Microsoft today announced that it is joining Disney's expanded Movies Anywhere service, allowing customers who purchase films on Xbox and Windows 10 to link their content to Movies Anywhere (via The Verge). Thanks to the new addition, this means that any supported movie you purchase through Microsoft Movies & TV will now also be available on other linked Movies Anywhere accounts, including iTunes.
Digital retailers supporting the service now include iTunes, Amazon Prime Video, VUDU, Google Play, FandangoNOW, and Microsoft Movies & TV. Movies Anywhere supports films from Disney, Sony, Twentieth Century Fox, Universal, and Warner Bros., meaning that most of the latest releases can be found on the service.
If the films you purchase come from these studios, and you have your Microsoft and iTunes accounts connected to Movies Anywhere, you'll be able to sync purchases between the two platforms.
Microsoft Movies & TV now supports Movies Anywhere! Purchase Movies Anywhere eligible films from Microsoft Movies & TV and watch on supported platforms: Xbox, Windows, iOS, Android, and streaming devices. Sync your accounts to access your entire Movies Anywhere library on Microsoft Movies & TV, no matter where you purchased.
As a bonus for syncing your Microsoft Movies and TV account with Movies Anywhere, the companies are gifting X-Men: Days of Future Past to its customers for a limited time. Head to Microsoft's FAQ page for more information on how to link the two accounts.
Disney originally expanded Movies Anywhere from "Disney Movies Anywhere" last October, growing the service into an app that accumulates the user's entire library of films, not just those from Disney, Marvel, Pixar, and Lucasfilm. Movies Anywhere launched only in the United States, and as of Microsoft's partnership with the platform it is still limited only to U.S. customers.