Apple Shares New 'Unleash' iPhone X Ad Highlighting A11 Bionic Chip

Apple today shared a fun new iPhone X ad on its YouTube channel, this time touting the capabilities of the A11 Bionic chip built into the device.

In the video, a student walks down the street playing popular iOS game Vainglory on his iPhone when the game characters start coming to life and attacking him, causing him to fight them off in the real world.


Apple has shared multiple clever iPhone X ads focusing on features like Face ID, Animoji, Portrait Mode, Portrait Lighting, and more, but this is the first video that has specifically highlighted the A11 Bionic chip, which is the fastest chip ever in one of Apple's mobile devices.

The A11 is a 10-nanometer six-core 2.4GHz chip with two performance cores and four high-efficiency cores, and it's powerful enough for console-quality games and augmented reality applications. It includes a three-core Apple-designed GPU too, along with an embedded M11 Motion coprocessor.

In benchmarks, the A11 significantly outperforms the A10 included in previous models for better gaming and better performance all around. It's called the "Bionic" because two of the cores in the chip are dedicated to a neural engine that's able to process more than 600 billion operations per second, powering Face ID and other machine learning tasks.

Apple's latest iPhone X ad will be shown on TV and on social networks starting soon. According to Vainglory's developers, there's an exclusive skin tied to the ad that can be downloaded in game.

Top Rated Comments

MrGimper Avatar
33 months ago
Gets killed by creature he doesn’t see hiding behind the notch.
Score: 17 Votes (Like | Disagree)
DNichter Avatar
33 months ago
I don't understand why there is so much hate for a company that makes electronic devices. If I don't like a companies products, I just don't buy them and I move on with my life. It's kind of sad to see so many people that just come here to complain about products that they don't even use. What's the point.
Score: 12 Votes (Like | Disagree)
Cosmosent Avatar
33 months ago
Apple's mobile processors are by-far the Best in the Industry ... interesting that this is the first time they're promoting it like this.
Score: 11 Votes (Like | Disagree)
Altis Avatar
33 months ago
I honestly don't care about how fast the chips are when iOS's 'input-blocking' makes it feel sluggish and unresponsive.

My iPhone 5 on iOS 6 feels much faster than my iPhone 8.
Score: 8 Votes (Like | Disagree)
12643 Avatar
33 months ago
What the hell is happening to Apple? Even their commercials are becoming ... worse.
Score: 7 Votes (Like | Disagree)
Dragonlord_66 Avatar
33 months ago

What the hell is happening to Apple? Even their commercials are becoming ... worse.

imo this is a very good commercial
catchy music- check
good appeal
nice and short
Score: 6 Votes (Like | Disagree)

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