Apple Leaks iPhone XS, XS Max, and XR Names on Apple.com Ahead of Official Announcement - MacRumors
Skip to Content

Apple Leaks iPhone XS, XS Max, and XR Names on Apple.com Ahead of Official Announcement

Apple appears to have leaked the names of its new iPhone lineup on its website, just hours before the company is due to officially announce them at its "Gather Round" event later today.

iphonexsmax
The names "iPhone XS," "XS Max," and "XR" were first spotted by ATH in a product sitemap XML file hosted on Apple.com. The names are linked to new products that come with AppleCare support and are associated with phone cases, seemingly confirming Apple's official nomenclature for its 2018 iPhone lineup.

iphone xs name leaks 2

iphone xs name leaks
The XML file also reveals new Apple cases for the iPhone XS and iPhone XS Max devices that come in both silicon and leather, with midnight blue, white, black, stone, and Product RED colors set to be available.

Two days ago, Bloomberg's Mark Gurman reported that Apple would introduce the three widely rumored new iPhones using the now-leaked names: a 5.8-inch model named "iPhone Xs," a larger 6.5-inch model named "iPhone Xs Max," and a lower-priced 6.1-inch model that Apple would call "iPhone Xr".

Other rumored names for the less expensive 6.1-inch LCD had included "iPhone 9" and "iPhone Xc," harkening back to the iPhone 5c that came in multiple colors. Apple's 6.1-inch iPhone XR is expected to feature an LCD display and a single-lens camera to keep costs lower than the two OLED devices.

Apple is set to unveil the new 6.1-inch iPhone XR alongside the 5.8-inch OLED iPhone Xs and the 6.5-inch OLED iPhone Xs Max at an event that will take place later today at 10:00 a.m. Pacific Time. For full details on what to expect when the new iPhones debut, make sure to check out our roundup.

Update: Apple has since pulled the XML site map from its servers.

Related Forum: iPhone

Popular Stories

Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Tuesday June 9, 2026 11:29 am PDT by
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost. First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...
Apple Logo Top Half

Have One of These 16 Apple Devices? Software Support Ends This Fall

Saturday June 13, 2026 8:00 am PDT by
Apple will end software support for 16 devices this fall across four product lines, with the Apple Watch seeing the most sweeping cull in the product's history. The full extent of this year's software drops became clear with the announcements of macOS 27 Golden Gate, iPadOS 27, tvOS 27, and watchOS 27 at WWDC this week. The one bright spot is that iOS 27 features identical device support to...

Top Rated Comments

Cheruman Avatar
101 months ago
4s we got Siri
5s we got Touch ID
6s we got 3D Touch
7s (the 8) we got wireless charging.

What will the Xs have??
A massive price increase
Score: 37 Votes (Like | Disagree)
101 months ago
Those are some stupid names if real.
Score: 36 Votes (Like | Disagree)
101 months ago
XS Mas. Wow, such a bad name.
Score: 30 Votes (Like | Disagree)
OllyW Avatar
101 months ago
If those naming are real, don't know what Apple execs has been smoking
I do and it's now legal in California. :D
Score: 27 Votes (Like | Disagree)
101 months ago
Wow. Terrible and confusing branding.
Score: 27 Votes (Like | Disagree)
101 months ago
If Apple really thinks these are good names some people clearly need to be let go in Cupertino.
Score: 24 Votes (Like | Disagree)