Yahoo today announced the launch of a new Yahoo Mail website optimized for mobile devices, allowing users to access their inboxes without having to download an app on their iPhone or Android smartphone (via TechCrunch).
On the website for the new mobile web experience, Yahoo says that its users will have access to swipe gestures to easily mark messages as read or delete them completely, organizable folders, auto-suggest email addresses, and customizable themes.
According to senior director of product management for Yahoo Mail, Joshua Jacobson, the company built the new mobile web service for users who don't want to download an app that takes up more storage on their device.
“We’ve heard loud and clear from users that they’re not always ready to make the big leap to downloading an app that takes up any storage space on their phone,” said Joshua Jacobson, senior director of product management for Yahoo Mail.
“People with high-capacity phones may want to save that space for photos or videos, while others with entry-level smartphones may just have limited space from the get-go. Further, some folks share devices or borrow a family member’s to access their email. This is all especially true in developing markets.”
The mobile web launch also ties into a new app for Android Go, which touts a smaller download size on the Android software that's tailored for cheaper devices. With the new Yahoo Mail versions, Yahoo is aiming at both storage-concerned users and those in emerging markets where low-cost devices are popular.
The company hopes to boost stagnated user growth, which sits at 227.8 million active users per month, an increase from about two million from one year ago. As TechCrunch points out, Yahoo's user base is far smaller in comparison to Google's Gmail client, which reported 1.4 billion users in April.
As the company grows Yahoo Mail, just over a week ago it announced that it will be permanently discontinuing Yahoo Messenger on July 17, 2018. At the time, Yahoo said its reason for shutting down Messenger was to focus on "building and introducing new, exciting communications tools" that will be a "better fit" for its customers.