Apple Shares New 'Unleash' iPhone X Ad Highlighting A11 Bionic Chip

Apple today shared a fun new iPhone X ad on its YouTube channel, this time touting the capabilities of the A11 Bionic chip built into the device.

In the video, a student walks down the street playing popular iOS game Vainglory on his iPhone when the game characters start coming to life and attacking him, causing him to fight them off in the real world.

Apple has shared multiple clever iPhone X ads focusing on features like Face ID, Animoji, Portrait Mode, Portrait Lighting, and more, but this is the first video that has specifically highlighted the A11 Bionic chip, which is the fastest chip ever in one of Apple's mobile devices.

The A11 is a 10-nanometer six-core 2.4GHz chip with two performance cores and four high-efficiency cores, and it's powerful enough for console-quality games and augmented reality applications. It includes a three-core Apple-designed GPU too, along with an embedded M11 Motion coprocessor.

In benchmarks, the A11 significantly outperforms the A10 included in previous models for better gaming and better performance all around. It's called the "Bionic" because two of the cores in the chip are dedicated to a neural engine that's able to process more than 600 billion operations per second, powering Face ID and other machine learning tasks.

Apple's latest iPhone X ad will be shown on TV and on social networks starting soon. According to Vainglory's developers, there's an exclusive skin tied to the ad that can be downloaded in game.