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Apple Leaks iPhone XS, XS Max, and XR Names on Apple.com Ahead of Official Announcement

Apple appears to have leaked the names of its new iPhone lineup on its website, just hours before the company is due to officially announce them at its "Gather Round" event later today.


The names "iPhone XS," "XS Max," and "XR" were first spotted by ATH in a product sitemap XML file hosted on Apple.com. The names are linked to new products that come with AppleCare support and are associated with phone cases, seemingly confirming Apple's official nomenclature for its 2018 iPhone lineup.




The XML file also reveals new Apple cases for the iPhone XS and iPhone XS Max devices that come in both silicon and leather, with midnight blue, white, black, stone, and Product RED colors set to be available.

Two days ago, Bloomberg's Mark Gurman reported that Apple would introduce the three widely rumored new iPhones using the now-leaked names: a 5.8-inch model named "iPhone Xs," a larger 6.5-inch model named "iPhone Xs Max," and a lower-priced 6.1-inch model that Apple would call "iPhone Xr".

Other rumored names for the less expensive 6.1-inch LCD had included "iPhone 9" and "iPhone Xc," harkening back to the iPhone 5c that came in multiple colors. Apple's 6.1-inch iPhone XR is expected to feature an LCD display and a single-lens camera to keep costs lower than the two OLED devices.

Apple is set to unveil the new 6.1-inch iPhone XR alongside the 5.8-inch OLED iPhone Xs and the 6.5-inch OLED iPhone Xs Max at an event that will take place later today at 10:00 a.m. Pacific Time. For full details on what to expect when the new iPhones debut, make sure to check out our roundup.

Update: Apple has since pulled the XML site map from its servers.

Related Roundup: iPhone XS


Top Rated Comments

(View all)

1 week ago

4s we got Siri
5s we got Touch ID
6s we got 3D Touch
7s (the 8) we got wireless charging.

What will the Xs have??


A massive price increase
Rating: 37 Votes
1 week ago
Those are some stupid names if real.
Rating: 36 Votes
1 week ago
XS Mas. Wow, such a bad name.
Rating: 30 Votes
1 week ago

If those naming are real, don't know what Apple execs has been smoking

I do and it's now legal in California. :D
Rating: 27 Votes
1 week ago
Wow. Terrible and confusing branding.
Rating: 27 Votes
1 week ago
If Apple really thinks these are good names some people clearly need to be let go in Cupertino.
Rating: 24 Votes
1 week ago
Xs Max and Xr? Sadly what Apple has become.



Rating: 21 Votes
1 week ago
Oh boy, those names really jumped the shark.
Rating: 20 Votes
1 week ago


Lloyd XS Max
Rating: 15 Votes
1 week ago
IMO, putting another letter after “X” will just further increase the amount of people that call it “ex” instead of “ten”.

When I see “iPhone Xr”, I don’t see “10r”.

And when I see XS, I of course see “extra small”. Very bizarre naming scheme.
Rating: 14 Votes

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