Apple appears to have leaked the names of its new iPhone lineup on its website, just hours before the company is due to officially announce them at its "Gather Round" event later today.
The names "iPhone XS," "XS Max," and "XR" were first spotted by ATH in a product sitemap XML file hosted on Apple.com. The names are linked to new products that come with AppleCare support and are associated with phone cases, seemingly confirming Apple's official nomenclature for its 2018 iPhone lineup.
The XML file also reveals new Apple cases for the iPhone XS and iPhone XS Max devices that come in both silicon and leather, with midnight blue, white, black, stone, and Product RED colors set to be available.
Two days ago, Bloomberg's Mark Gurman reported that Apple would introduce the three widely rumored new iPhones using the now-leaked names: a 5.8-inch model named "iPhone Xs," a larger 6.5-inch model named "iPhone Xs Max," and a lower-priced 6.1-inch model that Apple would call "iPhone Xr".
Other rumored names for the less expensive 6.1-inch LCD had included "iPhone 9" and "iPhone Xc," harkening back to the iPhone 5c that came in multiple colors. Apple's 6.1-inch iPhone XR is expected to feature an LCD display and a single-lens camera to keep costs lower than the two OLED devices.
Apple is set to unveil the new 6.1-inch iPhone XR alongside the 5.8-inch OLED iPhone Xs and the 6.5-inch OLED iPhone Xs Max at an event that will take place later today at 10:00 a.m. Pacific Time. For full details on what to expect when the new iPhones debut, make sure to check out our roundup.
Update: Apple has since pulled the XML site map from its servers.
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Sunday February 16, 2025 7:22 am PST by Joe Rossignol
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to...
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead.
There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event:
...
Thursday February 13, 2025 11:48 am PST by Joe Rossignol
Apple has yet to announce any new devices this year, but that could change starting next week.
Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19.
"Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Thursday February 13, 2025 5:49 pm PST by Joe Rossignol
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech.
iPhone 17 Pro camera design render created by Asher for Front Page Tech
In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
On this week's episode of The MacRumors Show, we discuss the imminent Apple product "launch" that is widely expected to be the fourth-generation iPhone SE.
Subscribe to The MacRumors Show YouTube channel for more videos
In a social media post on Thursday, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...