quarter. The prices are a joke. And that comes from the person who can afford it! I need to see the review of the XR to decide. Overall I would say that is my next phone but I wanna see how the screen looks like. Im not overly optimistic taking under consideration the PPI
Score: 31 Votes (Like | Disagree)
Ebok Avatar
94 months ago
I hope they will take huge financial hit next quarter. The prices are a joke. And that comes from the person who can afford it! I need to see the review of the XR to decide. Overall I would say that is my next phone but I wanna see how the screen looks like. Im not overly optimistic taking under consideration the PPI
Agree. I can afford the high end model without taking a financial hit.

But as I get older I’m becoming more smart with my money. $1700 in Canada for the Xs Max because it has OLED and a better camera is just stupid.
Score: 26 Votes (Like | Disagree)
M.PaulCezanne Avatar
94 months ago
720p display for $750?
Score: 20 Votes (Like | Disagree)
dan9700 Avatar
94 months ago
I just want that blue wallpaper
Score: 11 Votes (Like | Disagree)
69Mustang Avatar
94 months ago
In a way, I think it was smart for Apple to offer a separate launch, which emphasizes the XR to have its own sole launch in October by itself.
That separate launch is to ensure first adopters choose the top of the line, higher cost offerings. The S will have it's moment in the sun all to itself. It is the smart play.

The R is going to be a compelling offering for Apple. Minus the screen tech (OLED), resolution, and dual cams, the R has virtually all the goodies of the S. The resolution shouldn't be that big of a deal for anyone coming from one of Apple's previous none - plus models. Might be a let down for Plus model owners though. Either way, I like the R. My girls are getting this phone... next year.
Score: 10 Votes (Like | Disagree)
Narcaz Avatar
94 months ago
Ya think? Genius prediction given the prohibitive pricing on the XS models... :rolleyes:

Glassed Silver:mac

Faced with an unclear upgrade path, 6/S/7 Plus owners could decide to wait another year instead of buying the Xr with a lower display ppi and lack of dual camera/ 3D Touch. The clear successor in form of the XS Max won't be an option due to increased price. Apple is pushing too hard on price elasticity with the XS Max. It almost feels like they abandoned the european mass market.
Score: 9 Votes (Like | Disagree)