YouTube today announced on its Creator Insider channel that it is experimenting with a new Explore Tab on mobile devices, which is designed to expose YouTube viewers to content they might not otherwise experience.

The Explore Tab will recommend different topics, channels, or videos that wouldn't typically come up in a user's traditional feed. Explore Tab recommendations are still personalized and are based on viewing habits, but it's essentially a greater range of content.


YouTube Director of Product Management Tom Leung explained the concept in the video announcing the feature.

The idea behind Explore is for viewers who say 'Hey, you know I like all these recommendations based on what I view, but sometimes it's like too much of the similar stuff' and they want to kind of broaden their horizons a bit. Explore is designed to help people be exposed to different kinds of topics, videos, or channels that you might not otherwise encounter.

The Explore Tab is in testing and it is available to one percent of iPhone users who use the YouTube iOS app. Users who are selected for testing will see a new "Explore" tab at the bottom of the app alongside the "Home" tab, a Subscriptions tab, a new Activity tab, and a Library tab.

While the Explore Tab is limited to a small number of users at this time, if it is successful, YouTube plans to roll it out to a wider number of users.

Tag: YouTube

Top Rated Comments

codfromthesea Avatar
36 months ago
I’d pay if YouTube ever rolled out a feature to block particular YouTubers vids. Casey uglynose, Paul roaches, clickbaits and all that. Too bad this will never happen.
Score: 2 Votes (Like | Disagree)
TimmeyCook Avatar
36 months ago
Dude it’s already there. Just click on the little dots next to the video and a pop up pops up saying something like “not interested” and then you click it and another screen replaces it saying tell us why. Click that and you can choose “I’m not interested in this channel do not show me anymore of this”

It’s been there for ages. If not in the app it’s in a browser. Do it when logged into your account so it sticks.
Been there, done that.

They keep popping up to my face. Those precise channels that I don’t have the slightest of interest to watch.

Rossmann, Linus and that ugly poser from NYC.
Score: 1 Votes (Like | Disagree)
Zxxv Avatar
36 months ago
I’d pay if YouTube ever rolled out a feature to block particular YouTubers vids. Casey uglynose, Paul roaches, clickbaits and all that. Too bad this will never happen.
Dude it’s already there. Just click on the little dots next to the video and a pop up pops up saying something like “not interested” and then you click it and another screen replaces it saying tell us why. Click that and you can choose “I’m not interested in this channel do not show me anymore of this”

It’s been there for ages. If not in the app it’s in a browser. Do it when logged into your account so it sticks.
Score: 1 Votes (Like | Disagree)

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